The Smart Marketer Podcast

A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one client's UGC Ads actually quadrupled the business in just three weeks! Sounds good, right? Listen to hear about the script writing, the production, and the pitfalls you can avoid.

"The act of using UGC is not what makes it work. It's what is said, and how you go about the production of the ad." Molly Pittman

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

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Serve the World Unselfishly and Profit.

LINKS

Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketeragency.com/

Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/

Sweet Flexx, https://sweetflexx.com/

Creativity is essential in Marketing; that's a no-brainer. So, how do you get the right kind of creative help when you're looking to grow your business or content team? It turns out it's not easy, but don't worry; we've got all the tips in this episode.

CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They've been knee-deep in this process of growing their creative team by hiring a Creative strategist to serve their high-level clients at the Smart Marketer Agency. You'll learn how to find someone who can bring these things to your business, whether freelance, part-time, or full-time. Plus, you'll hear about the exact hiring process that Ben has used and the qualities you need to look for to be successful.

"This is probably one of the hardest roles that you could ever hire for in business, especially online business". Molly Pittman.

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketeragency.com/

Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/

As a digital Marketer, you've likely become accustomed to change, and hopefully, you've developed the flexibility to last in this industry for the long haul. So this episode won't come as a surprise; in fact, you'll probably be relieved to have the experts drop these four insights into the year ahead so you can do what you've got to do and not feel blind-sided or stressed. Listen for tactical tips on Prescriptive Marketing, AI in Creative Work, and what's coming for email marketing and attribution.

"You need to hold this idea that spam filters are our friend, right? Spam filters allow people to trust their email inbox enough to buy stuff from us. So we like better spam protection. We need to differentiate by having better content". John Grimshaw

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

LINKS

The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/

Molly Pittman, https://mollypittman.com/

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

What would you do if you had a thousand dollars to start a brand new business from scratch (with the goal of scaling it)? Molly and John have given this some thought, presenting completely different ideas in today's episode. Listen for their reasoning, strategy, and the marketing insights that shape their ideas. Which one wins? DM them on Instagram.

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you reposted this episode on social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

LINKS

The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/

Molly Pittman, https://mollypittman.com/

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

This is a time of the year when anything can happen - performance can be more than expected or worse than expected, and there is so much riding on this moment in time. So Molly and John are on the show today to help you pace yourself and get through this final stretch of the season. The first takeaway is (spoiler alert): Don't Panic! Molly and John encourage you to play it slow and steady as they drop nuggets of wisdom, encouragement, and 'next steps' gleaned from years of experience in the wild waters of Digital marketing, Info Businesses, and E-commerce.

You'll hear tips on what to do if things aren't going so great, as well as how to adapt and prepare for the next phase of sales. Be sure to share this episode with anyone you think will benefit from their expertise.

LINKS

The Smart Marketer Cyber Monday Sale, https://smartmarketer.com/2023-black-friday-sale/

Molly Pittman, https://mollypittman.com/

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

Many of our listeners are Marketers and Entrepreneurs inspired to change the world. So today, we're tackling something we've never discussed on the show! We're drilling into the specifics of Nonprofit marketing with special guest Ebony Smith of Gracefull Grind Strategies. Whether you run a nonprofit, work for a nonprofit or you're an entrepreneur looking to give back, you're probably wondering how to approach Nonprofit marketing. Does it operate like a "regular business"? Can I just apply the marketing strategies I already use? What are the differences? Whether you're trying to raise Awareness, build your community, or raise funds, you'll hear some vital keys to success in today's episode.

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

Ebony Smith, https://www.gracefullgrindstrategies.com/

Train My Traffic Person ("TMTP") https://smartmarketer.com/train-my-traffic-person/?gclid=EAIaIQobChMI37nwh5Lu_AIV0AitBh2cWwUbEAAYASAAEgLN4vD_BwE

It's not too late to boost your Q4 sales (and lower your stress levels too)! Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show with top-notch, tried and tested tips that will help simplify your approach to the Holiday Sales and eliminate much of the guesswork. Listen in to hear the advice he gives to their agency clients, including how to break down your sales into five distinct phases, ways to simplify some of the logistics, and the tools you need to set up now to track your data in real time.

"It's Better To Run 3 Well-Thought-Through Sales Then 5 Poorly Executed Sales". Pepijn Hufen

You Will Learn

• The Biggest Mistake You Could Make this season (even if you're a premium brand)

• How long you should run your Cyber Monday Sale

• What to do with your Top of Funnel Meta Ads during your Q4 Sales

And More!

LINKS

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

The Smart Marketer Agency, https://smartmarketeragency.com/

YOUR ENGAGEMENT MATTERS!

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit.

You can be the best media buyer in the world (or the best email marketer), but if you are not generating the most revenue per visitor to your website, you're not making as much money as you could be! So, if you need a leg-up with your Conversion Rate Optimization, you definitely need to check out this episode with special guest Oliver Kenyon, co-founder of ConversionWise. Formerly known as The Landing Page Guys, his company has built more landing pages than any other agency on the planet. He and Molly discuss the number one thing you can do to increase your conversion rate (and he breaks down exactly how), the keys to testing, how to spot new or not-so-good agencies, and the relentlessness it takes to win in marketing.

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

Oliver Kenyon, https://www.linkedin.com/in/oliverkenyon?originalSubdomain=uk

ConversionWise, https://conversionwise.com/about-conversionwise/

In this solo episode direct from guru Ezra Firestone, you'll hear about an overarching system that you can implement to ensure you've got a winning e-commerce business.

Ezra created this E-Commerce growth map because he wanted a document to refer back to every time he buys or starts a new business. He's sharing an overview of that exact plan in today's episode, so if you need this kind of insight to save or scale your business, listen in for Ezra's stories, the stages he never skips, and your next steps.

"It's easy to get a customer once. It's hard to get a customer twice. And the better you can do that, the more successful your e-commerce business will be". Ezra Firestone.

LINKS

Ezra Firestone, https://smartmarketer.com/about/

Smart E-Commerce Course, https://smartmarketer.com/smart-ecommerce/

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

At a time when marketers are all about Q4 and acquiring new customers, special guest Jason Donapel talks with Molly about also using Q4 campaigns for longer-term wins! Jason hones in on segmentation and personalization, shares tips that will bring your SMS strategy up to speed, and talks with Molly about Agency life. You'll also hear about the one benchmark question he asks of every campaign he implements for his clients: How does it help us now and in the future?

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

Jason's company, https://theemailexperience.com