The Smart Marketer Podcast

The Smart Marketer Podcast

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  • Typical duration

    34 min

    per episode

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The Smart Marketer Podcast episodes

  • Ep. 167, How To Use Your Marketing Skills For Good!

    Do you ever feel like there must be something more? Digital marketing can be a grind, often leading to fatigue, emptiness, and general dissatisfaction. In this #NotBusiness episode, CEO Molly Pittman answers your questions about her dog rescue and, in turn, shares how Non-profit work brings meaning to your ability to market, sell, and raise funds. You will hear how she's saving lives, being refueled with energy to sow back into her business, and building a legacy she is proud of.

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Molly Pittman, https://mollypittman.com/

    Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

    22 min
  • Ep. 166, A Solid Strategy For Your First $1000 In Facebook Ads

    If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. In this episode, Pepijn Hufen looks back at his humble beginnings and shares what he would do if he were starting from square one again. He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you're starting out, starting again, or just testing a new product or offer, this episode will give you clarity and confidence on how to proceed.

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

    Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285

    The Smart Marketer Agency, https://smartmarketeragency.com/

    25 min
  • Ep. 165, The Most Important Part Of Business: Relationships

    If you find the business of people and relationships puzzling or just plain difficult, this episode is a great place to start. Often, Marketers and Entrepreneurs max out their skill set and become the best they can be, but run into problems and stagnate because of their relationships at work and home. It's not wrong to be bottom-line driven and compelled to make things happen, but putting people first has so many benefits. In this episode, you'll hear more from CEO Molly Pittman and CMO John Grimshaw. Molly and John agree that prioritizing people and 'being a good human' is the most critical thing you can do for your happiness, health, and success in business.

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Molly Pittman, https://mollypittman.com/

    John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

    The Smart Marketer Agency, https://smartmarketeragency.com/

    23 min
  • Ep. 164, How 'Flexible Use Content' Can Help You With Your Creatives

    As a Marketer, you will always need evergreen content to use and splice together for powerful year-round Ads. In this episode, Molly Pittman talks to the Creative Manager at The Smart Marketer Agency about "Flexible use content." Ben Bennett shares the framework and the need behind it, and how they use this idea to test and improve their clients' creatives. So, if you are looking for ways to fight creative fatigue, test hooks quickly, and find your creative style (and more), this episode is for you.

    "When your content goes out and crushes it, it's a double-edged sword, right? It burns through quickly. So we're always needing more and more content." Ben Bennett.

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Molly Pittman, https://mollypittman.com/

    Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/

    TMTP, https://trainmytrafficperson.com/

    Flexible Use Content Guide, https://docs.google.com/document/d/1eCcDSG8sVG_ncXS7Pgvv-UH7X_46bj8tVLJoGFenBuI/edit

    The Smart Marketer Agency, https://smartmarketeragency.com/

    22 min
  • Ep. 164, Three Things You Should Do Right Now With Your Meta Ads (A Case Study).

    If you want Revenue growth in your business, this episode will unpack what you need to do with your Meta Ad Campaigns. Smart Marketer student and agency client Ben Jones, has taken his brand from zero to 15 million a year, utilizing paid advertising and other digital marketing strategies we teach here on the podcast. Today’s episode is a clip from a recent webinar explaining how he went from about $70k a month to $350k in Ad spend (in just one year). Listen in to hear the three most significant moves that Ben made with his account to get the success he was looking for. 

    “Now, if you think I’m not in E-commerce, this doesn’t apply to me; remove that from your brain.” Molly Pittman

    YOUR ENGAGEMENT MATTERS 

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don’t forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Ben’s Business, https://talkingpointcards.com/

    Molly Pittman, https://mollypittman.com/

    John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

    TMTP, https://trainmytrafficperson.com/

    The Smart Marketer Agency, https://smartmarketeragency.com/

     

     

    29 min
  • Ep. 163, Q4 Is Coming: A Guide To Promotions

    Most marketers love the fourth quarter, right? But it's not entirely stress-free. In this episode, Molly and John share what they're doing and why - so that you can best prepare (and ensure you're making the absolute most of the opportunity ahead of you). As you will hear, there are things you must do as a marketer (or Entrepreneur) to make your Q4 1) More successful and 2) Less Stressful. Listen in so you can turn the corner into October with clarity and confidence.

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Molly Pittman, https://mollypittman.com/

    John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

    The Smart Marketer Agency, https://smartmarketeragency.com/

    18 min
  • Ep. 162, How iOS 17 Will Affect You (What Every Marketer Needs To Know)

    Another iOS update? Fret Not! If you're a Marketer, those words might trigger anxiety and dread, but Molly Pittman and John Grimshaw are ahead of the game, and they're on the show today with all the info and some good news! Spoiler alert: It's not going to be a repeat of the iOS 14 update, so you can rest assured. But you do need to understand how this will affect your campaigns, ROAS, and more. Tune in to get the full scope of what's happening in September (and how to prepare).

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit.

    LINKS

    Molly Pittman, https://mollypittman.com/

    John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

    The Smart Marketer Agency, https://smartmarketeragency.com/

    23 min
  • Ep. 161, From Struggle To Success In 6 Weeks (A Facebook Ads Case Study)

    Are you getting the results you need from your Meta Ad Campaigns? Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show to share a brand new case study that might help you with your business. While every Facebook Ad account has its personality, it's not uncommon to find one that looks good at first glance but is under-optimized. And that was exactly the case with this Smart Marketer Agency client. Listen to how Pepijn and his team were able to turn a new client's situation around.

    In this short tactical episode, you'll hear the steps they took to help this business, and in turn, you might get some ideas and insights that you can test on your own campaigns.

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

    The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285

    The Smart Marketer Agency, https://smartmarketeragency.com/

    20 min
  • Ep. 160, Business Partnerships: Are They Worth The Trouble?

    If you're weighing up the pros and cons of having a business partner (or you're having doubts about your current situation), you need to listen to this episode with Molly Pittman, the CEO of Smart Marketer. Molly makes a strong case for partnering with others, but she drops some critical caveats and insights to help you identify the right people to partner with.

    "When you're able to truly stand in your zone of genius, all of your energy can go to a place that is truly transformational for the business." Molly Pittman

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Molly Pittman, https://mollypittman.com/

    More Episodes, https://smartmarketer.com/blog/?cat=podcasts

    Smart Marketer, https://smartmarketer.com/courses/

    Ezra's Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

    20 min
  • Ep. 159, A Huge #NotBusiness Announcement: Real Talk With Molly Pittman

    In this #NotBusiness episode, Molly Pittman shares from the heart what's been happening this year, the self-care tools she's loving, and why marketers and entrepreneurs often panic at this time of year. As usual, she shares encouraging insights and honest tips that will give you the boost you need in both your personal and work life.

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at [email protected], and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Molly Pittman, https://mollypittman.com/

    Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

    Ezra's Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

    Train My Traffic Person https://smartmarketer.com/train-my-traffic-person/

    29 min

About The Smart Marketer Podcast

From the publisher's feed

Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught…

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