The Smart Marketer Podcast

Do you have communication structures in place? In part 3 of this 3-part series on Communication, Ezra Firestone talks about the need for open communication at work and at home. He shares a few tactics for strong communication, explains "emotional charge" and "value judgments," and much more. (To hear Molly's and John's thoughts on communication, go back and listen to episodes 24 and 26.)

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Serve the World Unselfishly and Profit

How can you improve your ad campaigns? Molly Pittman plays the role of detective in this #WeOutHere segment focused on campaign optimization. Molly believes optimization and scaling are both huge mental games, and in this episode she shares her 5-step process for uncovering the clues and cracking the case when it comes to improving any Facebook campaign. Put on your detective cap and get ready to investigate!

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Serve the World Unselfishly and Profit

Do you take care of your business relationships? In part 2 of this 3-part series on Communication, our hosts talk about cultivating and maintaining strong business relationships. Molly describes how a lack of communication can destroy a successful business, and John gives us a rundown of a book that improved his communication skills. You'll also hear how John's parents approached communication, why honesty is so important, how stories dictate our emotions, and a whole lot more.

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Serve the World Unselfishly and Profit

Now that you've collected campaign data, what's next? In this #WeOutHere segment, John Grimshaw shares the simple formula he created to help media buyers know whether it's time to scale a campaign or to go back and make improvements. You'll learn how to set your scaling budget, the timeline to follow, and why John compares scaling to cooking rice. :)

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Serve the World Unselfishly and Profit

How are your communication skills? Join hosts Molly Pittman and John Grimshaw as they begin a new 3-part series on communication and the impact it has on relationships. Drawing from her "Balanced Being" course, Molly shares why she began focusing on building stronger interpersonal relationships both inside and outside of work. Molly also talks about the challenges she faces as a woman in a male-dominated industry, losing friends due to her success, and how to learn from her experiences to become a better communicator.

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Serve the World Unselfishly and Profit

Are you ready to implement new testing strategies in 2021? Hosts Molly Pittman and John Grimshaw give us an in-depth look at how they plan to test and optimize their ads now that there's a decline in in-platform data. John explains conversion "attribution" and gives examples of software and non-software attribution models and services. Plus, he shares the 3 key categories of his tracking strategy, as well as some best practices on what's working now in their campaigns.

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Serve the World Unselfishly and Profit

How do you know who to hire, and when? Ezra Firestone joins the podcast to share how he went from "solo-preneur" to running a team of over 100 people. He explains the differences between insourcing and outsourcing, and reveals the two positions you should fill first when hiring. Tune in to learn how to delegate, invest in new hires and inspire your team!

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Serve the World Unselfishly and Profit

How are you improving your ad strategy from last year? Ezra Firestone hosts today's podcast to share his new 5-point ad strategy for 2021. With the number of ecommerce businesses on the rise, competition is increasing and standing out in your market is more important than ever. Thankfully, Ezra's here to give you ad strategies that will give you a big advantage. You'll learn about content library optimization, creative split-tests, opt-in strategies, top of funnel acquisitions and so much more!

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Serve the World Unselfishly and Profit

Do you have your preparedness checklist for iOS 14? In part 2 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw get tactical. Big changes are coming from iOS 14 in Q1, and Facebook advertisers need to do to a few simple things to minimize ad disruptions. John and Molly wrap up by discussing the silver lining of the "iOS-ocalypse." Namely, how advertisers with good fundamentals and tailored messaging can thrive by playing the long game.

P.S. Learn more about Facebook domain verification here.

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Serve the World Unselfishly and Profit

How does the founder of three 7- and 8-figure companies set goals for the year?

In this episode, Ezra Firestone (BOOM!, Zipify, Smart Marketer) shares how he internalizes past results and makes future goals for himself, his loved ones, and his companies. As the founder of multiple 7- and 8-figure companies, Ezra has a full plate in the business world — but what people don't see is that he invests the same amount of energy into his personal life. Listen as he attempts to inspire you to take care of yourself, take care of others, and set big goals with every intent of reaching them.

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

• Subscribe to The Smart Marketer Podcast
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• Repost this episode to your social media
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Have questions? Send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit