The Smart Marketer Podcast

Our e-commerce company, BOOM! By Cindy Joseph, just passed $100 million in total revenue. And Ezra Firestone believes that if you master the basics, your business can accomplish this too! In the latest #WeOutHere episode, Ezra shares the 5 big dominoes (AKA 5 lessons) that helped BOOM! achieve this milestone. You'll learn how to think about product, how to leverage video advertising, why engaging content matters, and more.

If you want to start 2021 off right, don't miss your chance to pick up the wisdom, inspiration, and dominoes your business needs!

YOUR ENGAGEMENT MATTERS! 

Here’s how you can make a difference:

• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected] and don’t forget to…

Serve the World Unselfishly and Profit.

How will current and future Data & Privacy laws impact your marketing strategy in 2021? In part 3 of this 3-part segment of #WeOutHere, our host John Grimshaw shares his final 4 predictions of what's to come in 2021. Consumer data is becoming the new oil and it appears to be more valuable day by day. Because of this, legal changes to the acquisition and usage of customer data is trending in favor of customers and less in favor for marketers. If you haven't given this subject much thought, John is here to break it all down and share what he believes should be your next action items to get prepared. If you haven't listened to parts 1 & 2, go back to episodes 10 and 12 of this show.

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected] and don't forget to…

Serve the World Unselfishly and Profit.

How will current and future Data & Privacy laws impact your marketing strategy in 2021? In part 3 of this 3-part segment of #WeOutHere, our host John Grimshaw shares his final 4 predictions of what’s to come in 2021. Consumer data is becoming the new oil and it appears to be more valuable day by day. Because of this, legal changes to the acquisition and usage of customer data is trending in favor of customers and less in favor for marketers. If you haven’t given this subject much thought, John is here to break it all down and share what he believes should be your next action items to get prepared. If you haven’t listened to parts 1 & 2, go back to episodes 10 and 12 of this show.

YOUR ENGAGEMENT MATTERS! 

Here’s how you can make a difference:

• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected] and don’t forget to…

Serve the World Unselfishly and Profit.

What will paid traffic look like in 2021? In part 2 of this 3-part segment of #WeOutHere, our host John Grimshaw offers 7 predictions on how paid traffic will change in 2021. Ads are the lifeblood of most businesses because they enable scalable, repeatable growth. You don't want to miss John breaking down how Facebook's recent acquisitions will evolve the platform over the next year. If you haven't watched part 1, go back to episode 10 of this show.

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

• Subscribe to The Smart Marketer Podcast
• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

What will paid traffic look like in 2021? In part 2 of this 3-part segment of #WeOutHere, our host John Grimshaw offers 7 predictions on how paid traffic will change in 2021. Ads are the lifeblood of most businesses because they enable scalable, repeatable growth. You don't want to miss John breaking down how Facebook's recent acquisitions will evolve the platform over the next year. If you haven’t watched part 1, go back to episode 10 of this show.

YOUR ENGAGEMENT MATTERS! 

Here’s how you can make a difference:

• Subscribe to The Smart Marketer Podcast
• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit

How do you deal with negative feedback? If you're in the business of serving customers or sharing yourself or your stories, then you're likely no stranger to haters. And while constructive feedback has real value, complaints and even insults can are harder to swallow and not so helpful.

I struggle with negative feedback, and I know a lot of you do, too. So I got Ezra to weigh in on how he manages the haters while still listening to and respecting customers. He shares his strategies for empathizing and learning from useful complaints, protecting himself from hurtful ones, and knowing which is which.

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

• Subscribe to The Smart Marketer Podcast
• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

How do you deal with negative feedback? If you're in the business of serving customers or sharing yourself or your stories, then you're likely no stranger to haters. And while constructive feedback has real value, complaints and even insults can are harder to swallow and not so helpful. 

I struggle with negative feedback, and I know a lot of you do, too. So I got Ezra to weigh in on how he manages the haters while still listening to and respecting customers. He shares his strategies for empathizing and learning from useful complaints, protecting himself from hurtful ones, and knowing which is which. 

YOUR ENGAGEMENT MATTERS! 

Here’s how you can make a difference:

• Subscribe to The Smart Marketer Podcast
• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit

What will the global economy look like in 2021? In part 1 of this 3-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw offer 8 predictions on what's coming next year and how you can steer your business toward a successful 2021. John shares data to help you make informed decisions about the actions you need to take, as well as which markets you should avoid and which ones you should invest in.

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

• Subscribe to The Smart Marketer Podcast
• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

What will the global economy look like in 2021? In part 1 of this 3-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw offer 8 predictions on what’s coming next year and how you can steer your business toward a successful 2021. John shares data to help you make informed decisions about the actions you need to take, as well as which markets you should avoid and which ones you should invest in. 

YOUR ENGAGEMENT MATTERS! 

Here’s how you can make a difference:

• Subscribe to The Smart Marketer Podcast
• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit

If it ain't broke, don't fix it. But if it is broke… In this latest installment of #WeOutHere, hosts Molly Pittman (SM CEO) and John Grimshaw (CMO) give us their 4-step system for fixing a broken marketing campaign. They break down the 3 secondary metrics you should be tracking in Facebook, ideal target performance benchmarks, audience overlap, and lots more. Now pull up that broken campaign and let's get to work!

YOUR ENGAGEMENT MATTERS!

Here's how you can make a difference:

• Subscribe to The Smart Marketer Podcast
• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected] and don't forget to…

Serve the World Unselfishly and Profit.