Most retailers panic on Boxing Day and end up giving away their December profits.

In this episode, Sal shares a simple, strategic framework to discount smart, not desperately.

Learn how to segment your stock, protect your margins, turn gift card holders into high-value customers, and use "Treat Yourself" messaging to keep sales strong after Christmas.

If you want your post-Christmas sales to work for your business (and not drain your bank account), this episode gives you the exact plan to follow.

#retailstrategy #boxyingday