In today's episode, I'm tackling a question I occasionally get from young entrepreneurs: "How do I handle competitors talking trash?" Before we dive into that, let me set the stage with a thought experiment about Howard Isley, a decent but average NBA player, compared to the legendary Michael Jordan. The point is clear—winners like Jordan don't care what losers think. They're focused on their game, their vision, and their success.

The reality is that when you build something undeniably great, the truth will speak louder than any petty trash talk. Those one-star reviews or competitors spreading false narratives? They won't matter when your business is backed by thousands of five-star reviews and loyal customers. Winners don't engage in the dirt with losers; they keep their eye on the prize and let their success silence the noise.

So, what should you do when your competition tries to pull you down? The answer is simple: ignore them. Focus on building a company so excellent that no one can deny its greatness. Like Michael Jordan, who didn't waste time worrying about lesser players' opinions, you should focus on controlling what you can—your vision, your integrity, and your execution.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:04) - A question for you

(3:43) - How to handle haters

(5:12) - The don'ts

(6:25) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

In this episode, I dive into the hard truth about the disconnect between being a great medical provider and being an effective business owner. The reality is, most doctors—and I include myself in this—think we know everything because of our rigorous medical training. That confidence, or even arrogance, can work in the clinic when it comes to diagnosing and treating patients, but it doesn't translate to running a business. Doctors, chiropractors, nurse practitioners, and dentists often assume they'll figure it out because they're smart, but smart doesn't always mean savvy. The overthinking that helps us solve medical problems often leads to paralysis in business, where you have to move fast, make mistakes, and learn as you go.

One of the biggest mistakes I see is doctors building their practices around themselves, slapping their name on the door and spending money on how their clinic looks instead of on marketing or enhancing client experience. It's a costly error because if you ever want to step away, your entire practice relies on you being there. To scale, you have to step back from being the face of the business, learn to trust and hire experts in areas like accounting and marketing, and focus on growing the business itself. Early on, I thought I could juggle it all—seeing patients, doing the books, handling marketing—but that only stretches you thin and guarantees something will suffer.

At the end of the day, it's all about leveraging the right people and being relentless in your pursuit of growth. I've learned through trial and error that you need to surround yourself with experts who can handle what you're not trained for, like financials and marketing, so you can focus on leading. It's not about doing it all yourself, but rather guiding the right team so your business can thrive without you in the clinic every day. There's no balance at the start—it's all in, all the time—but that's the price of building something great.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:30) - Medical entrepreneurship

(2:39) - Doctors aren't good business people

(13:22) - Lead the way

(17:30) - Super heavy science-based

(27:48) - Intelligence on how you educate

(28:55) - You are not better because you are a doctor

(44:31) - You can't choose between professional or people skills

(54:56) - Listen up!

(57:17) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

In this episode, I tackle a great question I received while speaking at a BTL event: "How do you know you're ready to expand to new locations?" Brent and I learned the hard way that expanding too quickly across multiple states wasn't the best approach. If we could do it again, we would focus on saturating our first clinic, expanding only when it couldn't grow any further.

I share key insights on scaling efficiently, the risks of over-expansion, and how to strategically choose a second location. It's not about just finding new patients, but about selecting the right area where clients want your services and have the means to pay. We also dive into why smaller clinics with fewer employees can be more manageable and profitable, avoiding the headaches of mega-clinics.

Lastly, I talk about the importance of maintaining core values in new locations, even if that means making tough decisions like letting go of staff who don't align. It's all about creating a strong foundation that allows you to grow sustainably while staying true to your mission.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:50) - Expanding too quickly

(3:22) - Neighborhoods

(4:33 - Our rule for weight lists

(7:12) - The fastest way to grow your business

(9:20) - Aquiring is faster than starting from scratch

(11:50) - Closing a new location

(13:36) - Stand on your core values

(14:32) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

Look, I know. I get it. "Do what you love" is advice we've all heard before, and even though I've made some funny reels mocking it, hear me out. It's not that the advice is totally wrong—because yeah, if you're miserable doing what you do, it's hard to succeed. But here's the thing: it's not just about doing what you love. In fact, that mindset can kill your business if you're not careful.

Sure, I love parts of being a medical entrepreneur—changing lives at Genesis Lifestyle Medicine, getting those amazing messages from people who say we've made a difference, and helping men improve their health and relationships. But making your business all about you can lead to self-centeredness, just like how "You do you" gets taken too far.

I believe in being a good person and trying to live with purpose. And one day, my pastor quoted a book called The Purpose Driven Life, which starts with four powerful words: "It's not about you." That simple phrase shifted my entire mindset—because in business, it's not about you. It's about your client and what they love.

I could love the idea of selling superhero-themed products, but if my clients think it's ridiculous, I wouldn't sell a single one. The same applies to your business—if you're struggling, maybe you're focusing too much on what you love instead of what your clients love. The key to success is asking the right questions: What does my client want, need, or love?

Take Steve Jobs, for example. Apple's success wasn't about his personal tech preferences—it was about creating products that people loved, with a focus on design and user experience. That's why Apple is valued at over $3 trillion today. So remember: it's not about you. It's about them.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:27) - "Do what you love"

(3:17) - What I love

(4:03) - Selfishness

(5:26) - It's not about you

(7:16) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

On today's episode, we're diving into a topic that's a blend of pure excitement and, let's be real, a total headache—our quarterly events. But I have to say, I absolutely love them. Every time we do these, they completely fill our cup, and the energy from everyone who attends is incredible. We recently wrapped up our Q3 event, and let me tell you, the amount of time, energy, and resources that go into planning these is no joke. But it's 100% worth it.

Today, I want to share how these events have played a massive role in building the culture at Genesis and how implementing something similar could benefit any company. Whether you're just starting out or looking to scale, this could be a game-changer for you. We started this whole process when we were launching into the EOS model—the Entrepreneurial Operating System. They recommend getting your execs in the same room quarterly to go over key performance indicators (KPIs), core values, opportunities, and issues. So, back in January of last year, we held our first meeting in Las Vegas, and it's grown so much since then.

From the 13 people representing a handful of locations in that first meeting to the 40-plus we had at our most recent one, it's wild to see how far we've come. These events are now a space where our leaders can share what's working in their clinics, learn from each other, and collaborate on ideas that drive the entire company forward. It's honestly so rewarding to watch.

It's a lot of work, but it's all about creating that strong company culture and making sure everyone feels connected, even when we're spread across the country. So if you're thinking about scaling your business, or even just bringing your team closer together, tune in—we've got a lot to share.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:59) - Q3 event

(7:30) - What is covered?

(17:38) - Meetings as a company

(23:02) - Fun Shit

(30:20) - New policies to stay exciting

(43:00) - The Genesis Way

(46:20) - Implementation is key

(54:57) - Keep it simple

(57:37) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

In this episode, we'll dive into optimizing your supply chain across multiple locations—a crucial topic for any growing business. I share how we established standard operating procedures for ordering, which streamlined processes as our business expanded. One of the key steps was going directly to vendors and negotiating for a corporate representative, making the ordering process seamless across all locations. I provide an example of how we worked with Allergan to solve issues with multiple reps, leading to a unified system that improved efficiency and reduced errors.

You'll also hear about the importance of inventory management, with weekly checks ensuring each clinic has everything needed to operate smoothly. I emphasize how, as your business grows, you'll want to negotiate vendor pricing, but remember—you can't save your way to success. It's all about smart selling and scaling while keeping costs down.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:07) - Optimizing across multiple locations

(3:30) - You can't sell your way to a million dollars

(3:50) - Inventory

(4:30) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

In this episode, I dive into my love for Greek and Roman mythology, following up on my earlier discussion of Arete and its relevance for modern entrepreneurs. If you haven't listened to that yet, go check it out first! But if you're ready to jump in, today I'll be breaking down the myth of Prometheus—one of my favorites. This story is packed with powerful lessons for anyone looking to succeed at a high level in business and life.

Prometheus wasn't just another Titan; he cared about humans and defied Zeus to bring fire to mankind. That bold move transformed civilization and showed us what it means to risk it all for the greater good. But it also shows us the consequences of standing up against powerful forces—something many of us face in the business world.

I share how Prometheus' courage and sacrifice are valuable metaphors for anyone looking to disrupt their industry and bring meaningful change. As an entrepreneur, you'll face challenges, opposition, and people who don't want you to succeed—just like Prometheus did. But if you care about making a difference, the struggle is always worth it.

I also touch on some personal stories, discussing how my business partner and I have faced unexpected obstacles while trying to transform the medical entrepreneurship space. If you want to learn more about building a company with integrity and breaking free from the status quo, this episode is for you.

Be like Prometheus. Be a disruptor. Care about people, and don't be afraid to stand up to the "gods" in your industry. Let's steal fire and change the world together.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:24) - Overview

(2:14) - Myth of Prometheus

(6:59) - Moral of the story

(9:57) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

In this episode, I dive into my lifelong connection with Superman and the profound life and business lessons I've learned from that connection. I'll share the story of how my passion for Superman developed during a pivotal moment in high school when a devastating injury sidelined me from competitive soccer, and how my grandfather's belief in me reignited my own self-belief. We'll talk about how Superman became a symbol of resilience and overcoming obstacles in my life. I'll also explore how those lessons translate into entrepreneurship—leading, inspiring others when they can't find belief in themselves, and the relentless mindset it takes to push forward as a business owner.

We'll also switch gears to a fun and surprising topic: Bluey! My kids are obsessed with this Australian cartoon, and it turns out there are some pretty powerful work-life lessons hidden in the episodes that resonate with entrepreneurs and parents alike. From teamwork to learning the value of money, Bluey offers a refreshing look at how play and imagination can spark real-world skills.

We'll also look into some of the most memorable stories and characters from films and plays that have stuck with me throughout the years. First up, Chicago—a musical where each character's story of survival, deception, and the infamous "Razzle Dazzle" reminds me of how in both life and business, it's often less about the details and more about how you present yourself. Whether it's in a courtroom or the boardroom, when you deliver the "Razzle Dazzle," you can capture attention and leave a lasting impression.

I also discuss Big Fish, a beautifully told story that highlights the incredible importance of storytelling. The main character's wild and unbelievable tales resonate with me, as it encourages living a life full of diverse experiences, making the most out of every opportunity. I've always aspired to be a renaissance person, trying everything and leaving nothing on the table when my time comes. It's about leaving behind stories so grand, people might not believe them, but they're real—and that's the legacy I aim for.

From Santa Claus to the Tooth Fairy, I reflect on the mythological figures we introduce to our children. Some offer valuable lessons, while others, like the terrifying Leprechaun and eerie Tooth Fairy, might make us rethink what we're teaching. Through it all, we unpack lessons of connection, absurdity, and the importance of living authentically—just like the Grinch, who showed us that people can surprise you with their inherent goodness.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:52) - Overview

(5:30) - Life lessons you have learned from unreal people

(14:52) - Your thoughts come true

(15:40) - Bluey

(27:01) - Learning from movies

(36:48) - Rapid-fire characters

(44:36) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

In this episode, I'm going to share with you the strategies that have truly transformed how we generate customer loyalty and repeat business across all of my businesses. These strategies are rooted in what I call the Loyalty Circle, a concept I learned from my good friend, Andy Frisella, who runs a $2 billion company. We use this framework in everything we do.

The Loyalty Circle is simple, yet powerful. Imagine a circle split in half. On the right side, you have everything most businesses do up until the point when someone buys your service—things like marketing, consultations, and education. That education piece is crucial because most clinics and medical providers fail to take the time to truly explain the benefits of their products or services. But by educating your clients, you establish trust and make sure they understand why your solution is tailored specifically to them.

Now, the left side of the circle is where the magic happens—this is what most businesses overlook. It's all about what you do after the sale. For example, follow up within 24 hours, celebrate the client's decision to work with you, and show them that the process has already begun. Whether it's a B12 shot for a weight-loss patient or a tour of the clinic for someone seeking erectile dysfunction treatment, getting them started immediately helps prevent buyer's remorse and builds confidence in their investment.

Big companies, like the telehealth brands ROE and Hims, understand this model well. Their valuation isn't based on profitability—it's based on the number of users they recruit and retain. The same principle applies to your business. The more you focus on building loyalty and generating referrals, the more valuable your business becomes.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:05) - The Loyalty Circle

(4:16) - Retaining customers

(5:43) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website

In this episode, I dive into one of my favorite topics: storytelling, with a focus on ancient myths and the killer lessons they offer for entrepreneurs. If you've listened to me before, you know I love stories, whether it's from movies like Braveheart and Gladiator, comics like Superman and Batman, or even Broadway hits like West Side Story and Phantom of the Opera. But today, we're diving into something different—ancient Greek and Roman myths, and the powerful lessons they hold for overachievers like you.

The myth I want to focus on today is that of Daedalus and Icarus. It's not just a cool story about a father and son with wings—it's a profound tale that speaks directly to those who are striving for greatness in business and life. I'll explore the deeper meaning of the myth and talk about why it's so relevant for entrepreneurs. You'll hear how I apply these timeless lessons to stay consistent, find balance, and avoid the common pitfalls that can come with success.

Plus, I'll introduce the concept of the "golden mean"—the idea that we should avoid flying too close to the sun or sinking too low in our setbacks. If you want to stay on top, achieve lasting success, and avoid burning out, this episode is for you. Tune in to discover how ancient myths can help you navigate modern challenges and lead you to long-term success in both business and life.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:23) - Power of stories

(2:13) - Greek and Roman myths

(3:04) - Story of Icarus

(7:09) - "The Golden Mean"

(9:19) - Don't be a one-hit wonder

(9:42) - Conclusion

Instagram | YouTube | Facebook | LinkedIn | TikTok | Website