The CrossFit Podcast

The Story Behind CrossFit’s Celebrity Trainer (EP.020)


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Conor Murphy has worn many hats: Navy serviceman, CrossFit Games athlete, Seminar Staff trainer, and, now, head of Big Night Fitness and affiliate owner in Boston, Massachusetts. In this raw and real conversation with Denise Thomas, Conor opens up about the moments that nearly broke him — and how CrossFit gave him a second chance.

From losing his shot at a military career, to training celebrities on tour buses, to building a space where community comes first, Conor reflects on the power of mentorship, growth through failure, and what it means to truly live your values. His message to aspiring coaches and owners? Focus on people, not optics. Do the work. Stay humble. Keep showing up.3. 

Topics Included

  • Military injury and finding direction through CrossFit
  • Competing at the Games and becoming a Seminar Staff member
  • Coaching celebrities vs. everyday athletes
  • Building community at Big Night Fitness
  • Lessons in leadership, ego, and growing up
  • Launching an affiliate with purpose and perspective
  • Resources Mentioned

    • CrossFit PB (Pacific Beach)
    • CrossFit Level 1 Certificate Course
    • CrossFit Seminar Staff
    • WOD on the Waves
    • Big Night Entertainment Group
    • CrossFit TILT
    • Community Highlight

      In 2023, Ernesto Reyes saw a gap: no CrossFit events in Mexico offered adaptive divisions. So he decided to change that.As the owner of CrossFit Cholula, Ernesto didn’t start with experience in adaptive training — just a love for competition and a drive to make the sport more inclusive. He visited a local rec center and invited adaptive athletes to try CrossFit. Over 20 showed up. A few kept training. That first competition changed everything.

      Now, he coaches more than 10 adaptive athletes regularly. And the mission has become clear: this is his calling.As his late father once said, “Maybe Ernesto found the meaning of life — helping people.”This year, his gym is launching Personas con Determinación, a fundraiser to support competition costs. Together, they’ll hike one of Mexico’s highest peaks to prove a point: accomplishment doesn’t require perfection — it requires determination.

      Follow the journey. Or join the climb.

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      The CrossFit PodcastBy CrossFit LLC

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