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Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention.
📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen
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6868 ratings
Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention.
📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen
đź“© Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter
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