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Don’t go to these roofing conferences, and you must go to these…
I expose the brutal reality that most owners don't want to face about conferences and what they actually cost.
This will shock you.
Taking 5 people to a 3-day conference isn't costing you $10k...
It's costing you $100,000!
Most people have NO IDEA they're hemorrhaging this much money on conferences.
They're too focused on "which conference looks cool" or "where is everyone else going?"
Watch this video to discover:
- The painful truth about conference costs (this will hurt)
- How to know if a conference is worth $100k of your money
- The 5X ROI rule before going to any conference
Stop throwing money away at events that don't move the needle.
Get laser-focused on the conferences that will actually transform your business.
Now do you know which conferences you must go to and which ones to avoid like the plague?
P.S. We help great roofing companies make hard decisions like this every day inside RSRA. We share our winning secrets to help each other dominate - while saving a fortune on expensive mistakes. Like going to the wrong conferences, signing a contract with the wrong marketing agency, or hiring a horrible sales manager. Learn more or apply to join: https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
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JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
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CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
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#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Which will get you more leads, better leads, and cheaper leads... faster?
Canvassing Teams vs. Digital Marketing Leads
It’s a trick question. Because there is no one-size-fits-all answer.
Here's the truth no one's telling you…
The fastest path to more leads isn't what you think.
Watch this new video to find out which lead source you should be going all-in on.
P.S. When you crack the code for reliable, quality leads, your business will explode. If you want help finding, testing, and optimizing your lead sources with feedback from a powerful community, then read this letter: https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
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#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
“They were $2,500 more expensive, and I still lost the sale…”
Why?
Because the other guy offered 12-month same-as-cash financing.
And he didn't.
He thought they were a "cash buyer" because of how they looked...
(That prejudgment cost him big time).
See, financing will make or break your sales.
Especially in the 2025 economy.
Sadly, a lot of roofing sales pros are making these 3 massive financing mistakes.
And it's costing them deals they should've won.
Learn what they are and how to fix it in this new video.
I brought in my friend Chris (an OG in the financing world since 1993) to spill the secrets.
Fun fact: He helped Beacon grow from $2.7M to $37M a month using these exact strategies.
Share this with your team before they lose another deal to someone who knows how to offer financing the right way.
Because in 2025, you're not in the roofing business...
You're in the financing business.
P.S. It took me 10 months, 3,196 comments, hosting ~140 live training sessions, a 3-day event, and working with ~340 roofing companies to figure out who I am, the future of RSRA, and who should NOT be involved. I’m pushing myself harder than ever before to provide even more value, build deep relationships, and help over 600 roofing companies make 2025 the best year of their lives. If you want to join us on this journey, read this personal letter I wrote for you: https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
https://www.facebook.com/RoofStrategist/
https://www.instagram.com/roofstrategist/
https://www.tiktok.com/@roofstrategist
https://www.linkedin.com/in/roofstrategist/
#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
The mainstream keeps preaching this...
“Work on your business, not in your business.”
Sounds great, right?
But it’s a flat-out lie—and it’s keeping you stuck in the day-to-day.
If you’re buried under bad hires, bad decisions, and bad advice...
Stop praying someone will save you and take back control.
Watch this new video to learn:
1) Why the “work on it” myth could run you out of business.
2) How being too hands-off leads to bigger messes.
3) The step-by-step strategy to get yourself out of the day-to-day.
Stop following the mainstream advice that got you here.
Take back control and build the business of your dreams.
P.S. Be very careful about the advice you get online… “The most expensive advice is bad advice.” - Joe Polish. Because there’s no “one size fits all” business strategy for roofers! First, start with defining the business you want. Not the business someone wants for you. Then, surround yourself with people who get it - who get you. We share our winning secrets that the mainstream doesn’t quite get... Learn more or apply to join us: https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
https://www.facebook.com/RoofStrategist/
https://www.instagram.com/roofstrategist/
https://www.tiktok.com/@roofstrategist
https://www.linkedin.com/in/roofstrategist/
#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Hey hey,
Most sales reps are terrified to say "no" to customers...
And it's costing them BIG time.
I know it sounds crazy coming from a sales trainer...
But learning when (and how) to say "no" could be your most profitable skill.
Watch this video to discover:
1) Red flags you need to say NO!
2) How to say NO (and stop explaining why you said no)
3) Why saying "no" actually makes you more money
I learned this lesson the hard way (and I share the whole story in the video).
Be a hero and forward this to your team before they get stuck with nightmare customers.
The new people and people pleasers need to hear this.
P.S. It took me 10 months, 3,196 comments, hosting ~140 live training sessions, a 3-day event, and working with ~340 roofing companies to figure out who I am, the future of RSRA, and who should NOT be involved. I’m pushing myself harder than ever before to provide even more value, build deep relationships, and help over 600 roofing companies make 2025 the best year of their lives. If you want to join us on this journey, read this personal letter I wrote for you: https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
https://www.facebook.com/RoofStrategist/
https://www.instagram.com/roofstrategist/
https://www.tiktok.com/@roofstrategist
https://www.linkedin.com/in/roofstrategist/
#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Trump’s new Mass Deportation efforts could rattle the roofing industry.
And the state of Missouri’s new Bill, SB76, is nearing the finish line.
If it gets past, the roofing industry could be in big trouble.
Now, nothing has happened yet, but we need to be prepared.
Watch this new video so you know how to prepare for the new Mass Deportation efforts.
P.S. It’s time to wake up. Our industry is changing faster than ever before. And if you aren’t adapting fast, you’re dying. I’ve put together a community of amazing people who are leading the change together. Think of us as the community of roofers who don’t like roofers. We share our winning secrets to help each other dominate in today’s unpredictable times. It’s application-only so we can keep the wrong people out. If you want to stay ahead of the rest, join us inside: https://go.rsra.org/join-podcast
#massdeportation #roofing #roofingcompany #adambensman
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
https://www.facebook.com/RoofStrategist/
https://www.instagram.com/roofstrategist/
https://www.tiktok.com/@roofstrategist
https://www.linkedin.com/in/roofstrategist/
#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Want to close more sales without changing your script?
It’s all about how you say it.
Most salespeople focus on words.
But pros? They focus on speaking skills that build trust, create curiosity, and make closing feel natural.
Watch this video to learn these 3 advanced speaking tips and…
1) The secret to using inflection to steer emotions.
2) Why speed can make you sound confident—or desperate.
3) How strategic repetition can lock your message in their minds.
These tips are game-changers for anyone who wants to sell more roofs.
Share this with your team.
P.S. Sales isn’t about pressure—it’s about connection. And when you connect on a deeper level, closing becomes easy. Want to connect with a community of value-aligned pros who help each other win big every day? It's application-only. See if you’re a right fit. Apply to join here: https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
https://www.facebook.com/RoofStrategist/
https://www.instagram.com/roofstrategist/
https://www.tiktok.com/@roofstrategist
https://www.linkedin.com/in/roofstrategist/
#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
You set up 10 one-on-one interviews, but only 3 people showed up…
Sound familiar?
You’re not alone. Times are changing, and so is the way we need to recruit.
For years, I was dead set against group interviews.
Now? I’m all in.
Watch this new video. I take a slice of humble pie and share:
1) Why my views on group interviews have changed.
2) The step-by-step recruiting funnel you need today.
3) How to protect your culture and hire with integrity—even with group interviews.
If you’re in charge of hiring, you need to adapt or risk falling behind.
Don’t lose sleep over bad hires. Learn how to attract the right people, make better decisions, and dominate the hiring game.
P.S. Recruiting is harder than ever before… But you don’t need to reinvent the wheel. Join a community who is in it together. We share our proven hiring systems, tools, and strategies to help you build a winning team. Apply to join RSRA: https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
https://www.facebook.com/RoofStrategist/
https://www.instagram.com/roofstrategist/
https://www.tiktok.com/@roofstrategist
https://www.linkedin.com/in/roofstrategist/
#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Homeowners are resisting you…
It doesn’t matter if you show up unannounced (door to door)...
Or if they called you and set up an appointment.
They have their guard up.
But resistance isn’t rejection—it’s a self-defense reaction.
Don’t let this reaction stop you from closing sales!
Watch this new video and discover:
1) Why they resist like a cornered cat
2) What NOT to say
3) How to get them to love what you’re selling
They’ll trust you. Buy from you. And even recommend you to their friends.
Forward this video to everyone on your team. They’ll thank you.
P.S. Sales isn’t just about training—it’s about having the right mindset, strategies, and support. If that resonates, you’ve just found your people. Let’s do this together. Join the community of roofers who share their winning secrets to help each other dominate in the NEW economy: https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
https://www.facebook.com/RoofStrategist/
https://www.instagram.com/roofstrategist/
https://www.tiktok.com/@roofstrategist
https://www.linkedin.com/in/roofstrategist/
#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
You were sold… terrible hiring choice.
But you were desperate for a new salesperson.
You had rose-colored glasses - praying he’d crush it, but you were fooled.
You got sold.
I’ve made this mistake more times than I care to admit…
Watch this video. Never get fooled again.
I hope this helps you hire the right people and build a powerhouse team.
Watch and discover the 3 “make or break” interview questions to sniff out BS before it’s too late.
P.S. Ready to take the guesswork out of hiring? Learn the exact strategies top-performing teams use to dominate. Let’s build your all-star team together. Apply to join the RSRA Community. https://go.rsra.org/join-podcast
=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center
JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast
GET MY BOOK
https://a.co/d/7tsW3Lx
GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job
CONTACT
Email: [email protected]
Call/Text: 303-222-7133
FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/
https://www.facebook.com/RoofStrategist/
https://www.instagram.com/roofstrategist/
https://www.tiktok.com/@roofstrategist
https://www.linkedin.com/in/roofstrategist/
#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
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