The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women

Sign up to 2027...loading - The FREE masterclass where I'm taking you behind the scenes of how I'm preparing for my biggest year yet, sharing the subconscious strategies I've spent seven years using myself and teaching to hundreds of entrepreneurs to help them turn their biggest business ambitions into reality.

When did you become so realistic about the things you used to dream about?

Because I bet when you first started your business, you had some outrageous ambitions. The £20k months, the speaking opportunities, the book deal, the financial freedom, the business that everyone in your industry knew about.

And you used to get so excited thinking about what was possible.

But somewhere between the launches that didn't go to plan, the goals you didn't quite hit and the things that took longer than you expected, you might have started talking yourself out of what you actually want.

You probably have more experience, knowledge and evidence of your capabilities now than you've ever had before.

So why have your ambitions started getting smaller?

In this episode of The Subconscious Expert, we're getting into the subconscious beliefs and expectations that influence your relationship with goals, how previous disappointments can affect the decisions you're making in your business, and why you might be unknowingly protecting yourself from wanting the very things you're working towards.

We'll also explore where your relationship with goal setting originally came from, whether the goals you're pursuing are genuinely yours, and how to start experiencing more of what you actually want while you're working towards achieving it.

Because I don't particularly fancy you spending the next five years gradually talking yourself out of the things you started your business to experience.

And if you've got some rather outrageous ambitions for 2027, I've got something for you!

On Thursday 22 October at 11am UK, I'm hosting my completely free masterclass, 2027, Loading...

I'm taking you behind the scenes of my own subconscious planning process, showing you how I'm working through my beliefs, expectations and identity, and helping you apply that work to your own goals so you can start preparing for the business and life you want to create.

Replay available.

1. Why experienced business owners can become less ambitious despite having more evidence of their capabilities.
2. How your early experiences influence your subconscious beliefs about wanting things and setting goals.
3. Why missed business goals can turn into limiting beliefs and expectations about future success.
4. How your subconscious can influence self sabotaging behaviours and decisions in your business.
5. Why being realistic or going with the flow can sometimes be a way of avoiding disappointment.
6. How to recognise whether your goals are genuinely yours or influenced by other people's expectations.
7. Why understanding what you actually want your goals to give you is so important.
8. How to stop postponing freedom, confidence and success until you've achieved a particular milestone.
9. How to change your relationship with goal setting through new beliefs, behaviours and experiences.

"I just work really well under pressure." I hear this from my clients all the time, and yes, you probably do. You've built a business off the back of deadlines, panic and proving people wrong, and it's got you a long way. But there are other ways to motivate yourself, and running on pressure gets exhausting once you want to scale your business.

So today, I'm talking about motivation strategy from an NLP perspective, the subconscious patterns behind your business motivation, and how to motivate yourself when nothing is on fire and there's no deadline breathing down your neck.

1. What is a motivation strategy?
2. The motivation strategies I see most in entrepreneurs.
3. How to identify your motivation strategy in business?
4. My top motivation tips.
5. How to motivate yourself without the deadline pressure or panic?

1. Apply to work with me
2. Come say hi on Instagram | YouTube | Website

1. Motivation Strategy Mapper: DM "motivation" on Instagram @_rebeccahaydon_ to receive it

There are 3 women I am actively modelling in my business right now. If you're a loyal listener, you've heard me talk about the NLP modelling technique. If you're new here, you'll learn all about it today.

I'm sharing who these successful women are, what I'm paying attention to with each of them, and the NLP modelling process underneath it all. Because admiration can become a comparison really fast, but with the NLP modelling technique, you turn that admiration into something so much more powerful.

So if you want to know how learning from successful women has shaped the way I build a personal brand and coaching business that actually feels like me, this one is for you.

1. What is the NLP modelling technique?
2. How do you admire someone's success without comparing yourself to them?
3. Who are the 3 successful women I'm learning from right now?
4. What does the NLP modelling process look like?
5. How can you use modelling to build a personal brand and business that stays true to who you are?

1. Subconscious Institute
2. Apply to work with me
3. Come say hi on Instagram | YouTube | Website

I haven’t really been posting lately and, if you know me, you’ll know just how unlike me that is.

Consistency has been a huge part of how I’ve built my business over the last six years, so this period has brought up a lot for me, from questioning why I suddenly didn’t want to create, to looking at the beliefs and identity wrapped up in being someone who has always been known for showing up.

And the more I’ve sat with it, the more I’ve realised just how much I don’t want to go back to creating content in the way I was before.

In this episode, I’m taking you behind the scenes of what I’ve actually been navigating, my growing frustration with how strategic content has become, and why I think somewhere along the way we’ve stripped so much of the human out of building a personal brand.

I’m also sharing what’s been happening for me subconsciously as I move away from something that has worked incredibly well for six years, why that has been much harder than I expected, and what I want this next chapter of Rebecca Haydon and The Subconscious Institute to look like.

There’s no shiny new seven step content strategy at the end of this one, I’m figuring it out, changing things, experimenting and letting you come behind the scenes while I do.

This is very much my stake in the ground for what comes next.

1. Why I haven’t been creating content consistently recently
2. How being known for consistency became wrapped up in my identity
3. Why I think content strategy has become so strategic that we’re losing the human behind the brand
4. The pressure to make every post have a hook, purpose, CTA and perfectly engineered angle
5. Why I don’t want to keep creating content a certain way simply because I know it works
6. What has been happening subconsciously as I’ve started changing something I’ve done for six years
7. Giving myself space to decide what I actually want my personal brand to become
8. Bringing more of my life, thoughts, businesses, motherhood, opinions and behind the scenes into my content
9. My bigger vision for bringing NLP, Hypnosis and subconscious work into more conversations, industries and rooms
10. Why I’m letting you watch me figure out what comes next rather than waiting until I have it perfectly worked out

• Apply to work with me
• Come say hi on Instagram | YouTube | Website

Success sells, someone grows by 100,000 followers, has a £500k launch, sells out an event or builds a seven figure business and naturally, we want to know how they did it.

But what aren’t we seeing?

In this episode of The Subconscious Expert, I’m exploring the subconscious psychology behind success and the part of someone’s results that can’t be packaged neatly into a strategy, framework or five step method.

Because when somebody tells you what they did to become successful, you’re seeing the behaviour and the result. You’re not necessarily seeing the beliefs they grew up with, what was already normal to them, their relationship with money, visibility and risk, the experiences that shaped them, what they value or the filters through which they experience their business.

And all of that came with them when they executed the strategy they’re now teaching you.

We’re getting into why success itself creates authority, why somebody else’s results can make their advice feel more credible, and why two entrepreneurs can follow exactly the same strategy and have completely different experiences doing it.

The point of this episode is to look beyond the success itself, get more discerning about what those results actually tell you, and understand more about the human being behind the business strategy.

1. Why success is such powerful marketing and why we naturally pay attention to people who have created results we want
2. The part of someone’s success you can’t see from their revenue, followers, launches or sold out events
3. How subconscious beliefs, values, memories, experiences and filters influence the way somebody executes a business strategy
4. Why somebody’s upbringing and relationship with money, visibility, risk, failure and success can matter to the results they create
5. How two entrepreneurs can follow the same advice and have completely different internal experiences of doing it
6. Why successful people may not consciously recognise everything that contributed to their own success
7. The danger of assuming “this worked for me” automatically means “this will work for you”
8. Why being successful at something and being skilled at helping somebody else do it are different skill sets
9. How visible success can subconsciously create authority and influence who we choose to learn from
10. What to look for beyond somebody’s success when choosing a coach, mentor, programme or strategy
11. Why understanding what happens inside YOU when you implement a strategy can be more useful than continually searching for another one

• Apply to work with me
• Come say hi on Instagram | YouTube | Website

295. Behind the Scenes of NLP Masters

Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind blowing results you desire in your life and business!

I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with.

I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!

Do you feel like you have been following someone else's advice for so long that your business no longer feels like your own? I'm seeing this happen so often right now among women entrepreneurs, and it's time we talked about it!

You join someone's mastermind or coaching container because you want what they have. You learn their strategy, how they run their business, how they show up... and it works great. But somewhere along the way, you realise the version of you that created those results doesn't actually feel like you any more, and isn't aligned with your values. That's what I'm talking about today: the identity work behind building an aligned business, the difference between identity expansion vs imitating someone else's, and how to create your own version of success.

1. What's the difference between identity expansion and identity imitation?
2. How do you end up losing yourself when following someone else's version of success?
3. What happens when a strategy works but feels completely wrong?
4. How do your values shape the way you sell, lead, and show up in your business?
5. What does real identity work look like, and where did the identity you're building actually come from?

1. Apply to work with me
2. Come say hi on Instagram | YouTube | Website

1. 296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?
2. 297. 3 Clues That Will Immediately Expose The Identity You're Operating From | Identity Work

Identity work isn't about sitting down with a thousand journal prompts and a 17 step mindset routine (even though that's what the internet would make you believe). Identity work starts with observing your current identity: how you show up in your business, the language you use, the subconscious beliefs you hold about yourself.

So if you want to know how to change your identity, we start with something I call 'hidden clues'. It's what I listen for in every client conversation, in every message, and it's where your limiting beliefs give themselves away without you noticing.

1. What are throwaway sentences, and what do they tell me about you that you can't hear?
2. Once you notice your throwaway sentences, ask yourself these 3 identity work questions
3. Why does your brain keep collecting proof of the identity you're actively trying to change?
4. Does your future self feel like someone else ENTIRELY? Good, that's exactly what we're looking for!

1. Apply to work with me
2. Come say hi on Instagram | YouTube | Website

1. 296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?
2. 132. Harnessing the Reticular Activating System to Turn Dreams into Reality

You know who you want to become.

You can probably picture how she runs her business, the money she makes, how she leads, how she sells, the decisions she makes and how she shows up.

But when someone tells you to “change your identity,” “step into your next-level identity” or “become the version of you who already has it”… what the hell are you actually supposed to change?

Because your identity isn't something you can physically see and it’s definitely bigger than choosing a few new habits, asking “what would my future self do?” and hoping your subconscious gets the memo.

In this episode of The Subconscious Expert, I break down what identity actually is, how your subconscious forms its understanding of “who I am”, and why your identity can influence everything from the way you sell and make decisions to how much success feels normal for you to hold.

If identity work has always felt slightly intangible, this episode will make it a hell of a lot more practical.

1. What your identity actually is beyond the “future self” language you see online.
2. How experiences, meanings, beliefs and generalisations contribute to your subconscious understanding of who you are.
3. The difference between something you do and something you've started believing you are.
4. The NLP Neurological Levels and where identity sits within them.
5. Why the same business problem can require completely different subconscious work depending on what's happening underneath it.
6. How your current identity influences selling, visibility, decision-making, leadership, money and what feels possible for you.
7. Why simply “acting as if” or copying the behaviour of your future self doesn't necessarily create an identity shift.
8. What happens when the identity you want conflicts with existing beliefs, associations or different parts of you.
9. How new experiences and repetition help something move from “that's not me” to “of course that's me.”
10. Two questions to help you start uncovering your current identity and the gap between who you are now and who you're becoming.

Connect with Rebecca Haydon:

1. Apply to work with me
2. Come say hi on Instagram | Facebook | YouTube

Resources mentioned in this episode:

1. DM IDENTITY on Instagram if you have a question about your identity or want Rebecca to take a look at what's happening underneath your current business patterns.

What does it actually take to create, teach and hold an NLP Master Practitioner training?

In this episode, I’m taking you properly behind the scenes of one of the biggest trainings I’ve ever created inside The Subconscious Institute, my training school where I train coaches and practitioners in different modalities for working with the subconscious mind.

After three months of preparation, a nearly 400 page manual, five full days of online training and three days together in a château in France, I officially qualified our first TSI NLP Master Practitioners.

But there was a LOT that happened before the graduation photos you saw on Instagram.

I’m taking you through the whole bloody thing: what NLP Masters actually is, why teaching at Master Practitioner level stretched me in a completely new way, everything that went into creating the training and what happened when we finally got everyone together in France.

I also get into the side you don’t necessarily see, holding my 1:1 clients alongside the training, being away from Ivy for the longest I’ve ever been away from her, the mum guilt that came with that, the support that allowed me to hold everything and what this experience taught me about my own capacity.

And, of course, we’re getting into the subconscious work underneath ALL of it.

Because one of my biggest realisations from Masters had nothing to do with learning another NLP technique.

It was what happens when you step beyond the evidence you currently have for who you are, do the bloody thing anyway and give your subconscious the evidence to catch up.

1. What NLP is and what changes when you progress from NLP Practitioner to NLP Master Practitioner
2. Why Masters required a completely different way of teaching and why that stretched me as a trainer
3. Critical mass, subconscious evidence and why doing something new can feel so bloody uncomfortable
4. The three months of preparation behind my first NLP Masters training
5. Creating a nearly 400 page training manual and the standard I want every TSI qualification to represent
6. The NLP techniques and concepts we explored, including Strategies, Values, Parts Integration, Meta Programs and advanced linguistics
7. What happened during the five-day online training and some of the breakthroughs I witnessed
8. The VERY unglamorous journey to France before the château retreat
9. What happened during our three days of in-person NLP Masters training
10. Holding students, my 1:1 clients and myself throughout an incredibly intense 10 days
11. Capacity and why being able to hold more doesn’t mean it stops feeling like a lot
12. Being away from Ivy, mum guilt and allowing motherhood and ambition to coexist
13. How Jack helped bring the entire Masters retreat to life and what our different Meta Programs have taught me about building a team
14. The board break, Goal Evolution and officially qualifying our first TSI NLP Master Practitioners
15. The full circle moment of going from completing my own NLP Masters in 2019 to teaching my own
16. The evidence Masters gave me about who I am as a teacher and what I’m building with The Subconscious Institute

• View upcoming training dates & apply

• Apply to work with me
• Come say hi on Instagram | Facebook | YouTube

Having fun in business shouldn't be optional but mandatory. So why is it the last thing we think about when it comes to business?

Today, I'm bringing you another client success story. Therese came to my world about a year ago overwhelmed, multitasking constantly and convinced she just needs more discipline. She'd come to hate marketing her business, because every post had to be perfect before she'd let anyone see it.

A year on, she runs that same business as a completely different woman, and the thing that shifted had nothing to do with strategy. Through parts work she found the part of herself she'd buried, and once she reconnected with her, everything changed.

We got into the money beliefs she inherited from generations before her, how we rebuilt her money mindset, and the one thing that we did that ended her social media comparison in a matter of days!

1. What kills the fun in business faster than anything else, and what did Therese need instead?
2. Where was Therese a year ago, and what finally made her invest in mindset coaching?
3. How did we discover the part of herself that completely changed how she runs her business now?
4. What did we do to end her social media comparison spiral once and for all?
5. What shifted in her money mindset when she realised those money beliefs were never hers?

1. Apply to work with me
2. Come say hi on Instagram | Facebook | YouTube

1. Website: https://www.mindling.se
2. Instagram: @mindling.se
3. Inner child membership: https://www.mindling.se/medlemskap_inre_barnet

1. https://player.captivate.fm/collection/849f9d4f-b4b9-4591-bed9-fe19f53ee5dc