In this episode, I take you behind the scenes of one of the biggest business decisions I've ever made - starting a second company: The Subconscious Institute. From a mindset blog in 2019 to signing my first five clients, to becoming a globally recognised subconscious expert, this is the honest, unfiltered story of how a vision turned into a legacy. You'll hear the full backstory of what led to the creation of my NLP certification school, why the industry needed a new standard, and what’s coming next as I redefines how subconscious work is taught.

Topics covered on Starting a Second Business:

1. The origin story: from blog posts to subconscious breakthroughs
2. The moment I realised the NLP industry needed to change
3. Why I decided to build a certification school from scratch
4. The emotional process of building a second business
5. What to expect in the upcoming NLP podcast series
6. How The Subconscious Institute is creating a new standard for transformation

Join the waitlist for NLP Practitioner Certification: https://www.rebeccahaydon.com/nlp-waitlist

Get your FREE ticket to our launch party : https://www.rebeccahaydon.com/nlp-launch-party

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/starting-a-second-business-the-real-story-behind-my-nlp-certification-school

Are you tired of carrying that emotional backpack up your mountain of scaling your business? Avoiding your emotions might feel like a smart thing to do so you don't get overwhelmed, but I'm here to tell you it's actually keeping you stuck.

In today's episode, I share exactly what happens in your brain and body when you push those big feelings away – from how they physically get stored in your connective tissue to how they create those frustrating patterns of self-sabotage that won't budge no matter how much mindset work you do.

Plus, I'll guide you through a simple but incredibly powerful exercise to feel and release emotions safely – right here on the podcast! You'll see for yourself that feeling your feelings is never as scary as your mind makes it out to be, and how just 90 seconds of emotional processing can create the space needed for new beliefs to take root.

Ready to drop those stones from your backpack? This is the subconscious breakthrough you've been waiting for!

Topics covered on Why Avoiding Your Emotions is Blocking Your Next Level:

1. How does your brain physically process emotions, and where do they get stored when avoiding your emotions becomes a habit?
2. What happens in your limbic system when emotions become stagnant, and how does this create repetitive triggers?
3. Why does your subconscious create stories around strong emotions, and how do these become limiting beliefs?
4. Guided emotional clearing exercise to safely process feelings that have been holding you back.
5. Why is feeling your emotions actually safer than you think, and how can you build this practise into your daily life?

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/why-avoiding-your-emotion-is-blocking-your-next-level

How do you know if the missing piece in your business is strategy or subconscious? Honestly, it's rarely one without the other. In today's episode, I'm breaking down a question straight from one of my clients that might be the missing piece to why you keep spinning your bloody wheels.

When your launches don't convert or your audience feels quiet, your first instinct is to tweak your messaging, niche down, or completely overhaul your offer – but here's the truth... You cannot see strategy clearly when operating from a dysregulated nervous system.

So I'm going to walk you through how your prefrontal cortex (the CEO of your brain) literally goes offline when your subconscious perceives a threat, leaving you making decisions from your emotional limbic system. You'll learn how to identify if you're in "self" (calm, confident, capable) or being run by a protective part, plus questions to ask yourself when you feel stuck. 

Your subconscious is the operating system, and your strategy is the map – now let's get them to work together!

Topics covered on Strategy or Subconscious:

1. Which common subconscious patterns might be disguising themselves as strategy problems?
2. How can you tell if you're operating from "self" or being led by a protective "part"?
3. What questions should you ask yourself when you feel stuck or uncertain in your business?
4. Why do most business challenges involve both strategy and subconscious work?
5. How can you create subconscious safety around visibility, rejection, and success?
6. How can you lead your business from clarity rather than conditioning?

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/how-do-you-know-if-the-missing-piece-is-strategy-or-subconscious

Did you know that self-consistency is the hidden reason why you're working your arse off without seeing the results you want? I'm going deep today, honey pie – way deeper than just talking about being consistent with your content or your to-do list.

We're diving into why your subconscious fights to keep you exactly where you are, even when you desperately want more. Your brain would literally rather be RIGHT about who it thinks you are than SUCCESSFUL! That's why you can have the perfect strategy, show up consistently, create killer offers – and still not get the results that match your effort. It's not because you're doing anything wrong. It's because your subconscious identity doesn't match your goals.

Join me as I show you how to spot where your self-concept is holding you back and give you the exact steps to rewire your identity from the inside bloody out. You'll learn to make your next-level self feel SAFE to your nervous system, so your subconscious stops sabotaging your success. This is the missing piece to becoming the CEO who leads powerfully, scales with certainty, and sells effortlessly.

Topics covered on Self-Consistency:

1. What is self-consistency, and why is it blocking your business success?
2. How might you be unconsciously sabotaging opportunities that do not fit your current identity?
3. Why do you struggle to scale even when you are doing all the "right" actions?
4. Why is making your new identity feel "safe" crucial for your subconscious acceptance?
5. What steps can you take to rewire your identity and create self-consistency with success?
6. How can you recognise when your self-consistency is pulling you back to old patterns?

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/self-consistency

Shedding your old identity might sometimes feel like absolute death rather than the euphoric buzz everyone promises. In today's episode, I'm pulling back the curtain on the uncomfortable reality of identity shifts that nobody talks about.

I call it "the void" – that disorienting space between who you were and who you're becoming. Your old self operated on survival, panic, and hustle, so when you finally create safety, your nervous system freaks out! That calm, focused energy can actually feel boring compared to the adrenaline you're used to. This isn't regression – it's recalibration.

Join me as I walk you through why your subconscious tries to pull you back to familiar chaos and give you my four favourite subconscious practices to anchor into your next-level identity when the old version whispers "come back."

Your higher self is closer than you think – you just need to navigate the void first, and I'm here to guide you through it!

Topics covered on Shedding Your Old Identity:

1. Why does shedding your old identity and stepping into your higher self feel like death instead of the expected euphoria?
2. What exactly is "the void" and why does it make so many people quit the subconscious work right before their big breakthrough?
3. How does your nervous system react when you are shedding your old identity?
4. Why might your new next-level identity feel strangely boring after you've done the subconscious work?
5. What subconscious techniques can you use to anchor your new identity when old patterns try pulling you back?

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/shedding-your-old-identity

Are you caught in the exhausting loop of overthinking every single business decision? Let's talk about how to stop overthinking once and for all!

Overthinking in business stems from deeper subconscious patterns that keep you stuck, not from lack of knowledge or ability. I see this pattern repeatedly with my clients—they know what they want to do, but their brain won't stop spinning the same thoughts over and over again. This protective mechanism is actually trying to keep you safe, but it's costing you clarity, momentum, and growth.

So in today's episode, I dive into why we overthink, what's happening in your nervous system during these spirals, and, most importantly, how to break free from this pattern. You'll learn how to shift from mental noise to embodied decision-making, rebuild self-trust, and create the safety your body needs to move forward. I'll show you how to recognise when you're in an overthinking spiral and give you tools to move from paralysis to purposeful action—not because everything's perfectly mapped out, but because you're rooted in yourself.

Topics covered on How to Stop Overthinking:

1. Why does your brain create overthinking loops, and what's the hidden reason behind this protection strategy?
2. How does your nervous system physically respond when you're stuck in decision paralysis?
3. Identify the secondary gains of your overthinking loop.
4. What practical steps can you take today to stop overthinking?
5. How can you recognise when your spiral is happening and pull yourself back into conscious awareness?
6. What does the regulation of your nervous system have to do with making better business decisions?

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/how-to-stop-overthinking-start-taking-action-instead

In this episode we are diving deep into something every entrepreneur experiences at some point... avoidance. Whether it’s not checking your Stripe account, ghosting your content calendar, or avoiding that DM to the coach you’ve been binge watching, the truth is, avoidance is never just about being “lazy” or “busy.”

Avoidance is subconscious self protection.

I’ll be sharing the exact ways I spot true avoidance in clients, the subconscious patterns driving it, and the NLP tools and rewiring techniques you can use to break free. This episode is full of practical subconscious work and identity prompts, so make sure to pause, reflect, and come back to this one whenever you need a reset.

You’ll also find the full set of journal prompts we worked through in the six areas of avoidance down below to help you go even deeper.

• The neuroscience behind why we avoid what we say we want
• The difference between procrastination and subconscious protection
• How to reframe avoidance using NLP tools
• Where avoidance is likely hiding in your business
• Journal prompts and identity work for moving through resistance
• Future pacing and nervous system regulation for safety
• How to create subconscious momentum in business

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

“Avoidance isn’t laziness, it’s your subconscious pulling you away from what it doesn’t yet feel safe to hold.” - Rebecca Haydon

For full show notes & more resources head over to https://rebeccahaydon.com/podcast/avoidance-in-business-why-youre-stuck

Are you making moves in your business from power… or from fear? In this episode I dive deep into the subconscious patterns that drive your decisions, especially the ones that look “strategic” on the surface but are actually rooted in self-doubt, urgency, and survival.

From launches that feel heavy to pricing that doesn’t match your power, this episode breaks down what fear based action really looks like, why your nervous system might be resisting growth, and how to shift into a place of true subconscious safety and self leadership.

Get ready for aha moments, powerful reframes, and tangible NLP tools you can use today to step into your next level not by doing more, but by becoming the woman who leads from certainty, trust, and power.

Topics covered on How to Tell If You’re Making Business Moves from Fear or from Power:

• The difference between fear-driven and power-driven strategy
• What your subconscious is really protecting you from (and why)
• How nervous system dysregulation shows up in business
• 5 signs your decisions are coming from fear
• Rewiring tools from NLP and subconscious anchoring
• Building emotional safety around visibility, pricing, and consistency
• Becoming the woman who leads, instead of proving

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

"You can’t create power-driven results from a fear-driven identity. The subconscious has to feel safe with what you’re stepping into — or it will protect you from the very thing you want."- Rebecca Haydon

For full show notes & more resources head over to http://www.rebeccahaydon.com/podcast/how-to-tell-if-youre-making-business-moves-from-fear-or-from-power

Let’s be honest, how many times have you told yourself, “I don’t want to be salesy” or “I don’t want to talk about my offer too much”?

You’re not alone and this episode is your permission slip to release the guilt that’s been secretly driving your sales. Because the truth is: your strategy isn’t the problem. Your subconscious conditioning is.

In this episode, I’m diving into the subconscious roots of why selling might feel like proving. Why high-ticket offers might bring up guilt. And why you’re subconsciously over-explaining, overgiving, or undercharging, even when you know your work changes lives.

We’re going deep into the nervous system responses, the “good girl” conditioning, and the internal rewiring that allows you to finally sell with certainty, self-leadership, and power.

If you’re ready to stop justifying and start leading, this episode is for you.

• The subconscious roots of sales guilt and why it feels safer to over-explain or shrink
• How childhood patterns and praise shaped your current visibility blocks
• The real reason your pricing, CTA, or offer still feels “sticky”
• Signs you’re selling from proving instead of power
• Journal prompts to shift from guilt to grounded confidence
• Identity work to rewire how you hold, share, and sell your work
• The subtle but powerful difference between hustle energy and embodied leadership

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/the-subconscious-reason-you-feel-salesy

The biggest subconscious shifts aren’t in what you do; they’re in how you see yourself. Back in 2021, when my business took off, people kept asking me what my secret was. How did I become so successful so quickly? Let me share what I told them back then.

I stopped chasing success and instead started embodying it. I didn't wait for proof. I BECAME proof. And I'm going to teach you how to do the same!

Join me in today's episode as we dive into the real reasons why you're not moving as fast as you know you're capable of—and spoiler alert, it’s not about needing more strategies or hours in the day. I’ll walk you through identifying the subconscious beliefs that are keeping you stuck, help you define the next-level version of yourself who already has it all, and we'll rewire your subconscious mind to step into that identity TODAY. So grab a mirror, buckle in, and let’s get to work!

Topics covered on Subconscious Shifts:

1. How can you identify the subconscious beliefs that are holding you back?
2. What does it mean to embody your success instead of chasing it?
3. How do you identify your next-level version of yourself and align your actions with her?
4. Journal prompts that will help you reflect on your subconscious beliefs and subconsciously shift into the next-level version of yourself.
5. What steps can you take to make a subconscious shift and step into the next-level version of yourself?

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/the-biggest-subconscious-shifts-arent-in-what-you-do-theyre-in-how-you-see-yourself