In the US, sports are sacred. They’re a source of bringing excellence and inspiration to the world. The way we’ve built sports, they’ve become part of the backbone of what we stand for and who we are. 

Recently there’s been a practice of “sportswashing”—where an individual, group, corporation, or government uses sport to improve their tarnished reputation. They host an event, purchase a sponsorship or a team, or participate in the sport itself. 

The LIV Golf tour is a professional golf tour that’s financed by the “Public Investment Fund”—a sovereign wealth fund of Saudi Arabia—which has a lot of oil money behind it. If someone shoots a 54 on this tour (which is virtually impossible), they’ll get $54 million. The PGA is up in arms about this, because they say they’re destroying golf by having this tour, and the PGA can’t compete with that.

In this episode, BT and I discuss:

I think the more our sports get stripped away in the US—and it becomes more about the money than the sport itself—eventually, we’ll get to the place where the sport doesn’t matter anymore. Before you know it, your favorite NBA team or professional football team might be owned by money that’s not coming from here.

Links & Resources

The Successful Mind Podcast on YouTube – Episode 525 Full Throttle Thursday – LIV Golf & Making Sense of Sportswashing

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