Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way.

In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some.

Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth.

Here’s the thing: once you hit that sweet tipping point where your recurring revenue covers your base expenses, the stress melts away. You are able to focus more on your clients instead of constantly looking for the next marketing play. That’s real freedom for you as a gym owner and will also drive retention.

Tune in to this episode and learn how to start running your gym with clarity and confidence.

Key Takeaways: 

• Intro (00:00)
• Iron Circle is now open (00:47)
• Recurring revenue over base expenses is crucial (03:34)
• The pitfalls of paid-in-full discounts (06:45)
• How delivery systems drive member retention and growth (08:26)
• Focus on recurring revenue and base expenses (12:05)
• Addressing foundational business problems for lasting change (14:51) 

Additional Resources:

- Apply to join the Iron Circle 

- Get 30 days of Semi-Private Pro on us! 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

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