30 Minutes to President's Club | No-Nonsense Sales

The Top 15 Tips EVER From The 30MPC Podcast | 300 Episode Special


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Here are our 15 favorite tips from all 300 episodes of the 30 Minutes to Presidents Club Podcast


Top 3 Cold Calling Tips


  • Use "The Ledge" to buy yourself a second after objections with a preset line like “This one's totally on me.”
  • Chunk up problems by translating tactical pain into executive-level consequences to earn senior interest. Watch the full ep
  • A Tailored Permission Opener earns attention by referencing a relevant trigger and owning that it’s a cold call.

  • Top 3 Cold Email Tips


    • Run the triple by stacking a call, email, and LinkedIn touch to show you're a real human and boost response rates.
    • Use relevant personalization by connecting a specific trigger to a problem you can solve.
    • Trigger templates let you templatize personalization at scale while keeping it relevant and problem-focused.


      Top 3 Discovery Tips


      • PPO (Purpose, Plan, Outcome) sets clear call expectations and avoids meandering discovery.
      • Bucket questions steer conversations toward known problem areas while establishing credibility.
      • Humbling disclaimers help you ask hard or sensitive questions without putting the prospect on the defensive.


        Top 3 Deal Process Tips


        • The champion sandwich uses a prep call, exec meeting, and debrief to drive alignment and control.
        • Test champions by asking how they'll justify the deal internally to reveal their true influence.
        • Popcorn pricing anchors buyers toward larger packages with outsized perceived value.


          Top 3 Leadership Tips


          • Document the wiggle (WGLL) by showing reps what great looks like with real examples and proof.
          • Practice forward by role-playing for upcoming meetings instead of only reviewing past ones.
          • Invert the hiring funnel by selling top candidates early, then opting them into deeper interviews and testing.
            ...more
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            30 Minutes to President's Club | No-Nonsense SalesBy Armand Farrokh & Nick Cegelski

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