This episode is inspired by a conversation I was having with someone in my DMs who wanted to know how my clients generate multi five figure months. So, today I’m sharing with you the top three strategies my clients are currently using that have proven to be highly effective in attracting leads, converting them into paying customers and ultimately increasing revenue. 

There is so much advice out there on how to level up in the online space, however I believe if you implement these three practical strategies in your business, you’ll start to see the growth you really want:

1. A Clear Sales Funnel

The first strategy that my successful clients implement is having a clear sales funnel. What do I mean by that? Firstly, they not only know how to generate leads, but they understand where those leads come from. They’re brilliant at using multiple traffic sources, including their own platforms like email and social media, as well as paid advertising and borrowed traffic. I talk about how to warm up those leads, such as building relationships, delivering value through a signature framework and creating the Know Like Trust factor that will continue to draw in your ideal clients.

2. Organic & Paid Marketing Combination

While organic reach has been declining, my clients understand the power of paid marketing and its ability to save time and effectively reach new audiences. Running paid ads through platforms like Facebook and Instagram have proven to be amazing for my clients to amplify their brand presence and attract quality leads. The good news is that you absolutely can still create incredible organic success by sharing valuable content consistently and engaging with your audience authentically - the key is to strike a balance and find the right mix that works for your specific target audience



3. Running Conversion Events

Conversion events include challenges, masterclasses and webinars, which give you the ability to engage with your audience, share valuable insights and pitch your offers. To make these conversion events successful, my clients follow a few key principles. First, they choose topics that offer a unique perspective or present information in a new and exciting way. Second, they focus on delivering high-quality value during these events, ensuring that attendees walk away with actionable takeaways. Finally, they seamlessly transition from delivering value to offering their products or services as the next step.

While I highly recommend incorporating these three strategies into your business, I also encourage you to take time to understand your ideal clients and customise the steps to fit your unique brand and audience. I hope this episode gives you the clarity you need so you can go into Q2 focused and ready to have your best quarter yet! 

Connect with Ellie: 

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