In today’s episode, I’m diving into something most people don’t see coming until it’s too late—the trap of success. It sounds counterintuitive, but the more successful you become, the more at risk you are. When you’ve built a life of comfort, wealth, and security, it’s easy to fall into the illusion that you’ve “made it.” But that comfort? It’s dangerous. It dulls your edge, kills your drive, and slowly pulls you away from the very mindset that got you there in the first place. That’s why I believe the number one way to avoid this is to keep scaling your business. Not just for growth’s sake, but because scaling keeps you sharp, forces you to solve new problems, and keeps your life complex enough to stay hungry.

I also talk about living and working in crisis mode—intentionally. I know it sounds crazy, but I believe in putting yourself in a position where you have to perform. That means not hoarding cash, but reinvesting aggressively, keeping your back against the wall. When you feel safe, you get soft. But when you’re stretched, you hustle. You grind. You innovate. And one of the biggest accelerators of that mindset? Believe it or not, it’s starting a family. There’s this myth in entrepreneurship that family slows you down, but I’m living proof that’s not true. My family hasn’t derailed me—they’ve been rocket fuel. Having people who count on you makes you dig deeper. It keeps you grounded, focused, and connected to something bigger than yourself.

Lastly, I want to challenge you to find motivation beyond money. Because if dollars are the only thing driving you, eventually you’ll hit a ceiling—and coast. And coasting is the first step to decline. You need something deeper. Whether it’s legacy, impact, or proving something to yourself, you’ve got to find your “why” and let that be the fire that keeps you moving forward. Success isn’t a destination—it’s a setup for the next level. So stay uncomfortable. Keep pushing. The journey doesn’t end when your bank account is full. The journey ends when you stop fighting. And if you’re really in this to build something legendary, then you’ve got to stay in the ring.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(2:00) - The Paradox of Success and Comfort

(4:10) - Living and Working in Crisis Mode

(5:48) - Starting a Family for Motivation

(7:40) - Finding Motivation Beyond Money

(9:05) - Final Thoughts and Key Takeaways

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