Hello and welcome back to the Without Limits podcast.

In today's episode, I'm thrilled to have a special guest, Mr. Steve Cook, joining us. Steve is a true industry OG, widely recognised as one of the greats.

He's been a constant presence in the industry for as long as I can remember, serving as a shining example of what can be achieved through authenticity and seizing opportunities.

We delve into his early experiences as a bodybuilder, including his time competing on one of the biggest stages of all, the Olympia. From there, we explore his endorsements with renowned household brands such as Optimum Nutrition and, more recently, Gymshark.

Finally, we discuss Steve's transition into entrepreneurship and the valuable lessons he has to share with fellow fitness professionals, aspirants in the fitness world, and anyone seeking a healthier lifestyle.

It's truly an honour to sit down with one of the greats—a humble and grounded individual who has achieved so much.

Without further ado, here is episode 8: "The True Cost of Becoming a Fitness Icon" with Mr. Steve Cook.