In this episode of Take-Away with Sam Oches, Sam talks with Stacey Pool, chief marketing officer for Noodles & Company. The brand has spent the past few years evolving its digital storefront and leveraging data to refine and personalize the customer experience. Stacey joins the podcast to talk about how those efforts helped Noodles weather the instability of the past few years, plus how those strategies can improve the guest experience, dictate customer behavior and communicate the company’s unique personality.

 

In this conversation, you’ll find out why:

• Your brand position or mission statement should show up wherever you engage with guests
• Your rewards program is a data jackpot and backstop against economic volatility
• Data can help you convert casual customers into loyal ones
• Little acts of kindness inside your restaurants can go a long way
• If you take care of your GM, they will take care of everything else

 

Have feedback or ideas for Take-Away? Email Sam at [email protected].