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The Truth About Ecommerce Email: Why You’re Leaving Money on the Table
Most ecommerce brands are getting email wrong — and it’s costing them a fortune.
In this episode, Mark and Ian break down:
• Why most brands under-capture emails (and how to fix it fast)
• The real job of email (hint: it’s not just retention)
• How to time your emails around buying mode and conversion peaks
• Why eventing matters more than clever copy
• How often you should email (and why most brands email far too little)
Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and more — including how some get 20%+ email capture rates and make it work like a new customer sales engine.
🎯 If your email feels like a background task — watch this episode now.
—————————————————————————————————————
🎁 Bonus for This Week: Free Live Workshop with Ian
Ian’s running a free workshop on The 6 Dominoes of an Ecommerce Sale — it’s happening this week.
Save your seat here 👉 https://book.hammersleybrothers.com/6-dominoes-free-workshop
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
View all episodes
By The Hammersley Brothers
5
11 ratings
Most ecommerce brands are getting email wrong — and it’s costing them a fortune.
In this episode, Mark and Ian break down:
• Why most brands under-capture emails (and how to fix it fast)
• The real job of email (hint: it’s not just retention)
• How to time your emails around buying mode and conversion peaks
• Why eventing matters more than clever copy
• How often you should email (and why most brands email far too little)
Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and more — including how some get 20%+ email capture rates and make it work like a new customer sales engine.
🎯 If your email feels like a background task — watch this episode now.
—————————————————————————————————————
🎁 Bonus for This Week: Free Live Workshop with Ian
Ian’s running a free workshop on The 6 Dominoes of an Ecommerce Sale — it’s happening this week.
Save your seat here 👉 https://book.hammersleybrothers.com/6-dominoes-free-workshop
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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