Welcome back to Life at Ten Tenths, where Garrett and Matt tackle the major real estate myth, "Everyone knows ten realtors," diving deep into how this misconception affects competition in the real estate market. Through relatable examples and expert advice, our hosts show that success isn’t about being one of many agents—it's about becoming the go-to professional clients trust. Along the way, they emphasize the importance of consistent outreach, building long-term relationships, and delivering real value to stand out in a crowded market.

Garrett and Matt go on to break down why most clients don’t interview multiple agents and how realtors can position themselves as the first choice. They also explore how leveraging social proof, maintaining strong client connections, and utilizing referral dynamics are key to growing a referral-based business. Ultimately, they highlight that staying present and adding value is the foundation for long-term success in real estate.

Be sure to focus on their insights into maintaining consistency and fostering client loyalty, as our hosts reveal how to keep your name top of mind and why clients might refer you even if they haven’t worked with you directly. In essence, this episode offers actionable strategies for building a relationship-driven business that thrives in any market, rendering it essential listening for any real estate agent looking to rise above the competition.

If you want to work directly with Garrett and Matt to take your business to the next level, explore Life at Ten Tenth’s exclusive "11 Circle." This coaching community offers live weekly sessions, Success Lab Workshops, networking, and more. It's the perfect place for agents looking to grow and live life at 100%. Let's go!

Episode Highlights:

00:00 How to Outshine the Competition in Real Estate

01:14 Common Misconceptions About Knowing Real Estate Agents

02:28 The True Number of Agents People Know Personally

05:01 Understanding the Opportunity for Realtors

06:05 Personal Connection vs Professional Relationships in Real Estate

09:00 Why Most People Don’t Interview Multiple Realtors

10:47 Building Relationships for Long Term Success in Real Estate

12:17 Consistency is the Key to Being the Realtor of Choice

15:24 The Power of Referrals Even from Clients Who Don’t Use You

20:00 Real Estate Client Loyalty and Why People Don’t Call the Realtors They Know

25:47 How to Stand Out in a Saturated Real Estate Market

31:05 The Importance of Relationship Marketing Over Transactional Approaches

35:36 Staying Power in Real Estate and Why Longevity Leads to Success

37:14 How Consistency Builds a Referral Based Business Over Time

Key Takeaways:

"Step above the bar and you can raise it as high as you want."

"When it comes down to it, how many people do people really consider when it comes time to buy or sell?"

"There's an incredible opportunity out here now."

"I did ask the question: Who, if you had to call one person or if you had to call a realtor right now, who would you call? It opened up a whole can of worms."

"If you can step up, bring your process, bring your expertise, bring your personality, your energy to the game, you can outshine the rest of the realtors out there very easily."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths