Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. 

Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. 

Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.

In This Conversation We Discuss: 

• [00:00] Intro
• [00:58] What Launch and Scale™ does
• [01:31] Launch and Scale is the question Chase always asks
• [01:55] How Khierstyn ended up launching her own business
• [04:47] The crowdfunding landscape is very different today
• [05:19] From crowdfunding to pre-orders/Shopify launches
• [05:58] Clarifying that “Kickstarter” means crowdfunding
• [06:29] Why is product validation important?
• [07:27] Validate products before crowdfunding
• [08:23] Product validation: Small runs
• [09:34] Product validation: VIP programs
• [10:56] The duality of interviewing podcast hosts
• [11:21] Shopify vs Kickstarter on product validation
• [12:04] Weighing in on Shopify and Kickstarter
• [13:11] The downside of Kickstarter being popular
• [15:50] Shopify provides a more controlled launch
• [16:16] Breaking down the expenses on Kickstarter
• [17:37] You essentially run 2 campaigns on Kickstarter
• [17:55] If Khierstyn would choose, is it just Shopify?
• [18:47] Don’t use the Kickstarter model on Shopify
• [20:13] Kickstarter is viable, just know the risks
• [20:39] When should you reach out when you have an idea?
• [21:38] Where to find Khierstyn

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Subscribe to Launch and Scale™ @LaunchAndScale
• Connect with Khierstyn linkedin.com/in/khierstyn
• Using a proven growth system to quickly test, launch, and scale your product through Kickstarter and Shopify, profitably launchandscale.co

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