Retail... is it dead? Product Development Academy's Steven Selikoff joins us at Lunch with Norm. Steven has been an Amazon Seller since 2005 whose products have been sold online and in stores and have been featured on TV and magazines around the world including Good Morning America, The Today Show, Fox Business News, Forbes, Paris Vogue, and given away in the gift bags at the Oscars. Steven Selikoff sells his own products across all retail channels, both online and in-store. On this episode, we tackle an Omnichannel is, and the strategies behind using one and why it may be the path to follow in 2021, and we discuss what it take to sell to in-store retailers. 

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar