Built To Grow Fitness Business

The Truth Behind Your HighLevel Automation


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As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full client journey.

You might have experienced this frustration with different agencies offering you "custom solutions." However, you soon realize that all these systems are just rebranded versions of the same software, leaving you juggling multiple accounts and incomplete solutions.

In this episode, Tim and Randy break down the chaos surrounding HighLevel automation tools.

They reveal how gym owners are being locked into multiple platforms that barely scratch the surface of what a gym actually needs for real growth. These tools often stop at lead generation, leaving the crucial aspects of client retention, communication, and long-term relationship-building entirely out of the picture.

If you can’t control the client's journey from start to finish, you’ll always be at the mercy of various agencies and their solutions. Their main focus is usually getting you locked into monthly subscriptions rather than helping your business grow.

That’s why owning your automation system is key. Curious to find out how to finally take control of your business?

Tune in to this episode to learn how you can build a system that works for your gym and your clients, not just for an agency’s bottom line.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Overview of Iron Circle and upcoming events (00:56)
  • HighLevel automation software explained (03:22)
  • Why HighLevel automations fail (07:45)
  • Importance of owning your automation system (21:32)
  • Warning about reliance on agency-built solutions (26:54)
  • Conclusion (27:48)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

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Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten

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