It’s time for a replay—but not just any replay. This solo episode from 2023 dives into one of the most persistent questions in creative business: Should you niche down?

Never say never... because now in 2025 I’m back with an update. After years of expanding to serve all kinds of creatives, I’ve decided to re-niche back down… to photographers, and even expand to branding, senior, and wedding photographers. Yes, even though I’m not actively shooting anymore, I’m going all in on photographers. So let’s unpack what’s changed, what hasn’t, and how to think more strategically about niching in your own business.

🔗 Links Mentioned

CRM Blueprint for Creatives – with expanded tools for wedding, branding, and senior photographers in July 2025

@coliejames– DM me on Instagram if you’re wondering if the course is right for you