When I tell my retailers, that they need to spend a week keeping tabs on what their customers are wearing, most look at me a bit strangely. But after that week, they realise there’s a method to this madness.

You see, when you look at what your customer is wearing, it tells you more about them than you could ever imagine.

I know, I know, don’t judge a book by it’s cover. I’m not saying you should treat any person in your store any differently, but when you keep a keen eye on what types of clothing your customer is wearing, it could just change your whole retail offering.

What we wear, says a lot about our values. It shows the world a version of ourselves, that we want to be seen as. So paying attention to your customer’s outfits, tells you who they are, what they like to buy, what their value system is when they shop and how much they’re prepared to pay.

So let’s talk about that a bit more.

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