Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing.

Wait! If you haven't watched Part 1 yet, you can watch it here:   

 • The Ultimate Guid...  

Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the upcoming changes in Google Ads! This way, you can create your remarketing campaigns with ease and get those conversions.

And in this episode, Kasim and John guide you through the critical steps to take control of your remarketing campaigns so you can stop wasting time and money:

0:00 Intro

0:38 The Ultimate Guide to Google Ads for 2023 | Part 1

4:09 Why PMax always looks good on returning customers

5:41 How to build a remarketing campaign

11:01 The importance of knowing your time lag

19:19 Look into your average bounce rate

23:11 Building a YouTube Remarketing campaign for eCommerce

24:42 Hack to exclude placements effectively

29:49 Factors to consider when choosing your campaign objective

38:03 TV screen ads do not convert

46:58 You need to have at least 4 products or product variations

56:10 Tips for Dynamic Remarketing

1:00:01 What to watch out for in Part 3 of The Ultimate Guide to Google Ads for 2023

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We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video:   

 • 💣 This Definitive...  

Otherwise, we'll update everyone once we release physical copies of the book on the market.

Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

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Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

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