In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business.

Wait! If you haven't watched the previous parts yet, you can watch them here:

 • The Ultimate Guid...  

In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:

0:00 Intro

0:37 The Ultimate Guide to Google Ads for 2023 | Part 4 Proactive YouTube Ads

2:53 YouTube is the next TV

7:35 Create a video campaign without goal guidance

14:34 Bid strategy for Proactive YouTube Ads

15:55 Daily budget = 15X your CPA

19:35 Why John doesn't use Content Exclusions

24:32 Setting your Ad schedule for YouTube Ads

29:35 Creating a new custom segment

35:25 Know your in-market and affinity audiences

38:30 Time does not matter for YouTube videos

42:16 What to look forward to in Part 5 of the Ultimate Guide to Google Ads for 2023

Related videos:

🔥 Are You Hurting Your YouTube Ads?   

 • 🔥 Are You Hurting...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to G...  

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

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We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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