In this episode of our podcast 'The Ultimate Guide To Selling Retail,' our discussion delves into the intricate art of enhancing retail sales within the salon industry. Key insights emerge as Shawn Stearn and I (Kayla Swanson) explore strategies to overcome challenges faced by salon owners in boosting retail revenue. It begins with understanding that selling is not about pushing things onto others; it's about serving their needs. Transforming the negative views about selling into a positive experience, creating incentives for staff, and engaging in heartfelt conversations to understand each client's hair desires. Remember, it's not about forcing products, it's about crafting personalized plans and offering the right tools to achieve hair dreams. Objections? They're just bridges to better conversations. So embrace the art of serving, not just selling, and watch as success blooms!