In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, Chief Commercial Officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing. Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibility, while maintaining its position as the grip of choice for 80-85% of the world's golf professionals. From unexpected collaborations with James Bond and Steph Curry to meeting modern golfers where they are, this conversation offers valuable insights into brand elevation, purposeful partnerships, and navigating the evolving landscape of golf culture.

What You'll Learn:

• How to reposition a legacy brand from selling products to selling confidence and performance
• The strategy behind balancing professional endorsements with authentic product adoption
• How to leverage collaborations (like Steph Curry and James Bond) to drive brand relevance without compromising core values
• The framework for adapting marketing approaches as golf becomes more diverse and accessible
• Why YouTube and non-traditional content are becoming more important than traditional golf media

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