Many gym owners try to be good at everything: large-group training, small-group training, one-on-one, a little of this, a little of that... It feels safer to serve everyone and avoid turning anyone away.

But that approach actually does the opposite. Spreading focus too thin caps revenue, burns out coaches, and locks retention in place. That’s exactly what Tim ran into inside his gym.

In this episode, Tim and Zach share what they found when they set aside surface metrics and prioritized retention and client value. Semi-private clients stayed over three years. Large group clients didn’t even make it to one.

That gap made the decision unavoidable. Large group training was phased out, and the focus moved fully to semi-private. It wasn’t overnight, but once the band-aid finally came off, everything changed. In the years that followed, profit jumped by 38 percent.

Today Tim and Zach talk about:

• 01:13 Why gyms hit a recurring revenue ceiling
• 02:08 The 9.8 vs 36.2 month retention gap 
• 07:00 How switching delivery styles burns out coaches 
• 11:14 Semi-private implementation mistakes

This is the million-dollar model you can apply in your gym, too. Tune in to learn more.

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale 

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!