May 28, 2024

The Untapped Potential of Tire Sales [RR 958]

41 minutes

Thanks to our Partner, NAPA Auto Care

Darren Mclea shares his passion for tires and offers valuable insights on how tire sales can significantly boost a shop's profitability and customer loyalty. He discusses strategies for shop owners to incorporate tire sales, the support available from tire distributors, and the benefits of creating a one-stop-shop experience for customers.

Darren McLea, DMJ Solutions, LLC. [email protected]

Show Notes

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The importance of selling tires (00:04:15) Darren emphasizes the significance of selling tires and the impact on customer loyalty and profitability.

Selling tires vs. oil changes (00:06:32) Darren compares the profitability of selling tires versus oil changes and highlights the potential for increased profits.

Tire distributors and support (00:10:18) Darren discusses the support provided by tire distributors.

The inspection process (00:12:29) Importance of including tire inspection in the service process, mindset, and training.

Customer's tire shopping experience (00:13:34) Comparison of tire shopping to buying a washing machine, customer's lack of knowledge, and the need for guidance.

Understanding customer needs (00:15:49) Customer inquiries about tire warranty, driving style, and price comparison.

Customer's perception and experience (00:21:12) The impact of new tires on customer experience and the potential for future sales.

Additional services and offerings (00:23:41) Opportunities to recommend alignments and road hazard protection along with tire sales.

Tire Price and Profitability (00:24:41) Discussion on setting the price of tires and the potential profitability for shop owners.

Tire Sales Strategy (00:25:42) Exploration of the number of tires that need to be sold to maintain profitability and minimize road hazard exposure.

Tire Sales Goals (00:26:30) Setting targets for tire sales and road hazard coverage for a successful shop.

Training and Implementation (00:28:32) The process of implementing tire sales into the business.

Service Advisor's Role (00:30:14) The importance of service advisors in understanding and selling tires to grow the business.

Getting into the Tire Business (00:31:56) Initial steps and considerations for shop owners interested in entering the tire business.

Partnerships and Rebates (00:39:13) Exploring distribution partnerships, rebates, and the potential for profitability in the tire business.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

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By Carm Capriotto, AAP

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