The Visibility Podcast

This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business?  Or should you or have a second URL?  And if you have that second URL, can it be your name?  

There's a lot there.  And the answer might seem obvious to you, especially if you've been listening. Our URL is the start of our great SEO.  But we need to make sure the URL is connected properly to all the places so your SEO foundations are in place. 

In this episode, I'll share my rookie mistake when starting my second business and provide actionable tips to help you avoid the same error. We'll dive into:

- Ensuring NAP Consistency: Keeping your business name, address, and phone number uniform across all listings.
- Optimizing Your Business Description: Using relevant keywords naturally in your business description.
- Using Google My Business Tools: Utilizing features like the Q&A section, messaging, and booking buttons for enhanced engagement.

Join me as we explore these crucial steps to ensure your second business starts on the right foot, with an SEO-friendly foundation that connects seamlessly across all platforms. Tune in to learn how to make your URL work for you and set your new venture up for success!

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account and get some free money to boot! 

Our Sponsor Nutritionist Lisa Holtan

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we’re shifting gears to focus on creating a business and life you love.

In this special Independence Day episode, we’re thrilled to sit down with a guest who has mastered the art of intentional relationship-building to grow her business while enjoying the freedom of a twenty-hour work week. Discover how she strategically connects with connectors, forms powerful partnerships, and engages with potential clients in meaningful ways.

Learn how you can ditch the hustle mentality and embrace smarter, more effective business development strategies. Our guest shares her journey and practical tips on creating a balanced, fulfilling life that allows you to be who you love to be, all the time.

Episode Highlights:

The Power of Connections:  Understand the importance of cultivating intentional relationships with connectors, strategic partners, and potential clients.

Work Smarter, Not Harder: Discover how to streamline your business efforts to achieve a fulfilling, balanced work week.

Freedom to Be You:  Learn how to design a life that aligns with your passions and values without sacrificing business success.

Join us for an inspiring conversation that will transform the way you approach business development. This episode is a must-listen for all our VIPs looking to create a business they love while enjoying the freedom to live their best life.

Tune in and get ready to be inspired!

Hit play and let’s explore the power of relationships together, as we celebrate the spirit of freedom and independence!

Watch interview on Youtube

Website: https://theceocollective.com/
LinkedIn:https://www.linkedin.com/in/rachealcook/
Instagram: https://www.instagram.com/racheal.cook/
Facebook: https://www.facebook.com/racheal.cook
Tiktok: https://www.tiktok.com/@rachealcookmba

A bit about our guest:
As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account.

Health and Wellness Owner: Check out Healthy in the Valley

Welcome back to another power-packed episode of Brick and Mortar Visibility! This week, we’re diving into a hot topic that’s crucial for any dance studio with multiple locations or service areas. If you’ve ever wondered how to make your website stand out in local searches and attract more students from different areas, this episode is tailor-made for you!

Episode Highlights:

Create Location-Specific Pages: Discover how dedicated pages for each of your service areas can skyrocket your local SEO and enhance your Google Business Profile.

Optimize for Local Keywords: Learn the secrets of using local keywords to capture those “near me” searches and boost your dance studio’s visibility.

Schema Markup Mastery: Find out how schema markup can give you an edge in local searches by making your dance studio details crystal clear to search engines.

Customer Reviews: Uncover strategies to gather glowing reviews and display them effectively on your Google Business Profile and website, building trust and attracting more students.

The Consistency Factor: Ensure your NAP (Name, Address, Phone Number) details are spot-on across all platforms for maximum SEO impact.

Plus, we’re throwing in a bonus tip on creating high-quality, engaging content that keeps your visitors hooked and coming back for more!

Whether you’re a local dance studio newbie or a seasoned pro looking to refine your strategy, this episode is packed with actionable insights to help you dominate your local SEO game and optimize your Google Business Profile. Tune in, take notes, and get ready to watch your dance studio thrive!

Don’t forget to share this episode with fellow dance studio owners who serve multiple locations. Let’s spread the knowledge and help our brick-and-mortar community grow!

Hit that play button, and let's make your dance studio "The Only Option in Town!"

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account and get some free money to boot! 

Our Sponsor Nutritionist Lisa Holtan

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

In today's podcast, we're diving deep into a topic inspired by a recent strategy call that could be a game-changer for your business. If you have multiple locations or operate within the service industry, this episode is a must-listen. When potential customers are searching for your services online, they're often using the "near me" search term. This leads to an important question: do you need to have more than one Google Business Profile (GBP) to capture these local searches effectively?

The answer is a resounding yes! Having multiple GBP listings can significantly boost your visibility and attract more local customers. However, managing multiple profiles can seem daunting and time-consuming. But don't worry—I’ve got you covered.

In this episode, we'll explore the reasons why multiple GBPs are essential, how to efficiently manage them, and share some tips and tools to make the process seamless. Whether you're new to managing GBPs or looking to optimize your current strategy, this podcast will provide valuable insights and practical advice to help you stay ahead of the competition. Tune in and learn how to streamline your local SEO efforts and make your business more accessible to customers searching for services "near them."

This one is short and to the point.  But please share it with that business owner who has multiple service areas.  

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account and get some free money to boot! 

Our Sponsor Nutritionist Lisa Holtan

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

In today's episode, we're diving into the real-life challenges of running a business, beyond our usual SEO discussions. I'm pulling back the curtain on the everyday realities that come with turning your passion into a thriving business. Balancing work with being a partner and a parent is no easy feat—it's a lot more stress than most people can imagine.

That's why it's crucial to be prepared for life's inevitable surprises. 

Today, I'll share my own wake-up call from four years ago and how taking daily steps has led to the bittersweet success I enjoy today. Join me for an inspiring conversation about resilience, growth, and the power of persistence.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account. 

Our Sponsor Nutritionist Lisa Holtan

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

In our quest for SEO optimization, it's crucial to adhere to best practices. As a brick and mortar business owner, your time is precious, and simply writing a blog for the sake of it isn't an option. We need every blog post and website page to pull its weight and drive results for us. That's why today, I'm delving into four prevalent mistakes I've encountered while collaborating with clients, sharing insights and lessons learned along the way.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

That Girl Brie

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account. 

Our Sponsor Nutritionist Lisa Holtan

From May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna Sapir

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

In today's episode, we're diving deep into the concept of scaling a brick-and-mortar business. Many of us start as solopreneurs, fueled by passion and a desire to share our expertise with others. But as our businesses flourish, the question of scalability arises: How do we take our ventures to the next level?

During a recent consultation with one of my VIP clients, we explored this very question. Should they expand into a larger physical space, or pivot towards online courses to reach a wider audience or do we just sit tight for a bit.  

It's easy to get sucked into the hustle of grow, build, and scale.  But on must look at the logistics, the numbers, the stress level of what you can truly handle and how it affects those you love. 

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Visit Grace at Nadora Sky Permanent Jewelry

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account. 

Our Sponsor Nutritionist Lisa Holtan

From May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna Sapir

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

As business owners, our days are often consumed by endless to-do lists and competing priorities. But what if there's a way to ensure that what you're doing today keeps working for you tomorrow?

In a recent podcast featuring James Clear, author of 'Atomic Habits,' the conversation turned to the challenge of creating good habits amidst the chaos of entrepreneurship. It's a question that hits close to home for many of us: How do we establish routines when each day feels like a new battlefield?

James's insightful response prompted a moment of reflection for me. Despite the urgent tasks vying for attention, it reinforced the critical importance of leaning into SEO for business success.

If you're feeling overwhelmed by your to-do list, this episode is for you. Join me as we delve into strategies for prioritizing tasks and leveraging SEO to drive growth and clarity in your brick-and-mortar business. Tune in and leave with actionable insights to propel your business forward.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account. 

Our Sponsor Nutritionist Lisa Holtan

From May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna Sapir

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

Ever think your ladder is up against the wrong wall? Let's fix that.

As we're cruising through Q2, it's time to assess and optimize your brick and mortar business. Unlike the seasonal ebbs and flows of a studio business, quarters offer a clear window to fine-tune our operations. Today, I'm diving into my strategy for crafting a focused 12-week sprint. No more adding to the to-do list without purpose.

This episode is tailored for high achievers like you, the ones who drive this show forward. Let's get it done!

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account. 

Our Sponsor Nutritionist Lisa Holtan

From May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna Sapir

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to spending our hard-earned cash on marketing, we need to be savvy and ensure we're getting the best return on our investment. Let's dive in and uncover how to make those marketing dollars count!

Today, I've got a juicy story to share about a high-cost marketing opportunity that was pitched to me. Imagine this: a magazine feature promising lots of visibility and impressive distribution numbers. But here's the twist – there was no way to track its effectiveness! Join me as I reveal the thought process behind my decision and highlight the crucial role of SEO in ensuring measurable and impactful results. 

Tune in to discover why tracking your marketing efforts is essential and how you can make smarter, data-driven choices for your business.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!

Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account. 

Our Sponsor Nutritionist Lisa Holtan

From May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna Sapir

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.