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In this episode, the host converses with Shay Bacani, owner of Centure Financial and a financial strategist specializing in assisting women in business. Shay shares her journey into the financial industry, highlighting the influence of her father and her unexpected path to becoming a fractional CFO and financial strategist. They delve into common financial challenges faced by creative entrepreneurs and discuss strategies for managing money, avoiding pitfalls, scaling businesses, and building wealth. Shay provides insights on the importance of understanding the roles of bookkeepers, CPAs, and CFOs, and when to consider hiring each. She discusses the significant impact of mindset on financial decisions, offering advice on how to rewrite one's financial story for success. The conversation also touches on navigating business growth and strategies for adapting to economic changes, emphasizing the importance of strategic planning and adaptation. Shay encourages thinking big for scaling and provides a practical exercise for setting ambitious financial goals. The importance of having multiple income streams and understanding the differences between growth, scaling, and expansion in business is also discussed. Shay concludes by advising on how to approach business strategies considering the current economy and the value of building trust with consumers.

00:00 Welcoming Shay: A Conversation on Creative Entrepreneurship and Finance

01:06 Shay's Journey: From Corporate Accounting to Empowering Women in Business

06:53 Breaking Down Financial Roles: Bookkeeper, CPA, and CFO Explained

09:03 When to Hire Financial Professionals: A Roadmap for Entrepreneurs

15:35 Common Financial Mistakes and Insights for Growing Businesses

18:42 Investment Strategies and the Importance of Implementation

23:42 Overcoming Victim Mentality and Embracing Collaboration

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This episode of the Visionary Rising podcast offers in-depth insights and practical strategies for enhancing Instagram reach, engagement, and growth in 2024. Drawing from a detailed conversation with a representative from Instagram and Meta, the host shares valuable takeaways on optimizing Instagram practices, including the effective use of hashtags, post frequency, editing preferences, and leveraging trending audio for increased engagement. Key topics include the strategic use of 5-8 niche hashtags per post, the benefits of editing within Instagram to avoid third-party watermarks, the potential of trending audio to attract broader audiences, and the importance of posting 3-5 times a week. Additionally, the episode addresses common concerns around audience reach and the significance of engaging with your followers to foster a sense of community. It also explores the role of SEO and hashtags in discoverability and the potential of new platforms like Threads for community building. The host encourages an experimental approach to content creation and emphasizes the importance of focus on messaging over merely appeasing the algorithm.

00:00 Unlocking Instagram's Secrets for 2024: Insights from the Source

00:20 Deep Dive into Instagram Optimization: Strategies for Growth

02:14 Maximizing Engagement: The Power of Editing and Trending Audio

08:29 The Hashtag Strategy Revolution: Finding the Sweet Spot

15:14 Navigating Audience Reach and Content Pivoting

18:20 SEO on Instagram: Hashtags vs. Keywords

20:08 Expanding Beyond Instagram: The Role of Threads

25:38 Posting Frequency and Algorithm Insights: Finding Your Rhythm

26:53 The Big Aha Moment: Understanding Instagram's Algorithm

31:53 Final Thoughts and Tips for Instagram Success

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In this episode, the host welcomes Hunter, a successful entrepreneur in the beauty industry, to discuss the intricacies of building and leading a mission-driven team. Originally a hairstylist, Hunter's journey transitioned to education and entrepreneurship, emphasizing the importance of coupling passion with business savvy. He shares his initial foray into creating a digital course and launching a multifaceted education business that eventually scaled into a six-figure operation. Central to the discussion is the value of aligning team members with the company's core values, mission, and culture. Hunter highlights strategies such as involving the team in hiring decisions, conducting core value exercises, and ensuring that each team member is deeply connected to the business's impact on its community. He also reflects on hiring practices, emphasizing hiring slow and firing fast, and the importance of listening to one's gut feeling. The conversation culminates in the significance of creating space for innovation and the impact of leadership in fostering a cohesive, mission-driven team.

00:00 Welcome and Introduction

00:30 The Beauty Industry Journey: From Hairstylist to Educator

02:43 The Power of Purpose in Business and Overcoming Challenges

05:21 First Steps in Building a Team: Hiring and Learning

25:58 The Importance of Core Values and Culture in Team Building

33:55 Final Thoughts on Leadership and Hiring

35:29 Q&A: Hiring Mistakes and Advice

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This episode delves into the challenges of fluctuating engagement on social media platforms like Instagram, exploring how these changes have particularly impacted larger accounts. The discussion emphasizes the importance of not heavily depending on a single platform for business success due to potential outages or algorithm changes, highlighting the Instagram blackout of 2021 as a case study. The host also shares personal experiences and lessons learned from marketing beyond Instagram, advocating for a deeper understanding of marketing fundamentals and the significance of email marketing as a stable channel for connecting with the audience. The episode concludes with actionable insights for entrepreneurs to diversify their marketing efforts, stressing the value of foundational marketing knowledge to adapt and succeed in the ever-evolving digital landscape.

00:00 Introduction: The Importance of Engagement

00:39 The Unpredictability of Social Media Engagement

01:07 The Stress of Losing Engagement and Account Disabling

01:28 The Thought Experiment: What If Instagram Shuts Down?

03:00 The Instagram Outage of 2021: A Personal Experience

04:43 The Importance of Diversifying Your Marketing Strategy

05:59 The Power of Email Marketing

07:38 The Power of Email Lists and Direct Communication

08:04 Understanding the Fundamentals of Marketing

10:34 The Constant Evolution of Social Media Platforms

11:16 The Importance of Building a Brand Beyond Social Media

12:53 The Power of Authenticity and Unique Branding

13:18 The Risks of Relying Solely on Referrals

13:50 The Importance of Foundational Marketing Knowledge

21:39 The Importance of Marketing Fundamentals in Business Evolution

23:18 The Importance of Understanding Your Ideal Client

24:14 The Power of Email Marketing Revisited

26:47 The Power of Content Marketing

28:20 The Importance of Marketing in the Face of Change

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In this podcast episode, Jodie hosts Ellen Yin, the founder of the 'Cubicle to CEO' podcast and a serial entrepreneur with a flair for transforming her business through constant evolution and innovative brand partnerships. Ellen shares her entrepreneurial journey from starting a social media marketing agency to developing a top-rated business podcast and eventually venturing into angel investing and creating her latest venture, the C Suite membership platform. Ellen emphasizes the importance of embracing change, leveraging brand partnerships in creative ways beyond traditional sponsorship, and investing in relationships and networking for business growth. Through her angel investing endeavors, Ellen explores her multi-passionate interests by getting involved in startups across different industries. She also discusses the significance of getting outside one’s niche to gain fresh perspectives and accelerate business success.

00:00 Introduction and Welcome

01:00 The Journey of Cubicle to CEO

01:28 The Evolution of Cubicle to CEO

03:31 The Birth of the Podcast

04:58 The Challenges and Triumphs of Transitioning

05:48 The Power of Branding and Partnerships

06:05 The Decision to Become a Media Company

08:35 The Importance of Satisfaction in Business

09:45 The Role of Relationships in Business Growth

10:39 Exploring the Multi-Passionate Side through Angel Investing

11:39 The Power of Brand Partnerships

14:02 The Launch of a Unique Membership Experience

31:37 The Importance of Relationships in Angel Investing

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This episode provides advice on improving marketing conversion problems, a common issue in many online businesses. The speaker guides listeners through the process of identifying and addressing the root cause of conversion failure, and guides them on how to diagnose problems in their marketing funnels. The host emphasizes the essence of messaging and traffic in making marketing decisions. The podcast also identifies common mistakes made by entrepreneurs, particularly adding extra features rather than improving the messaging. The importance of focusing on the benefits and desires of the intended client rather than the features of the product or service is emphasized. Finally, the host highlights the importance of maintaining a consistent brand voice throughout your marketing processes, providing concrete examples and solutions.

00:00 Introduction to the Podcast

00:04 The Common Problem: Marketing Not Converting

01:55 Understanding Marketing Funnels

02:10 Case Study: Tweaking the Funnel for Better Results

03:01 The Importance of Clear Pathways in Marketing

05:28 Diagnosing Problems in Your Marketing

06:59 The Role of Messaging and Traffic in Marketing

14:59 The Importance of Consistency in Brand Messaging

17:52 Common Mistakes in Marketing and How to Avoid Them

23:24 The Power of Focusing on Benefits Over Features

29:08 Conclusion and Final Thoughts

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The podcast discusses the effectiveness of using chatbot automation for Instagram marketing strategies. The host explains how influencers and business owners are using chatbots to automate Call-To-Actions (CTAs) on Instagram to build engagement and move audiences to other owned platforms. The podcast dives into the concept of a 'visibility ecosystem', which leverages visibility opportunities to deepen relationships with audience and establish authority. Benefits of using chatbots include removing friction in the customer journey and improving engagement. The host emphasizes the importance of meaningful interactions, over mere likes or comments, to grow a business and attract clients. Some applications of chatbot automation highlighted include promoting content like podcasts, blogs, webinars, application forms, and low ticket offers. The conversation also focuses on 'quiz funnels' within chatbot automation as a powerful type of lead generation strategy and provides concrete examples of its application. The host further assures listeners about customer satisfaction with chatbot experiences, and stresses on the tool's potential to improve community experience.

00:00 Introduction to the Podcast

00:03 Understanding Chatbot Automation

01:55 The Power of Visibility Ecosystem

02:38 The Role of Social Media in Business Growth

03:28 The Benefits of Chatbot Automation

06:05 Exploring the ManyChat Tool

07:32 The Impact of Chatbot Automation on Instagram

08:28 The Importance of Connection in Automation

10:49 The Anatomy of a ManyChat Quiz Funnel

18:25 The Power of Segmentation in Email Marketing

29:15 Conclusion and Final Thoughts

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Connect with Michelle

Marketing is changing FAST and in 2024, things are gonna keep changing. Don’t worry though, we’ve got you covered when it comes to how to show up online effectively and in a way that grows your business and your brand.

In this episode, the Visionary Rising podcast invites Michelle Knight for an in-depth conversation about digital brand storytelling. Michelle shares her experience journeying from a corporate background to becoming a visionary entrepreneur, building her company, BrandMerry. The concept of painting a picture using micro-stories to convey personal, product-related, or ideal customer stories is emphasized to create digital presence and authenticity. An important advice from Michelle is for entrepreneurs to always act out of alignment; to not compromise their values, but rather adapt to marketing trends and decisions that resonate with them, thereby contributing to a life of freedom. Michelle believes every marketing strategy works, and it is up to the entrepreneur to decide what works best for them.

• Storytelling in digital branding
• Michelle's journey to entrepreneurship
• Authenticity in branding
• The shift in marketing trends
• The role of storytelling in sales
• Yay or nay: faceless marketing
• How to tell micro stories
• The four C's of content storytelling
• Conflict and storytelling
• Creating tension in product stories
• Personal stories and the power of conflict
• The role of tension in storytelling
• Highlighting the problem your product solves
• Sharing ideal customer stories
• Building authority through storytelling
• The importance of conversions in storytelling
• Building trust and authority in your brand
• The power of testimonials and case studies
• The role of nonverbal communication in storytelling
• The importance of brand affinity
• Acting out of alignment in business

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Visionaries see things differently when it comes to entrepreneurship and marketing. Whether you are an online course creator, educator in the beauty industry, creative entrepreneur, photographer, brand or web designer or whatever else your creative business looks like… I want to show you how to get more eyes on your business through intentional marketing efforts.

This episode explores five advanced strategies for enhancing the visibility of your business as a creative entrepreneur in the digital space. Topics include the importance of creating strong hooks across various content types, creating evergreen and long-form content, utilizing social SEO on Instagram, incorporating DM automation, and strategic collaborations. The podcast emphasizes the value of each strategy in getting more attention online, connecting with target clients, and ultimately supporting business growth.

What visibility means and why it’s important for your business

• The power of hooks in marketing
• Crafting effective hooks so your audience on social media and beyond consumes more of your content
• Why bland hooks don’t work anymore and how to make-over your content to be more specific
• Evergreen and long-form content and why both are important to grow your business
• How social media platforms are pushing SEO and how to leverage that
• Using Manychat DM automation to increase your engagement
• Strategic collaborations with people in your niche and how to leverage this practice to be beneficial for both of you and to grow your audience

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In the inaugural episode of the Visionary Rising podcast, host JodIe Brown takes listeners on a journey, detailing her transition from a hairstylist to a successful online business owner over the span of four years. 

She shares how intentional marketing, investment in self-education, mentorship, and the creation of valuable digital content played significant roles in her rapid business growth. She discusses her personal hardships, especially her struggle with infertility, which led to the deepening of her entrepreneurial mindset. 

To inspire others, she provides intriguing insights into her early days in entrepreneurship, her significant career decisions, and her strategies leading up to the successful launch of her first podcast, Hairstylist Rising and why she started The Visionary Rising.

• My journey as a visionary entrepreneur
• The importance of soft skills in entrepreneurship
• The impact of my work and the birth of align creative co
• Transitioning from a service provider to a digital educator
• The story of my transition into the marketing space
• The challenges and triumphs of building a clientele
• Building a location independent business
• The power of intentional marketing
• The decision to start my own business
• The impact of personal challenges on my entrepreneurial journey
• The role of mentorship and education in my success
• The launch of my first podcast and its impact
• Creating valuable content and collaboration

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