The Well Kept Podcast

Dr. Penelope Pauley, a pediatric endocrinologist, discusses her cash-based practice and the importance of holistic care. She focuses on treating hormonal imbalances in children, such as growth hormone problems and early puberty. Dr. Pauley emphasizes the impact of endocrine disruptors, such as certain chemicals found in food, personal care products, and the environment. She provides practical tips for reducing exposure to these disruptors, including avoiding plastic containers, using organic produce, and choosing products without sulfates, phthalates, and parabens. Dr. Pauley encourages aspiring practice owners to embrace imperfection and take risks.

Instagram: https://www.instagram.com/the_endocrineco/

Website: https://theendocrineco.com/

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Stephanie and Erica, sisters and physician assistants, share their journey in the clinical entrepreneurial world. They discuss their background in emergency medicine and dermatology, as well as their transition into aesthetics and cosmetic medicine. They also talk about their experience starting a diaper cream company called Bunzee and their journey in opening their own medical spa called Niks Medical Spa. They emphasize the importance of collaboration over competition, knowing your value, and staying focused on your patients and their outcomes.

Instagram: @niks_medical_spa

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Dr. Steven Ferrara, a family nurse practitioner and Associate Dean of Artificial Intelligence at Columbia University School of Nursing, discusses his background and involvement in healthcare innovation. He highlights the launch of an aesthetics curriculum at Columbia and the need for standardization and certification in the field. Dr. Ferrara also explores the role of AI in healthcare, including its potential to alleviate administrative tasks and improve patient care through ambient listening and data analysis. He emphasizes the importance of teaching students how to best utilize AI and the ongoing research in this area. In this conversation, Dr. Stephen Ferrara and Carmen discuss the potential of AI in healthcare and the role of nurse practitioners in the evolving healthcare landscape. They touch on topics such as the benefits of AI in reducing administrative burden, improving patient care, and enhancing communication between healthcare systems. They also discuss the importance of full practice authority for nurse practitioners and the need for legislative support. Dr. Ferrara emphasizes the importance of innovation and trial of new care models in healthcare.

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Dr. Shieva Ghofrany, a board-certified OBGYN, discusses her career journey and the challenges of being a clinician. She shares her experience of burnout and the desire for a healthier lifestyle, which led her to explore non-clinical career options. Dr. Ghofrany talks about the lack of knowledge and anxiety surrounding women's health and the need for education and empowerment. She explains how her own health struggles, including an ovarian cancer diagnosis, inspired her to create Tribe Called V, a platform that provides women with accurate and calming health information. However, she also discusses the challenges of marketing and monetizing the platform. The conversation explores the challenges of providing comprehensive healthcare to women and the need for a separate aspect of healthcare focused on wellness. The guests discuss the limitations of the current healthcare system, the lack of time for doctors to educate patients on preventive care, and the role of insurance companies in curtailing patient-doctor interactions. They emphasize the importance of finding passion in one's career and being willing to iterate and change. They also discuss the financial considerations and sacrifices that come with being an entrepreneur in the healthcare field.

Instagram: @drshievag

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Amelia and Catherine from Bloom Women's Health discuss their passion-driven business and the need for personalized women's health care. They share their own experiences with dismissive care and the limitations of conventional medicine. The practice aims to bridge the gap between conventional and functional medicine, providing longer appointment times, personalized relationships, and a focus on root cause analysis. They specialize in hormone therapy and target a younger patient population, addressing concerns such as fatigue, slow metabolism, low libido, and hormone imbalances. The rewards of their purpose-driven business include making a difference in patients' lives and being able to practice the type of medicine they believe in. Bloom Women's Health focuses on providing accessible and comprehensive healthcare to women of all ages. They prioritize early detection and prevention through advanced lab work and personalized treatment plans. Their model aims to decrease healthcare costs by keeping patients healthy and treating them proactively. The founders emphasize the importance of building a strong brand and community, as well as finding the right business partner. They also highlight the need to celebrate small wins and have fun along the entrepreneurial journey. The ultimate goal is to scale the business and make women's health more accessible in every community.

Instagram: https://www.instagram.com/bloom.wh

Website: https://www.bloomwh.com/

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Radhika Patel, owner of Sach Aesthetics and cosmetic dermatology nurse practitioner, shares her journey in the aesthetics industry and her approach to ethical and transparent practice. She emphasizes the importance of patient care and taking a holistic approach to aesthetics. Radhika discusses the challenges of being a solo injector and the potential impact of venture capital and private equity in the industry. She also talks about the future of regenerative aesthetics and the importance of authenticity in building a practice. Radhika addresses the concept of aging gracefully and the balance between enhancing beauty and maintaining a natural appearance. She also discusses the expansion of aesthetics beyond the face and the various treatments available for the body.

Instagram: @sach.aesthetics

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In this conversation, Carmen interviews Kristina Thissen, a board-certified physician assistant specializing in aesthetic medicine. They discuss Kristina's experience in the industry, the importance of investing in education and training for staff, and the shift towards natural and regenerative treatments in aesthetic medicine. They also touch on the business side of running a practice, including the need to be an expert in the services offered and to carefully vet new technologies and products. Kristina shares her best business tip for practice owners and provides information on her training courses and services.

Instagram: @injections_by_kristina

Kristina's Under-eye Rejuvination Course

Website: https://www.remedywellnessclinic.com/

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In this conversation, Carmen Stansberry and Jackie Giannelli discuss the evolving landscape of menopause awareness and care. They emphasize the importance of education, the interconnectedness of health systems, and the need for a holistic approach to menopause treatment. The conversation also touches on the challenges posed by social media, the role of evidence in treatment, and the empowerment of women through informed choices. They share personal experiences and insights on how clinicians can navigate this complex field effectively.

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Justin Marti, an attorney specializing in med spas and medical aesthetics, discusses the legal aspects of practice ownership and starting a med spa. He explains the role of a management services organization (MSO) and how it can help support and grow a practice. He also discusses the concept of corporate practice of medicine (CPOM) and how an MSO can work around it. Marti emphasizes the importance of compliance in areas such as medical direction, good faith exams, scope of practice, and consent forms. He also touches on compensation structures and the use of affiliate links.

Instagram: @_martilawgroup

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In this conversation, Jackie Giannelli interviews Laura Demuth, nurse practitioner and the Senior Vice President of Patient Care and Head of Medical at Curology, a digital health platform. They discuss the role of nurse practitioners in the digital health space and the challenges and opportunities it presents. They also talk about the evolution of Curology and its focus on telehealth dermatology. Laura shares her journey from in-person clinical medicine to the operational side of digital health and offers advice for nurses and nurse practitioners interested in pursuing a career in the field.

• Connect with Laura on LinkedIn

Laura's companies:

• Curology

Amethyst Licensing: http://growwithamethyst.com

Finance/Business:

• Preston Alexander’s course The Healthcare Breakdown

Communities:

• In Women's Health

• Mighty as a Mother podcast

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