I release bonus episodes that serve a niche part of my audience so if today's content (deep dives into wellness, supplements, and industry behind-the-scenes) isn't really your thing - no worries - you can always check out the other episode(s) that dropped this week, or join me back here next week for conversations you don't want to miss!

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On this bonus episode, I’m joined by Gary Binkow - an Emmy Award–winning producer turned wellness truth-teller and founder of The Swell Score, a science-backed marketplace created to cut through supplement scams, toxic beauty products, and influencer misinformation. After a serious personal health scare and years working in Hollywood and digital media - including helping build the brand of longevity expert Dr. Valter Longo - Gary shifted his focus to exposing what’s broken in the wellness industry and restoring trust through radical transparency. We dive into dangerous supplement myths, environmental toxins, influencer marketing, gut health, AI in healthcare, and how consumers can protect themselves in today’s Wild West of wellness. Gary’s work has been featured in Business Insider and beyond.

Links Discussed in This Episode |

• Connect with Gary:
• The Swell Score
• LinkedIn
• Instagram

About Gary |

Gary Binkow is the owner and operator of Root 2 Rise Farms in Santa Barbara, where he's transforming an organic avocado and coffee farm through regenerative agriculture. A former Academy Award-nominated and Emmy-winning producer, Gary left a decades-long career in film and digital media—where he produced over 50 films and helped build one of the world’s largest digital agencies—to pursue a mission in holistic health and sustainable farming. He also led global digital marketing for Dr. Valter Longo, helping turn a fasting-focused health brand into a billion-dollar business. Now deeply immersed in the wellness space, Gary speaks candidly about the challenges of healthcare, the pitfalls of popular health scans, the importance of gut health, and the need for land stewardship. His latest venture: building a global wellness media company to shake up the podcasting world.

Episode Sponsors |

The Minimalist Moms Podcast would not be possible without the support of weekly sponsors. Choosing brands that I believe in is important to me. I only want to recommend brands that I believe may help you in your daily life. As always, never feel pressured into buying anything. Remember: if you don't need it, it's not a good deal!

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Questions |

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• Checkout the podcast storefront for recommendations from Diane.

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