What exactly does it mean to find your WHY as a salon or spa owner? Why is finding your WHY so crucial? In this episode, Scott and Sarah share insight into the importance of using your WHY to connect with your audience in an authentic way as well as how to nail down your WHY in a way that's easy to communicate.  Scott and Sarah also answer their own WHY factor questions about their businesses to inspire you with some examples! Want to share your own WHY factor?! We want to see and share it! Make sure to tag us @salon.s.o.s on Instagram and/or TikTok and use the hashtag #theWHYfactor

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