“Everyone needs somewhere to live and somewhere to eat,” were the wise words from a father that helped steer an agency principal into her career of choice. On this episode of The WIRE, hear from Bev Barendse, the new director of Coast Realty’s Terrigal office, who discusses how real estate, as an elemental need, has guided the way she’s building a business. The agency head shares her strategy in asking her team to prioritise authenticity, transparency and empathy in their dealings with clients and why she asks them not to measure their success in terms of houses, but rather in terms of relationships built. In this episode, you will hear:

 

• Bev’s secret to expanding her business, and how a “tribe” of girlfriends who are also business owners have played an important role in creating valuable word of mouth

 

• Why you have to give to get 

 

• The many different ways you can earn trust not just among clients but also in your community

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