Alexandra Gonsalves emphasises the important work done by business development managers to Grace Ormsby and Sadhana Smiles.

The director of growth at Local Property and the BDM of the year – property management at the Women in Real Estate Awards 2020 has shared her ethos when it comes to garnering new business – and why it requires a different approach to traditional sales strategies. Alex also shares the reasoning behind her decision to give staff the title of "investor consultant" rather than BDM. In this episode, you will hear:

• Why Alexandra takes a "family" approach to attract clients

• How BDMs can be empowered to improve the profession's image

• What commission structures can be employed for BDMs – and how to choose

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