The Innovator of the Year – Individual at the REB Awards 2022 opens up about all things reputation, technology, and academia.

"RiTA's mum" and the co-founder of AiRE Sarah Bell joins Grace Ormsby and Sadhana Smiles to unpack the "Pandora's box" that is trust in the real estate profession, discussing the chasm between agent actions and their public image.

The trio also tackle the topic of technology – Sarah reveals her stance on tech sustainability before lending her ideas around how the "human revolution" can impact the industry.

In this episode, you will hear:

• Why being a "trusted adviser" isn't the be-all and end-all
• What considerations should drive technological uptake in business
• How real estate will lead the sustainability agenda

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