What is up, team. Robert here.

We just wrapped up Episode 42 of The Work Podcast with Greg, and we got straight into the weeds on mindset, the reality of commitment, and the big moves we’re making for 2026.

If you’re looking for the breakdown, here is what we covered:

We are already weeks into 2026, and for a lot of people, the resolutions are already dead in the water. We talked about why that happens—people set these rigid, fragile goals without the "switch flip" mentality to back them up. For me, it’s about unwavering commitment. I’m doing "Meat and Bricks" for World Carnivore Month, and I’m already down 5 pounds because I removed the decision fatigue. I flipped the switch, and the noise is gone.

I addressed the negativity we saw online recently. I pulled a PR on deadlift, and instead of respect, I got comments about how I "could have pulled more if I ate carbs". It’s the classic "crabs in a bucket" mentality. You could be the leanest person alive or harvest cacao in Brazil by hand, and someone would still complain about the handle of your machete. I don't have time for that. My time is for my family, my business, and the people who actually matter.

We are full steam ahead for the competition on September 19th.

• Logistics: The venue, judges, polygraph, and tanning are locked and loaded.

• Experience: We are aiming for a swag bag worth $200–$300, blowing the standard "t-shirt and a protein bar" out of the water.

• Registration: It is open now. Don't be that competitor who waits until they "feel ready" to sign up. Commit now, put the date on the calendar, and let that fear of failure drive your prep.

We took a minute to look back at 2016. That was the year I launched Keto Savage, back when Crystal and I were grinding in Washington and eventually living in a warehouse. Seeing where we are now—10 years later, with two kids and a business that supports our "family" here at the compound—puts everything into perspective.

Last week was about the competition; this week is all about apparel. We are deep in inventory counts and prepping for a massive relaunch of the apparel line. We’re compartmentalizing the chaos to get it done right.

Time to shut out the noise and get back to work. 

Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagram

https://www.instagram.com/ketogreg80/

Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2

Get Keto Brick: https://www.ketobrick.com/

Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ