What if AI isn’t destroying creativity—but forcing us to become braver together?
In this episode, I’m joined by Chris Deaver and Ian Clawson to explore the seismic shift happening in the creative world. We talk about why fear isn’t a strategy, and how the future belongs to those who embrace co-creation and work “brave together.” AI is exposing surface-level work, pushing us toward deeper human creativity, better taste, and more meaningful storytelling. We also discuss the rise of fluid, fractional careers, and why adaptability and trust are now essential skills for creatives navigating constant change.
Key Takeaways- Lean into co-creation and get “brave together.” The lone creative genius model is dead, so your strength now comes from collaboration with other humans and AI to amplify collective strengths and navigate uncertainty.
- Shift from task execution to deep skills and context-building. In a world drowning in content, your value is in interpretation, discernment, and creating meaning that AI cannot generate.
- Adapt to a fluid, fractional creative career. The stable single-job path is disappearing, so design a career across multiple projects that leverages your diverse skills and adaptability.
Episode Highlights- Chris and Ian share their mission to support creatives and leaders in a changing world
- A simple strategy to overcome fear and embrace the future as a creative
- How the Brave Together framework helps co-create bold, meaningful work
- Ethical dilemmas and surprising truths creatives face when using AI
- How to use new tools without losing your voice as a storyteller
- What does transparency really look like in the creative process?
- Bridging the gap between creatives and the creators
- Why storytelling will outlast every trend—and how to keep yours timeless
- Empathy’s quiet power in creativity—and why AI needs it to serve humanity
Recommended Next EpisodeA 16-Year Showrunner On Why Your "Strategic" Move Is The Wrong One | with Matt Nix
Useful ResourcesVibe Coding
Studio Ghibli
Dunning–Kruger Effect
The Creative Act: A Way of Being
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Guest BioIan Clawson helps leaders build cultures people love as a co-founder of BraveCore. He is co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation (McGraw-Hill) and is co-host of the Lead with a Question podcast. An advisor to startups and accelerator programs, he has contributed to culture shaping and organizational growth through leadership coaching. A regular contributor to Fast Company, his work has also been featured in The Wall Street Journal, Forbes, INC, The Next Big Idea Club, USA Today, The NY Post, Big Think, Influencive & Disrupt Magazine. Ian is also co-founder of StoryCircle, a development studio focused on cocreation, world building & original storytelling acting as a lead writer and story architect. He has a past life in the field of sales and marketing with a copywriter skillset and a passion for connecting products to consumers. Ian earned a degree at BYU-Hawaii in International Cultural Studies where he developed a high interest in World Philosophy and Communication Theory.
Chris Deaver is cofounder of BraveCore, a leadership consultancy that helps leaders be more creative and creatives be better leaders. He’s influenced Fortune 500s from the inside, including Apple and Disney, creating breakthrough content like Different Together and Collaboration by Design, and inspiring teams shaping iProducts and Star Wars experiences. His clients also include other Fortune 500 companies, such as Amazon, Google, Microsoft, Coca-Cola, LinkedIn, Nike, and Lockheed Martin. He is the co-author of Brave Together: Lead By Design, Spark Creativity, and Shape the Future with the Power of Co-Creation that was published in December of 2023.
Chris and Ian’s Book | Website | Newsletter
Show CreditsEdited by: Curtis Fritsch
Produced by: Debby Germino
Published by: Vim Pangantihon
Music by: Thomas Cepeda
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