Texas roofing is the Wild West—no licensing, nonstop storm chaos, and a whole lot of companies flexing revenue while quietly bleeding cash. And I’ll say it again: if you’re doing $100M and it costs you $100M, I’m not impressed. 

In this episode, I sit down with Heather Hitchcock—founder and CEO of Royal Roofing in Houston—to talk about what it really takes to build a roofing company in one of the hardest markets in the country. We get into her social media strategy that generated leads with $0 ad spend, the brutal leadership lessons she learned the hard way, and why most contractors get stuck at $1–2M forever. 

HIGHLIGHTS YOU DON’T WANT TO MISS:

Here’s the reality: if you’re flexing revenue but not stacking profit, you’re not building a business—you’re building stress. Heather nailed it: great companies are built when leaders stop reacting. So stop chasing storms and start building systems… because if you don’t tighten the screws, your business will leak. And if you want more real-world breakdowns like this, stay locked in—next episode gets even more tactical.

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Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN:

🎟️ Get your ticket here:

🔥 Take the next step:

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Build It to Sell it: with Lance Bachmann

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

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If you’re ready to stop guessing and start building a real asset, this is your room.

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