Steven Rofrano grew up in New Jersey in an Italian-American family that instilled a deep respect for food quality and old-world traditions. Steven struggled with chronic health issues growing up, until he discovered that eliminating seed oils and processed foods made him feel truly healthy for the first time.

Fueled by years of obsessive research, Steven became convinced that classic American foods can be both healthy and delicious—if made without toxic ingredients. Determined to prove this, he quit his big tech software job in 2022 to launch Ancient Crunch, starting with MASA Chips, the first nixtamalized tortilla chips cooked in grass-fed beef tallow. Next came Vandy Crisps, tallow-cooked potato chips that restore the 'Great American Snack' to its original seed oil-free glory.

Today, Steven remains on a mission to rebuild America's pantry with real, nourishing ingredients—and, of course, to spread a little anti-seed oil "propaganda" along the way.

Website: https://ancientcrunch.com/

Timestamps: 00:00 Trailer 00:33 Introduction 03:28 Tallow as the best frying fat 08:38 Fixing manufacturing and health systems 11:36 Cattle, land, and tallow production 14:58 Grazing and land restoration 17:38 Saturated vs. vegetable oil turnover 21:17 Animal fat vs. seed oils 25:42 Pesticide use on corn 29:02 Wagyu quality factors 29:54 Grass-fed farming challenges 35:20 Automated production quality 38:26 Making classic snacks healthy 40:10 Fried food & caloric intake

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