How does an old video game get reborn as a modern entertainment behemoth? Just ask the producers behind Sonic the Hedgehog, Tomb Raider, and more. Their names are Dmitri M. Johnson and Mike Goldberg, co-founders of Story Kitchen, a media company that specializes in adapting classic video games and other unconventional IP for TV and film. Upcoming projects include adaptations for Toys R' Us, Teddy Ruxpin, Toe Jam & Earl, and more. On this episode, they share what makes a character worth reviving — and how to do it right.

Learn more about your ad choices. Visit megaphone.fm/adchoices