Think Bigger Real Estate

Getting Results from Instagram is what every real estate agent wants. Yet, all too often, agents waste lots of time and get lackluster results. In this episode Shelby offers principles, strategies and tactics to help you get results. 

Here are some of the gems that she shared:

1.     People are on Instagram; therefore, you need to be there as well. 

2.     Real estate is a relationship business. Therefore, Instagram must be about building relationships. If your strategies and tactics are not building relationships and getting you appointments, then you are not doing it right. 

3.     You must be intentional. Having a business plan and knowing how Instagram plays into that will guide your actions. 

4.     At minimum you need an Instagram Business page, not a personal page. What’s even preferred above the business account is the Instagram Creator Suite, which gives you more analytics and tools. 

5.     More important than what you can learn about Instagram algorithms is what you can learn about your clients and target audience.

6.     The best way to get engagement is to engage with those that you follow. Be engaging and get engagement. 

7.     When it comes to Reels, use it if it fits within your overall business plan and strategy but don’t let it throw you off your plan. 

8.     If you feel overwhelmed, don’t be. There’s no requirement of how often you should be posting on your feed. Weekly works just fine. Prioritizing engaging with others and creating Stories that invite engagement matters more. 

Many more nuggets were offered up in this episode. Above all, I would encourage you to follow Shelby on IG, @marketingforrealtors. 

Additional Resources:
 
Follow me on:

Instagram: @marketingforrealtors

Facebook: https://www.facebook.com/Shelby13

LinkedIn: https://www.linkedin.com/in/shelbylehman/

 Three Keys to Massive Transformation with Anthony Lolli. Whether it was building the largest rental focused real estate brokerage franchise in the country, Rapid Realty, whether it was building a fanatical-family culture in which over 100 of his agents tattooed the Rapid Realty logo on their body, or whether it was his recent accomplishment of a total body transformation of losing 125 lbs in 9 months, (as featured in the Amazon Prime Documentary Fat Lolli to Six Pack Lolli) Anthony Lolli knows a thing or two about massive transformations. In this episode, he outlines the three things that everyone must do to experience one themselves in any area of their lives.

Anthony’s three keys are: 

1. Have a purpose for the transformation that is bigger than yourself. 
2. Have a clear vision about where you’re headed.
3. Change your associations so that they support where you’re headed. 

As you tune into this short and powerful episode, you’ll hear more details of Anthony’s impressive, massive transformations, both in his real estate business as well as with his health. 

I also cannot encourage you enough to go to Amazon Prime Video and search out Anthony’s video documentary: Fat Lolli to Six Pack Lolli. His incredible journey will deeply inspire you in your own massive transformations. 

Additional Resources: 

Follow me on:

Instagram: @anthonylolli

Facebook: https://www.facebook.com/anthonylolli

LinkedIn: https://www.linkedin.com/in/anthonylolli/

Website: https://rbtshow.com/?fbclid=IwAR2O13QcDoaCoCFBlq4AYox77yWI9CDgk7M6EpNALYs68Rw_OHpJ6ps79YA

Amazon video: https://www.amazon.com/Lolli-Pack-Ultimate-Transformation-Story/dp/B08C4QMNVK/ref=sr_1_1?dchild=1&keywords=FAT+LOLLI&qid=1600215432&sr=8-1

As a loyal listener to the Think Bigger Real Estate Show you spend countless resources to grow yourself and your company. You are all about growth because you know that is what you are designed to do and it is what gives you fulfillment. 

Just like cancer is often a silent and sneaky cancer that kills our body, gossip is that to our growth and the growth of our company. In this episode, Amir and I discuss highlights from his book including:

• How deadly gossip is to our personal growth and to the growth of our company
• Why we do it anyway
• Why we often don’t recognize that we are doing it.
• What to do about it. 

Some additional highlights from our conversation include:

• Gossip is actually a form of communication.
• When we gossip, we build a cocoon around ourselves in which we talk about others without giving them the opportunity to participate.
• Gossiping is cowardly. Rather than confront the person with whom we have an issue, we find it gratifying and easier to talk about them to someone else. 
• Those with whom we gossip become infected with our unfair and one-sided perspective of others.
• If we are interested in growth and progress, then we will root out gossip in our lives and in our organizations. 

I can’t recommend Amir’s book enough. I would encourage you to go find it, read it, and share it within your organization. 

Additional Resources:

Follow me on:

Facebook: https://www.facebook.com/amir.fathizadeh

LinkedIn: https://www.linkedin.com/in/amir-fathizadeh/

Amazon for the book: The Road to Ruin by Amir Fathizadeh

Thinking Bigger with Real Estate Investor Mike Nuss. Ten short years ago, Mike Nuss was filing for bankruptcy. Fast forward today and he has a business run by great people and a $20M real estate portfolio. Tune in to hear step-by-step, what he did to turn around his thinking, his credit, his business, his portfolio, his network and his health.

How did he do it? 

He started by starting. That is the most important thing. Regardless of where you’re at, you’re only sunk if you stop moving. Mike refused to stop moving. He got tenacious, he got creative, and he got committed to building back far beyond what he lost. 

Mike talked about three core values that act as a foundation for what he’s built:
Listen

1. Educate
2. Give

Mike also talked about the power of:

• Vulnerable leadership
• The value of wide perspective
• The value of an infinite mindset
• The power of investing in yourself and in the ability to gain access to people that are more successful than you

Mike’s story and the wisdom that he shares has the ability to help you accelerate your journey from where you are to where you want to be.  

Additional Resources:

Follow me on:

Instagram: @rarebirdmike
Facebook: https://www.facebook.com/mike.nuss.3
LinkedIn: https://www.linkedin.com/in/mike-nuss-03098b8/
Facebook Group: https://www.facebook.com/pdxinvestorlab

Great leadership is needed, not only in the workplace but also in the home. This episode with Dan Foster, VP of Sales and Executive Coach of Building Champions, gives us insight as to why some organizations attract and retain great talent, while others struggle. 

Dan shared that his favorite part about being a father is observing and helping his children to figure out their own paths, talents, and voice. 

We then went into the four conversations that a great coaching leader must have:

1. Care for and connect with the individual- when our people genuinely feel that we care for them outside of what we do for a living, our life is enhanced and so is theirs. Those that we lead like us and trust us and want to give us their all. 
2. Vision- when those that we lead understand our vision for the company and for them, and we understand their vision for themselves, a powerful connection is made. 
3. Execution- those that we lead need to feel that our job as a leader is to remove obstacles that are keeping them from reaching their potential. 
4. Productivity- as we help our people to be productive in the workplace, we help them to produce at higher levels and feel the satisfaction of success. 

To gain access to a pdf that walks you through the content, go here: https://www.facebook.com/groups/thinkbiggerrealestate/ 

As a gift to those that tuned in, Dan offered a 20% discount to their course that teaches you how to have these four conversations called: Becoming a Coaching Leader. That link is here: https://bacl-course.mykajabi.com, 20% Off Coupon: BC20OFF.

How Dan continues to Think Bigger: Dan shared that the way that he continues to be a big thinker and expand his own possibilities is through humility. When we get our pride and our ego out of the way, thinking that we already have it figured out, we open ourselves to learning, growth and expanded possibilities. 

Additional Resources:
Follow me on:
Instagram: @coachDanFoster
Facebook: https://www.facebook.com/CoachDanFoster
LinkedIn: https://www.linkedin.com/in/coachdanfoster/
Facebook Group: https://www.facebook.com/buildingchampions

The thoughts that you think are directly connected to the results you get. Period. Knowing this, it becomes extremely important to be very intentional about what impacts our thinking. 

In this episode, 27-year veteran Nathan Jones shares his stories of his father telling him that he shouldn’t be a real estate agent and so many more after him. Early in his career another person close to him called him the Scam-Man. He has overcome the fact that as a result of the color of his skin, some people will not let him in their home. He has also overcome the often insidious and subtle voice that in our head that can plague all of us that says that we can’t reach our biggest goals. 

He has learned, and we discuss here, how overcoming naysayers is an essential component to achieving your biggest goals. Those around you will say things that will hold you back. When they do this, it is actually a reflection on them, not you. Listen to their input accordingly. They say this for one of two reasons:

1. They love you and want to protect you from getting hurt. 
2. They are jealous and don’t want your successes to make them look less successful. 

Throughout his career, one-by-one, he has overcome naysayers and is now able to do that more quickly and effectively than ever before. Listen in to hear the many take-aways that will undoubtedly help you to avoid those that shrink your thinking and move towards those that grow your thinking. 

Additional Resources: 

Follow me on:
Instagram: nathan_jones_realtor
Facebook: https://www.facebook.com/homejones
LinkedIn: https://www.linkedin.com/in/nathanjonesgroup/

Dealing with overwhelm is something that real estate agents must get good at. There’s no shortage of pressure from both your business world and your personal world when you are an ambitious professional in our industry. 

Wendy shared how this past year, she sat on the couch and cried and told her husband Jay, “I don’t want a big life. This is too hard. I just want a small life.” Maybe you have felt that way before as well. If you are at all like Wendy, those shrinking don’t last long and you realize that you are meant to do something bigger. 

So, if we can’t hide from these yearnings to live a big life, how do we deal with the, sometimes messy and difficult, pressures that are sure to come? Wendy shared her insight on how to do exactly that:

• Go to bed and wake up the next day with a renewed commitment to focus on that which matters most.
• Start your day at 5:30 and focus on gratitude, prayer, and meditation
• Workout at 6:30 together with your significant other with extreme accountability
• Hug, kiss, and love on your family while having breakfast together
• Have a team meeting at 9 to practice your scripts and role play for your lead generation efforts
• Lead generate for 90 minutes starting at 9:30 am.
• By 11 am, you’ve already had an amazing day.

In addition to this, Wendy shared the importance of calculating and scoring your net worth, so that your focus isn’t on gross commissions or fancy expenditures, but instead on building true wealth. This will cause you to get clear on that which actually brings you joy and that which is unnecessary. 

This and so many more nuggets of wisdom were shared by Wendy on how to overcome overwhelm and live a big, wonderful, successful and significant life. 

Finally, she shared her secret to being a big thinker and forever expanding her possibilities. The fastest way to do this, she said, is to surround yourself with other people that think bigger than you.  

Additional Resources: 

Empire Building Podcast

Follow me on:

Instagram: @wendypapasan

Facebook: https://www.facebook.com/wendypapasan

LinkedIn: https://www.linkedin.com/in/papasan/

Facebook Group: https://www.facebook.com/papasanteam

Leverage for real estate agents include people, systems, and tools. One tool that most agents might not consider to add leverage and to differentiate in the marketplace so that you can grow your business is a micro-book. While the process of writing a traditional book typically takes several years, a micro-book can be completed in just a few weeks. Today’s guest, Ben Allen who owns a publishing house and has helped hundreds of professionals grow their business through writing a book gives us great insight.

Ben and I discussed several additional reasons why a professional would write a book, chich included:

• Generating leads
• Building brand in advance of people actually meeting you
• Insulating your margins as you are recognized as the expert
• Being able to be in more places at more times
• Helping you rise above the threats of artificial intelligence (BTW- they are currently writing algorithms that would allow artificial intelligence to take the place of a traditional CEO. If they can do that with a CEO, the likelihood of them doing the same for our jobs is high)

Beyond just the time commitment, Ben also highlighted some of the reasons why it doesn’t make sense to write a long book, which include:

• Research shows that most people only read the first 20 pages of books
• No other industry spends that much time creating a product without market-testing it

Ben closed out by sharing his secrets to being a big thinker, which included a charge to follow the energy in your life. If you feel energetic about a particular cause, it’s because that’s what the world needs from you and  you should run towards that, even if that entails spending a few minutes each day discovering how you can dedicate yourself to that. 

Additional Resources: (please add these)

tonicbooks.online

https://bcallenpublishing.lpages.co/microbookcourse

Follow me on:

LinkedIn: https://www.linkedin.com/company/tonicbooks/

Facebook Group: https://www.facebook.com/microbookmovement/

Alisha Simpkins has overcome all odds. She overcame life as a homeless, teenage mom with custody of her siblings. She overcame thinking that nice vacations and things could offset her not being present with her husband and children. She overcame alcoholism, which numbed herself from her inadequacies and her woes. She now has thriving relationships and has one of the most successful real estate businesses in Northern California. Her story will undoubtedly inspire you, your children, and any others that want to change their lives. 

Some of the key lessons that you’ll hear:

• Your destiny is not set. You get to choose how your life turns out. 
• You can take whatever disadvantage you’ve been given and improve upon it for the next generation.
• I am a product of my mom having stepped up to also, overcome all odds as a teenage mom
• Humility is not weakness. Humility is strength.
• Humility allows God and others to offer their help. 
• Buying nice vacations and things for our family don’t take the place of us being present in the lives of our children.
• Just as a coach helps us in our business counselor can act as a marriage and parenting coach to help us see and overcome our blindspots
• If you’re the smartest person in the room, you’re in the wrong room.
• Fill your life with podcasts, books and courses that help you to Think Bigger

Be sure and sign up for the class on September 2nd at 12 noon here: https://bit.ly/empiremom

Additional Resources: 

Follow me on:

Instagram: @alishasimpkins

 https://www.facebook.com/alisha.simpkins.1

LinkedIn: https://www.linkedin.com/in/alisha-simpkins-3173278/

Website: https://www.alishasimpkins.com/ 

Mindset lessons from Randy Sebastian, President of Renaissance Homes is jam-packed with lessons to help you think bigger. 

There’s a theme through Randy’s life, extending back to the day that he decided to become a homebuilder to when he decided on the shores of Lake Coeur d'alene that he would do an Iron-Man Triathlon. When you see something that you want to do, when you see something that you want to have, don’t hesitate. Just commit, get started, seek out good coaches and help while you put in the work day after day. 

In this episode Randy also shares:

• His background story of how he got started as a homebuilder
• His philosophy that has given them the reputation of building the best homes
• The lesson for all of us with his ability to decide, commit, and then go to to work  
• His predictions for the Portland housing market and why
• The day he decided to do an Iron-Man triathlon 
• The day he decided to get back into bodybuilding
• The fuel behind successfully doing both bodybuilding and triathlons
• The program for real estate agents that Renaissance continues to get the best lots 
• What he does to continue to be a big thinker and expand his possibilities

Additional Resources: 

Follow me on:

Instagram: @renaissancehomes

Facebook: https://www.facebook.com/randy.sebastian.77

LinkedIn: https://www.linkedin.com/in/renaissancehomes/

Facebook Group: https://www.facebook.com/RenaissanceHomesPDX/