Think Bigger Real Estate

Instagram Reels for Real Estate Agents. That was the topic that I asked Steve Penate, a social media darling who sells over 50 homes a year through simple Instagram marketing, to talk about. What I learned a few minutes into the show blew me away! What he’s overcome to be who he is today will not only inspire you, but it will make you want to throw out every one of your excuses. It is seriously, so inspiring!

The topics that we discussed included:

• How Steve has overcome, and continues every day to work to overcome, a severe stuttering problem as he has put himself not only in a public facing profession, but also by putting himself all over the Internet.
• The power of facing our fears and overcoming our excuses
• Why Reels is such an important, and timely, opportunity NOW
•  The three E’s of social media success, which include:
  • Educate
  • Entertain
  • Execute

Steve went on to share what he does to continue to be a Big Thinker and expand his possibilities. You’re going to love this episode and you’re going to love Steve even more. 

Additional Resources: 

Follow me on:

Instagram: https://www.instagram.com/stevepenate/
Facebook: https://www.facebook.com/stevepenate
LinkedIn: https://www.linkedin.com/in/stevepenate/
Website: https://www.stevepenate.com/?fbclid=IwAR3o3toJaMRWGWHvz9N5jvovrUZU4tGCNQfW5jnsoqiC-KtFTQxL5vaWFLs

Real Estate Market Predictions with Justin Harnish offered way more than just market predictions. The topics covered included:

• work-life balance- 
  • Justin has a habit of proactively communicating with his clients to try and protect his time with his family
  • He purposely commits himself to coaching soccer teams, boating, and skiing with his family so that he can focus on them.
• market predictions-
  • Portland has lost more generational wealth in the past few months than in any other time that he remembers. He attributes that to Oregon’s politics. However, what has replaced that money has been even more money with people fleeing California and the heavy tax situation, coupled with the potential of more tax increases under a new Administration.
  • This has created additional demand, which continues to drive up the price of our real estate in certain segments. 
  • Overall, the Portland market has an optimistic outlook for the coming year. 
  • The segment to watch would be the lower segments that are most closely tied to service professions more deeply impacted by the pandemic. 
  • In other words, not all market segments are going to have the same outlook moving forward, so watch your market segment as it may be impacted differently. 
• the numbers of real estate
  • Justin taught to go into the RMLS system and try and break the system, meaning, go in and pull reports and numbers that no else is pulling in order to identify trends, forecasts and insights that wil help your clients. 
  • As you do this, you’ll find that you stand out from Tech Giants competitors and the average Joe Realtor.

Justin also spoke about his mentors, the people that have shaped him into the broker that he is today. Being the agent that has sold more real estate than any other agent for the past 10-years, he spoke about what it takes to build sustainable success, and what he does to continue to be a big thinker and expand his possibilities. 

You’re going to love this interview with Justin. He has tons to offer all of us. 

Additional Resources: 

Follow me on:

Instagram: https://www.instagram.com/harnishproperties/?fbclid=IwAR1ydDFT1TFQlTBgdU-cImiHj-kcWfLgTosbJ5iLHuTebhpOOJ9oyl18dRo

Facebook: https://www.facebook.com/justin.harnish

LinkedIn: https://www.linkedin.com/in/justin-harnish-79a4484/

Facebook Group: https://www.facebook.com/harnishproperties

Website: https://www.harnishproperties.com/?fbclid=IwAR07hTThnys3atZXLckrp9LHEBycxEP9VrvrzKUEs3X-7m34jOElyMtwAZs

The mindset of a successful real estate agent with Jacqueline Smith helps us to know that we don’t have to be born positive and always be positive in order to be successful. Jacqueline shares how this is something that she once struggled with. Here, in this episode, she shares what she does in order to get have the right mindset for big success. 

Jacqueline shares her rise from selling 52 homes her first year as a solo agent, wanting to build a team, and then making the decision to partner with Place, Inc., which is a platform for real estate agents to be able to access the leverage that they need to reach their biggest goals, both in business and in life. Jacqueline discussed how Place has taken the traditional team model and turned it on its head. 

We discussed several key topics including:

The need to have the right mindset and how it didn’t come naturally to her

• The downsides of being a big thinker and high-achiever, including always focusing on the gap between where we are and where we want to be. 
• The need instead to focus on your strengths rather than your weaknesses, what you’re doing well instead of what you aren’t doing well.
• The practice of writing down your true feelings each morning and then auditing them to see if those feelings are 1.) grounded in truth, and 2.) aligned with the outcome that we actually want to get. 

In answer to the Signature Question, Jacqueline shared that she continues to be a Big Thinker through big thinking and BETTER THINKING. As she has learned to improve her thinking, her possibilities expand. 

Additional Resources:

Follow me on:

Instagram: @jaxpdx
Facebook: https://www.facebook.com/jacqueline.smith.127201
LinkedIn: https://www.linkedin.com/in/kwjsmith/

Why real estate agents should be on YouTube. Javier Vidana struggled in his real estate business for years. Once he pivoted to digital strategies, his life got better and his business got bigger. A lot bigger. 

Javier, through the power of YouTube and Twitch, to do four videos each week that created leads sufficient to help him sell close to 50 homes this past year as a solo agent and be generating multiple streams of income from these social media platforms. He is on track to have the revenue coming directly from YouTube and Twitch to double his real estate income in the next year and a half. 

Think about that. 

Javier shoots four videos each week (two produced videos and two livestream videos) and in the process of this one activity, create leads for his real estate business and direct revenue from these platforms. 

It’s another way to think about creating additional revenue streams in your business. 

Javier also gives insight as to how one can begin growing their YouTube channel, whether or not you should try and take friends and followers from one social media platform and get them on another (the answer is “NO!” and he shares why), as well as some insight into the YouTube algorithm. 

He also shares an important component of being a Big Thinker and expanding his possibilities, which is to always recognize that you don’t know it all and to always be seeking to learn from others. 

Additional Resources: 

Follow me on:

Instagram: @thejaviervidana
Youtube: JavierVidanaRE
LinkedIn: https://www.linkedin.com/in/javier-vidana-0b195050/
Facebook Group: https://www.facebook.com/JavierVidanaRE
Website: JavierVidanaRE.com

A salaried real estate team? That’s not a common thing to hear in a commissioned-based industry. According to Danny Brown, Founder and CEO of Myriad out of Arizona, there are few cons and mostly pros to this unique model. In this episode Danny talks about why all real estate team leaders should consider a salary-based model.

Some of the benefits that Danny shares include: 

• Happier teammates as they’re not worried about their next check
• His ability to offer 401k, health insurance, and a supportive rather than competitive culture
• A client experience that is not clouded with an agent’s need to get a certain outcome to ensure that the agent gets paid.
• A bonus system in the form of a referral fee commission when the lead is sourced by the salaried agent

Some additional insight that has made this model work:

• Recruiting people from outside the real estate industry (like the currently hard-hit real food and hospitality industries) 
• Helping his employees see what the average income is for agents in the AZ market ($28k/yr before taxes)
•  Offering roles more like people see on HGTV that don’t require some of the business owner heavy-lifting that cause many agents to fail. 
• Staying a part of each transaction so that he retains the client connection should the agents end up leaving the team at some point. 

Unknowingly, Danny also put in a plug for my upcoming book, the Upstream Model in which he talked about the opportunity to become a financial advisor for their clients’ real estate portfolio. His model allows him to do more for his clients not less. 

You’re going to love this episode. Whether you adopt all or just some of what he shared, it will undoubtedly help you to Go Think Bigger!

Additional Resources: 

Follow me on:

Instagram: @dannybrownaz

LinkedIn: https://www.linkedin.com/in/danielbrownrealtor/

Facebook Group: https://www.facebook.com/MyriadRealEstate

Website: https://www.myriadaz.com/

I want to talk about leadership. The principles that I'm want to talk about have wide application, they're not just into the real estate industry, they're not just in your career. They're in your family, your community, they're in all different areas. They are things that I've been thinking about a lot recently. Considering our national state, considering a lot of things that are happening in our communities, a lot of things that are happening within our families and companies during these challenging times. So I want to take what I've learned over the past 20 plus years of leadership and distill it down to a few key things that I think will be really beneficial for all of us. 

I've studied this recently, because I realized that there are some voids in my own personal leadership. In no way am I coming to you, as someone who has leadership figured out, I'm a lifelong student of leadership. This is why; I realized that I can't get to my potential, without me, helping and leading other people. My mission and my passion, as you know, is to help you to wake up to the potential inside of you and then to help you live in pursuit of that potential. So that you can live, give and serve abundantly. That's what I'm about. That's my personal life mission. That's what drives me and fuels me every day. Obviously, my show the Think Bigger Real Estate Show fits right in with that. But today, I want to speak to a wider audience. 

A couple things that I've learned about leadership. One was from John Maxwell, he said, the definition of leadership is influence, nothing more, nothing less, the ability to influence other people. I think that's important for us to remember that leadership is influence. The next thing I want to talk about are some general truths about humans. The reality is each and every one of us are living below our potential, we have the ability to live a bigger life, to serve more people to reach more people. I want to keep that in your mind, I also want to share that each and every one of us have a sense of wanting to belong somewhere to something and if we ever feel like we don't belong somewhere, then we will find somewhere where we do belong. So it's important, I think, as leaders, for us to recognize that. If you're really going to influence people, if you're really going to move people forward, reaching your potential and helping unlock their potential, people have to feel like they belong.

The purpose of leadership then becomes to help get more out of people. Again, if we're all living below our potential, then leadership, [the definition is influence], the purpose of it is to help unlock within people the idea that there's more inside of them. That they can live a bigger life, that they can give more and serve more. I would also add that the purpose of leadership is to convert people to a united way of thinking around a certain cause. Whether that's in your family, your company, your community, or in your nation. To actually convert people to to a common cause that you're all working towards. That word convert is interesting, because to convert something is actually to change it. I think anytime we're leading people, we actually want to change their hearts and their minds, to get them to believe something, maybe better, maybe different than they believed before, that is united with that core group of people. So within my family to convert people to the cause that we can create a great family that we can create this great life together, that we can help make each other better and have peace within our home or within your company, within your community, within whatever cause or movement you're leading. We're converting people to this new way of thinking so that we can do more together, so we're more united, and we're doing more together. 

Some key principles of leadership that I've learned: 

• Number one is to know your people. It's very difficult to get people to want to follow you. Maybe you think you know who your people are, what they want, what they need, but the real way to really get to know your people is to spend time with them. If there's something that you don't understand about them, rather than just making assumptions, I think it's more important to ask; "Hey, I don't understand where you're coming from, will you share with me?" I think the great wisdom and principles of Stephen R. Covey, who taught, seek first to understand, then to be understood. People really could care less to understand you, if you don't first seek to understand them. When we are in any sort of leadership role, it behooves us to really find out what our people are about, who are they, what drives them, what they want most in life. In my family maybe there's fighting amongst my children, and I'm trying to convert them to be nice to each other, if I just start slinging arrows of words, of accusation or blame, it's amazing when I end up learning the whole story I recognize that actually wasn't the scenario I assumed. That's not who these people are. All of a sudden they don't want to follow me anymore. They're like, I'm not following you, Dad, I'm not going to do what you say, because you didn't understand where I'm coming from. In addition, you didn't even try and ask why this ruckus was going on. When I learn what really was happening at the core, I have more compassion for my children and I'm more inclined to go and help them. Okay, so know your people, you have to understand them before you can expect to be understood. 

• The second principle is to love your people. The reality is, each and every one of my children, using the example of my family, each and each and every one of my children are different, they're very different from each other. I'm not trying to make them all the same. Obviously, I want all of them to be the best version of themselves. If I tried to make them all think exactly alike they wouldn't like that. They come from the same parents but there's different experiences that they've had, they've got different strengths and different weaknesses. So I have to love them where they're at. If I ever expect to influence them, if I ever expect to actually help them, I actually have to love them where they're at. To come at them with compassion. 

• The third principle that I think is really important when it comes to leadership is to serve your people. I think I often find that it's way easier to love my people when I serve my people. That kind of goes without saying, we look at Gandhi, all the kind of the great leaders of the world that really influenced people that really changed hearts and minds. They served all those around them. They did all of those things. They knew their people, they loved their people, and they served their people. So if you have any desire to lead people, to influence them to unite them around a common cause I think these are some principles that we should all embody. I'm pointing at myself right now too. In my family, in my career, in my Think Bigger movement, everything, I'm seeing deficiencies in the way that I'm showing up in the world. I want always to strive to be better.

Hopefully there's been some value here for you.  I'll reiterate that none of us are able to reach our full potential without leading people. There's always true principles about leading people, some of which, hopefully, you've found some value in what I've shared here today. I share this out of my love and respect for anybody that's listening to this and your desire to unlock your potential and unlock the potential of other people through being a genuine, great leader. 

Thank you so much for listening and remember, GO THINK BIGGER!

Jesse Dau, the YouTube Agent currently has 59 deals in escrow in different parts of the country. In three short years of being a licensed agent has broken these three major paradigms that keep real estate agents from thinking bigger and living their biggest lives. These, now debunked paradigms include: 

1. Real estate agents cannot just create content for social media and watch their phone ring with hot leads. 
   1. Leveraging the power of YouTube, Jesse and Jackson have done this not only for themselves but for agents in 9 other locations around the country. 
2. Real estate agents cannot just pick up and move to another state because their business is their database and their database is in one geographical location.
   1. Leveraging the power of YouTube, Jesse and Jackson have both personally relocated to different states and now help other real estate agents generate new business in a brand new city in a matter of weeks. 
3. Real estate agents cannot actually retire out of the business.
   1. In three short years, Jesse has removed himself entirely from being in production and is now fully focused on expanding his YouTube footprint through agents in new markets across the country, earning an override on what he helps them to do. 

If you’ve ever wanted to Think Bigger about what’s possible in the real estate industry, then this episode is for you. Jesse shared this when asked about how he continues to be a Big Thinker and expand his own possibilities:

If you believe it is possible, then you can find a way. The platforms, the ideas, the opportunities are out there. You just have to believe and then find the models and people that can help you to do it. 

Additional Resources: 

Follow me on:

Instagram: JesseDau_realtor

Facebook: https://www.facebook.com/jesse.dau.71

LinkedIn: https://www.linkedin.com/in/%E2%9C%94%EF%B8%8Fjesse-dau-b01b5a32/

Facebook Group: https://www.facebook.com/groups/706193826784792

YouTube Channel: https://www.youtube.com/channel/UCaL1DGiCW-HVgqeaLuHUfJA

YouTube Channel: https://www.youtube.com/channel/UCVALMF99nztSJEJ7lehzEOQ

This episode will give you insight around:

• The signs of the impending housing crisis
  • The number of people not paying their rent/mortgage
  • There are 22M people unemployed in our country
• What’s driving the crisis
  • Global pandemic
  • Social unrest
  • Nesting- the need for people’s homes to accommodate more than just a place to sleep
  • Housing shortage
  • Low interest rates causing everyone who can buy a home to buy a home
• Who will win and who will lose
  • Those that will win are those that live in coveted suburban areas outside of major cities, those that are knowledge workers whose jobs have not been affected and can live somewhere else while still performing their work
  • Those who will lose are those in the food and hospitality industries who are not able to escape big cities
  • Those who are able to offer lower-cost housing options to those looking to buy

… and so much more including:

• How to position your mindset amidst these changes
• How to position your business amidst these changes
• Key skillsets of a successful entrepreneur
• Two key principles to continuing to expand your possibilities. 

Additional Resources: 

Follow me on:

LinkedIn: https://www.linkedin.com/in/paul-birkett-82243610/

LinkedIn: https://www.linkedin.com/company/automationfinance/

Website: https://www.automationfinance.com/

Gus Munoz Castro of Power ISA teaches how to convert Internet leads. While many say that investing in Internet leads is a waste of time and money, there are others that have tremendous success from this method. What is the difference? Gus and his team of over 65 inside sales agents set over 100 appointments every day. Learn the three keys to better conversions in this episode. 

Those keys include:

1. Speed. Waiting hours or days to reply to Internet leads will greatly diminish your ability to convert these leads. If you can't do that, leverage automation. 
2. Long-term follow-up plan. Realize that on average it takes 14 attempts to get someone to respond. Continue following up until they reply or tell you that they’re not interested. 
3. Once in contact, come with undeniable value. Don’t come transactionally, come with them in mind. What do they need? 

Gus also shared what you do to get the consumer to start to open up and share more with you that allows you to add value. Think about the FORD acronym- Family, Occupation, Recreation, Dreams or Goals. By asking open-ended questions, and get to the reason why they want to move, you will be able to build trust and be more open to sharing things that will be more of a pleasant conversation. Now you can add value towards whatever need they have. 

Gus also shared some interesting insight around how he continues to be a Big Thinker and expand his possibilities. He shared how in our professions, the tool that we use to serve people is actually our mind. Therefore, it becomes necessary for us to take time every day to sharpen and improve our mind. 

Additional Resources: 

Follow me on:

Facebook: https://www.facebook.com/gustavo.munoz.castro
Facebook Group: https://www.facebook.com/groups/PowerISAMastermind
Website: https://www.powerisa.com/?fbclid=IwAR3wp00A8JReK1mOojTkMdfBJpWC1b2epezVmiL31wEqkvdnRWApFPUYoww

Communication with Vija Williams was even better than I expected it to be. Two years ago, Vija was given the opportunity to manage 8 Keller Williams market centers, working directly under Ben Kinney. Within her first few months, Ben gave Vija six books on communication. Principles and lessons from within those books have changed Vija’s life and what she shares will do the same for you. 

The five principles that Via shared were:
Know your people. 

1. Be a great listener.
2. Don’t fear the pause. 
3. Less is more. 
4. Communicate through stories. 

Vija goes deep on each of these points, helping each of us to be a better communicator. 

Lastly, Vija shared what she does to continue to be a Big Thinker and expand her possibilities. She spoke of the the principle that you are the sum total of the five people with whom you spend the most amount of time. She shared how her net worth has climbed to all new levels because over the past 12-18 months, she’s been around bigger thinkers and higher achievers.  

Additional Resources:

Follow me on:

Instagram: @viavija
Facebook: https://www.facebook.com/vijawilliams
LinkedIn: https://www.linkedin.com/in/vijawilliams/
Facebook Group: https://www.facebook.com/VijaTeam
Podcast: The Empire Building Podcast 
Website: placeinc.com