Buying an ecommerce business can look straightforward on the surface.

In this podcast episode, Mark and Ian break down the biggest mistakes people make when buying an ecommerce business, the red flags that are easy to miss, and what you should actually be looking at before you hand over any money.

Because if you get this wrong, you’re not buying an opportunity. You’re buying a pile of problems.

Why the stated profit is often not the real profit

The hidden costs that only show up once you take over

How supplier risk can destroy your margins overnight

Why are there no repeat customers? It is a massive warning sign

The difference between having customers and just having orders

How to tell whether a business is under-optimised or just weak

Why margin and lifetime customer value matter far more than top-line revenue

What actually creates a moat in ecommerce

Why reselling other people’s products is often riskier than it looks

The danger of trend-driven and fad products

How stock, lead times, and cash flow quietly kill ecommerce businesses

The key questions you should be asking before you buy