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Welcome to episode #200 of Six Pixels Of Separation - The Twist Image Podcast. Few people have set the intertubes on fire as much as Gary Vaynerchuk. It's the story that legends are made of. Starting out with a very real/human video Podcast called, Wine Library TV, Vaynerchuk converted his families' New Jersey liquor store into a passionate brand by connecting the many Social Media channels (and turned millions of dollars in profit along the way). In being a very raw and candid online personality, the popularity of Wine Library TV turned Vaynerchuk into a household name. He's currently promoting his first business book (a New York Times best-seller), Crush It, while launching his own marketing agency, Vayner Media. Along with that, he's become a serial entrepreneur launching many unique projects and investing in online start-ups like Gowalla (and others). His passion is as intoxicating as the wine he sells. Vaynerchuk is a personal branding juggernaut as well (he has over 800,000 people following him on Twitter). In this episode we discuss the new marketing landscape, the realities of the new marketplace, personal branding, the future of Facebook, if brands can win with Social Media, and the biggest question: can he scale it? Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #200 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #200 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn cinderella wine corkd crayon crush it book digital marketing facebook facebook group gary vaynerchuk gulltaggen hugh mcguire in over your head itunes john mayer julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing strategy the golden tag trust agents tumblr twist image vayner media wine library wine library tv
Welcome to episode #199 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our fourth conversation, and it focuses on the many new advertising platforms that have been announced in the past little while by the likes of Apple, Twitter, LinkedIn, Digg, etc... Do we need more advertising or do we need more marketing? Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #199 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #199 - Host: Mitch Joel.
Tags: advertising adweek apple bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon digg digital marketing facebook facebook group flip the funnel hugh mcguire iad in over your head ipad itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network pc mag podcast podcasting powered six pixels of separation social media marketing strategy trust agents twist image twitter twitter ads usa today
Welcome to episode #198 of Six Pixels Of Separation - The Twist Image Podcast. When you ask people working in Digital Marketing how they develop their strategy, most of them look at you the same way a dog does when you talk to it (sideways). Nilofer Merchant lives in the world of helping companies (Adobe, Apple, Nokia, etc...) figure out not just their business strategy, but how to create and engage in a culture of strategy that is ongoing and iterative. I had the please of meeting Merchant in person at TED this past year and we became fast friends. She is the author of one of the best business books on strategy in the past long while titled, The New How, and she is also an excellent public speaker. As founder and CEO of Rubicon, she helps brands like Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec and others to create winning business strategies. Also, if you have never heard of an "air sandwich" or "murderboard", then you really should take a listen. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #198 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #198 - Host: Mitch Joel.
Tags: adobe advertising air sandwich apple bite size edits blog blogging blue sky factory book oven business strategy campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group hewlett-packard hp hugh mcguire in over your head itunes julien smith librivox logitech managing the gray marketing marketing over coffee media hacks murderboard new leaf new marketing labs nilofer merchant nokia online social network openwave pinnacle podcast podcasting rubicon consulting six pixels of separation social media marketing strategy symantec ted the new how trust agents twist image
Welcome to episode #197 of Six Pixels Of Separation - The Twist Image Podcast.
Without question, Sally Hogshead is one of the most fascinating women in Marketing today. Scratch that, Hogshead is one of the most fascinating person in Marketing today. It then makes perfect sense that her latest book is titled, Fascinate, and it explores the seven universal triggers for persuasion and captivation (it also happens to be one of the best business books to have come out this year). But Hogshead is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. In this episode we discuss her new book and what Marketers need to know to fascinate their audience. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #197 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #197 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn crayon crispin porter bogusky digital marketing facebook facebook group fallon mcelligott fascinate hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting radical careering remy martin sally hogshead six pixels of separation social media marketing target the shakes trust agents twist image wieden kennedy
Welcome to episode #196 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our third conversation, and it focuses on location-aware Social Media and the new mobile stuff with a heavy emphasis on the current bright, shiny object, Foursquare. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #196 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #196 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group flip the funnel gowalla hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media marketing trust agents twist image twitter web 20
Welcome to episode #195 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27 of Media Hacks. Some of the Media Hacks are back from SXSW and they have stories to tell (cowboy boots, Jesse James' newest mistresses and even some stuff about the Internet) from there the conversation gets interestingly serious as we discuss doing things because they matter (not just for the Internet, but for the world). From the good, we also look at the ugly: those who adapt, adopt or tweak the ideas of others for their own personal gain. Are some ideas too easy to spread? Do they new online social networks highlight how scummy some Marketers can be? Keep in mind, the content is not safe for work. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #195 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #195 - Host: Mitch Joel.
Tags: advertising akoha bite size edits blog blogging blue sky factory book oven bryan eisenberg campfire cc chapman chris brogan christopher s penn dan pink david usher digital marketing facebook facebook group foursquare hugh mcguire in over your head iphone app itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nina hartley online social network podcast podcasting six pixels of separation social media marketing south by southwest sxsw trust agents twist image twitter web 20
Welcome to episode #194 of Six Pixels Of Separation - The Twist Image Podcast. If you're looking for the new rules of Marketing and PR, look no further than the guy who wrote the book on it - literally! David Meerman Scott is not only one of the nicest guys out there, but he had the vision, back in 2006, to write a book titled, The New Rules of Marketing and PR. The book took off like a wildfire and still sits at the top of most business and marketing books best-seller list. The success of this book led to a re-release (with lots of rewrites and updated content) as a second edition - which hit the stores a few months back. In between updating that business book best-seller, Scott also wrote another book about Social Media titled, World Wide Rave, and he's currently publishing many other authors under the publishing banner, The New Rules of Social Media Series, along with his publisher, Wiley. We had the chance to have a conversation about the new landscape of Marketing, Public Relations, Viral Marketing, Social Media and much more. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #194 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #194 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book oven campfire cc chapman chris brogan christopher s penn david meerman scott digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new leaf new marketing labs online social network podcast podcasting six pixels of separation social media marketing the new rules of marketing and pr the new rules of social media the new rules of viral marketing trust agents twist image twitter web 20 web ink now world wide rave
Welcome to episode #193 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another industry? What happens to the brand? How trusted is the personal brand of the individual? Along with that we graze through a bunch of topics from mobile and iPhone apps to the pending launch of the iPad. We even take a sneak peek at where C.C. Chapman won't be during SXSW (hint: it's in line waiting to get into parties) and have a chat about the power of email for Marketers (and where it's going), plus lots more. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #193 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #193 - Host: Mitch Joel.
Tags: advertising apple bank run bite size edits blog blogging blue sky factory book oven campfire cc chapman chat roulette chris brogan christopher s penn digital dads digital marketing email email marketing facebook facebook group foursquare gowalla htc hugh mcguire in over your head iphone iphone app itunes julien smith librivox location aware macbook pro macrumors buyers guide managing the gray marketing marketing over coffee media hacks mobile platform new marketing labs online social network personal brand please rob me podcast podcasting podfade six pixels of separation social media marketing sxsw trust agents twist image twitter web 20 widgets
Welcome to episode #192 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our second conversation, and it focuses on the role of traditional marketing agencies and how they stack up against us New Marketing types (and vice-versa). Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #192 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #192 - Host: Mitch Joel.
Tags: advertising advertising age bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group financial aid podcast flip the funnel hugh mcguire in over your head itunes jaffe juice jetblue join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media marketing the shakes trust agents twist image twitter web 20
Welcome to episode #191 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25 of Media Hacks. Thankfully, C.C. Chapman came in and was able to host the intro (I was a little late to the call) where we discuss a whole bunch of stuff that surrounds some bigger themes about privacy, security, publishing and opening up the platforms. There's talk about Please Rob Me, Foursquare, Wired Magazine, the TED conference and much, much more. Please note: this episode does have language, so it is not work safe. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #191 - Host: Mitch Joel.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #191 - Host: Mitch Joel.
Tags: adobe advertising apple bill gates bite size edits blaise aguera y arcas blippy blog blogging book oven bookcamp toronto campfire cast of dads cc chapman chris brogan christopher s penn conferences daring fireball digital marketing facebook facebook group financial aid podcast flash foursquare hugh mcguire in over your head ipad itunes jamie oliver julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network please rob me podcast podcasting reading whitney reddit robert scoble security six pixels of separation social commerce social media marketing social shopping ted 2010 ted conference ted prize ted talks trust agents twist image twitter web 20 whitney hoffman wired magazine
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