Thinking With Mitch Joel

Welcome to episode #211 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #33 of Media Hacks. Instead of the usual phone conversation, Hugh McGuire, Julien Smith and I met up for an early morning breakfast at the infamous Bagels Etc... in beautiful Montreal. The conversation floated between mass media versus Social Media to looks at everything from how Old Spice is leveraging the convergence of the two, to why both Clay Shirky and Nicholas Carr have new business books that are well-worth reading (even though they both don't agree with one another). We also attempt to tackle the conversation over content and its value (re: pricing model) in our current society, and many other hacking media topics. As with most episodes of Media Hacks, some of the language is not safe for work (you have been warned). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #211 - Host: Mitch Joel.

• Running time: 54:39.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #33 of Media Hacks features:
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Not available:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Digital Dads.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Live from Bagel Etc... in Montreal (one of Leonard Cohen's regular hang-out).
• We're all in festival fever... make that the world-famous Just For Laughs comedy festival.
• The advertising landscape have shifted because of Web culture.
• What is famous?
• Old Spice, Social Media and the convergence of all media.
• Old Spice Voicemail Generator.
• The new advertising takes stories in different directions. Welcome to transmedia.
• Are we a part of pop culture or nerd culture... or is pop culture now nerd culture?
• Please excuse us for the eating and chewing sounds... it is what it is.
• We should all follow a backpack.
• It's not about mass media... it's about communities of interest.
• The impact of Clay Shirky's new book, Cognitive Surplus.
• Some things cross into the mainstream but most stuff does not.
• Packaging rather than content.
• The easier to digest the more the mass populous hops on it.
• The types of people who use Twitter and how it plays out.
• The brilliance of Twitter lies in its constraints.
• Nicholas Carr and his new book, The Shallows, and Clay Shirky's Cognitive Surplus.
• We're starting to see/hear/read the splinters in Internet culture and how it plays out with Social Media.
• Is Google Making Us Stupid? - The Atlantic.
• Who else goes to the bathroom to check their iPhones all of the time?
• Welcome to the age of rapid social anxiety growth.
• Good calories - Bad calories (while Julien is eating a mish mash).
• Moving to the asynchronous life of book reading - fully digital.
• You can do this with the iBook, Kindle and/or Kobo app for your mobile.
• Also make sure to grab both Readability and InstaPaper.
• The way we write and read changes.
• What the Dickens?
• We need to divide the culture from the business model.
• Books do not need to so big anymore. The constraint is there to support the business not the content.
• This is not essential to the culture.
• Can we homogenize the content?
• What media gives more depth - a Blog or a business book?
• What is the best way to do something vs. the best way to make money (or whatever else you're trying to accomplish).
• We need to break free or experiment more with content.
• A Blog is more powerful and deep way to explore content than a book is - this will scare publishers.
• What mass media can learn from The Grateful Dead.
• Does the mass amount of content devalue the content?
• Put a pay-wall up for everything: what would you pay for monthly access to Blogs?
• You Are Not A Gadget by Jaron Lanier.
• Finland makes broadband Internet access a human right.
• The supply and demand of information and where the money goes.
• We all do have the resources to create media and content. There are no restrictions.
• David Usher - 'Je Repars' (in French with Marie Mai).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #211 - Host: Mitch Joel.

Tags: advertising bagel etc bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn clay shirky cognitive surplus comedy festival david usher digital dads digital marketing facebook facebook group finland broadband hugh mcguire ibook in over your head instapaper iphone is google making us stupid itunes jaron lanier julien smith just for laughs kindle kobo librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs nicholas carr old spice online social network papi coudrey podcast podcasting readability six pixels of separation social media 101 social media marketing strategy the atlantic the grateful dead the shallows transmedia trust agents twist image you are not a gadget

Welcome to episode #210 of Six Pixels Of Separation - The Twist Image Podcast. Avinash Kaushik (Analytics Evangelist at Google and the author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0) reached out to me about an idea for an episode of the Six Pixels of Separation podcast. Kaushik wanted to have a candid conversation not about what we've done right in business and in Social Media, but what we got wrong and what we learned from it. It's powerful to reflect on your mistakes and the outcomes, and it was also a fascinating conversation about Marketing, leadership, management, maturity, Social Media and every other nook and cranny we've both played in (and got ours knees scraped along the way). Feel free to add your mistakes below. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #210 - Host: Mitch Joel.

• Running time: 53:52.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #33 of Media Hacks will happen some time soon and it will feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Digital Dads.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• A candid conversation with Avinash Kaushik about making mistakes (and what we have learned).
• Follow Avinash on Twitter.
• Analytics Evangelist at Google.
• Blogger at Occam's Razor.
• Author of Web Analytics - An Hour A Day and Web Analytics 2.0.
• Market Motive.
• David Usher - 'Kill The Lights'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #210 - Host: Mitch Joel.

Tags: advertising avinash kaushik bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image web analytics web analytics 20 web analytics an hour a day

Welcome to episode #209 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #32 of Media Hacks. On the line is C.C. Chapman, Hugh McGuire, Christopher S. Penn and yours truly. In this episode, we celebrate the announcement of C.C.'s upcoming book, Content Rules (co-written with the truly awesome Ann Handley from MarketingProfs) which leads us down the rabbit hole into a conversation about content, authenticity, publishing (as usual) and how we all connect, create, curate and find content. And, in the end, none of us can figure out how to hold a phone the right way (who knew?). Beyond that we discuss devices and content and what this business may (or may not) look like. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #209 - Host: Mitch Joel.

• Running time: 51:52.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #32 of Media Hacks is here and it features:
• C.C. Chapman - Managing The Gray - Campfire.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Not present:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• C.C. Chapman is officially an author. The book is called, Content Rules, with Ann Handley from MarketingProfs.
• Sadly, C.C. can't explain what a book is ;)
• A conversation about Blogging, content and mass media.
• The Good Old Days.
• The value of links, retweets and web analytics.
• The homogenization of Social Media.
• Content has to be fun too.
• How the FCC Plans to Regulate Internet Lines via The Wall Street Journal.
• Filter, curate and crowdsourcing.
• How should publishing be different?
• Why it's ridiculous to argue about ghost blogging.
• Moving away from Google Reader to Twitter to really be "in the know".
• The challenge of RSS and syndication versus (or with) the real-time(ish) Web.
• The changing media habits of people.
• Google Buzz is also driving great content tips and ideas (at least, C.C. says so).
• So, what's the buzz about Google Buzz?
• It turns out you were holding your phone the wrong way.
• You can never make an early adopter happy.
• Remember, all issues are resolved through a software update. Life is just that easy.
• Did you ever believe the bars or reception notification on your phone?
• TED - Rory Sutherland: Life lessons from an ad man.
• Great news about woot getting acquired by Amazon.
• Amazon buys world's biggest bog o' crap, and it's call woot.
• Google, Apple and Amazon are locked in a very interesting fight.
• Is it the device or the content? We may be a little stuck in publishing purgatory at this point.
• eReading devices are only a commodity and they will disappear (says Hugh).
• And with all of this, Amazon Kindle continues to roll out new devices and lower prices.
• The business challenge is this: if the devices don't matter and people steal the content, where does that leave us?
• The open vs. closed platform for publishing and the Web.
• David Usher - 'Kill The Lights'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #209 - Host: Mitch Joel.

Tags: advertising amazon amazon kindle ann handley apple bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn content rules crowdsourcing david usher digital dads digital marketing early adopter ereading facebook facebook group fcc ghost blogging google google buzz google reader hugh mcguire in over your head iphone itunes julien smith librivox managing the gray marketing marketing over coffee marketingprofs mass media media hacks new marketing labs online social network podcast podcasting rory sutherland rss six pixels of separation social media 101 social media marketing strategy ted trust agents twist image twitter wall street journal woot

Welcome to episode #208 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our sixth conversation (or, as I like to affectionately call it, Across The Sound 6.20), and it focuses on the future of television - from advertising to content to how we consume it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #208 - Host: Mitch Joel.

• Running time: 1:04:24.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #32 of Media Hacks is coming soon and it will (hopefully) feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Campfire.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Here's the Jaffe vs. Joel debate on the future of television.
• I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;)
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Crayon.
• Powered.
• Apple TV.
• Google TV.
• The Shakes - 'Liberty Jones'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #208 - Host: Mitch Joel.

Tags: advertising apple tv bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group flip the funnel google tv hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy television the future of tv trust agents twist image

Welcome to episode #207 of Six Pixels Of Separation - The Twist Image Podcast. It's not about whether or not banner advertising works, it's about how we are designing the Internet. More often than not, publishers create pages that are better for their advertisers than they are for their consumers. When that happens, consumers vote with their clicks, their Facebook status updates and with their tweets. The model for the Internet, Marketing and communications is more complex than ever. In this episode of Media Hacks, Christopher S. Penn, Hugh McGuire and myself explore some of the bigger changes that are happening online right now. This includes new developments like Apple's Retina Display as well as what email can (and should) do better. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #207 - Host: Mitch Joel.

• Running time: 50:58.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #31 of Media Hacks is now and it features:
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Not available for this episode:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Campfire.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• The economy is still in the tank, but you can't find an iPad to save your life.
• What does that tell?
• Ninja gives us the rundown on the economy.
• It's time to shut down the government for twenty years and start printing money.
• ...And with all of that, the release of the new iPhone still crashed both the AT&T and Apple website.
• We are getting tired of being poor and we're not going to take it.
• We are fine with living in debt... especially if it's cheap.
• The big debate: do you buy an iPad or wait for the new iPhone 4G and get the next generation iPad?
• A chat about the new iPhone.
• It's all about Retina Display.
• The new iBook shelf can scrape email and work in PDF formats.
• Once again, we're talking about location.
• A new conversation about a smarter email system.
• There is a lot of talk about people not using email in the future.
• Like Facebook: Email: Press Delete.
• Managing information is still a struggle and it's not perfect.
• Can Google Wave save us?
• Does anybody remember bacn?
• Hugh gets provocative: Death to Design? Death to the Banner Ad?
• Loving both Readability and InstaPaper.
• Avinash Kaushik (Analytics Evangelist, Google and author of Web Analytics 2.0) is all about not being a selfish lover.
• Text will be displayed in many different ways, so let's make the text more like data.
• Banners ads vs. Display advertising vs. the needs/wants of the reader.
• How much stock is there in display advertising?
• Ad-blocking is bigger than you think.
• Danny Sullivan's take on Readability and display advertising.
• Twitter and the new Promoted Tweets.
• Broadcasting Works (Even In Social Media).
• Twitter has over 125 million users. Twitter is now Times Square.
• I rant about why banner advertising really messed up New Media.
• What is the Internet as a media channel? What can it be?
• With reading as the primary driver, who designs for the reader?
• The Huffington Post design works well for them. As does the Craigslist design.
• What provides comfort is what will win.
• The flow of iPad usability will change the game (again).
• Twitter Places is coming.
• Check out The Deal Map.
• Thinking about our friends at Podcasters Across Borders.
• Happy Father's Day everyone!
• David Usher - 'Kill The Lights'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #207 - Host: Mitch Joel.

Tags: ad-blocking software advertising avinash kaushik bacn banner advertising bite size edits blog blogging blue sky factory book oven broadcasting campfire cast of dads cc chapman chris brogan christopher s penn craigslist danny sullivan david usher digital marketing facebook facebook group google google wave happy fathers day hugh mcguire ibook in over your head instapaper ipad itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasters across borders podcasting promoted tweets readability retina display six pixels of separation social media 101 social media marketing strategy the deal map the huffington post trust agents twist image twitter places web analytics web analytics 20

Welcome to episode #206 of Six Pixels Of Separation - The Twist Image Podcast. Do you question the value of Twitter? Do you still wonder if all Twitter does is help you know when people you don't care about are having pizza? Do you think there is a value for businesses to use Twitter? What about Twitter as a Marketing channel? Does it work? Can it work? If anyone would know the answers to these questions, Scott Stratten would. Stratten has well over 50,000 followers on Twitter (@unmarketing) and this had led to a very successful career in consulting, speaking and writing. Currently, Scott is promoting his first business book (named after his Twitter handle and consulting company), UnMarketing - Stop Marketing. Start Engaging (due out in early September). If you are still on the fence about Twitter, or even if you're on Twitter but struggling to build a relevant audience, this is for you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #206 - Host: Mitch Joel.

• Running time: 36:06.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #31 of Media Hacks is coming soon and it will feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Campfire.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with Scott Stratten.
• UnMarketing.
• Follow Scott on Twitter: @unmarketing.
• Scott's first business book, UnMarketing: Stop Marketing. Start Engaging, comes out in early September.
• The Shakes - 'Liberty Jones'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #206 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting scott stratten six pixels of separation social media 101 social media marketing strategy the shakes trust agents twist image twitter unmarketing

Welcome to episode #205 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #30 of Media Hacks. Who would have thought that we would have made it this far? In this episode, C.C. Chapman, Julien Smith and myself have a pretty hot and heated conversation that covers everything from our online identities and the types of content we publish to what it takes to create content on the iPad. We also look at how the publishing and advertising game changes when everyone is a publisher and what the world looks like as the Internet pulls our attention away from other media channels and one another. There is a lot to digest and plenty of fodder for the Blogs. Please keep in mind that this episode is not safe for work. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #205 - Host: Mitch Joel.

• Running time: 41:04.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #30 of Media Hacks happens now:
• C.C. Chapman - Managing The Gray - Campfire.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Not available for this episode:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• A conversation about being active (and inactive) online.
• Protip: Your inactive blog makes you irrelevant.
• The Internet has an identity issue.
• Maintenance is an important part of what we do.
• What is the legacy of content worth?
• Welcome to the Elephant Graveyard.
• Julien loved the end of Lost (that was a joke).
• Julien has an iPad... what does he think?
• Welcome back to the world of consumption.
• The iPad needs the perfect Blogging app.
• And now the capping of data begins!
• C.C. is now done with his iPhone.
• Do we now move from creation media back to consumption media?
• Some thoughts on the shift in media.
• Is Twitter useless for building followers?
• You develop followers by switching from channel to channel.
• The time, attention and capacity of people.
• The leverage of using your network across multiple channels and platforms.
• The quantity and the quality of the community.
• Numbers are important.
• If everyone is chasing the numbers game, will that create mediocrity?
• Times Square is becoming everywhere.
• Julien is (finally) out of his league.
• Every media has its dissipation over time.
• Nicholas Carr - The Shallows - a brilliant new book (and his Blog is up to date).
• The Web is pulling our attention away from other media.
• The anxiety over our use of time.
• David Usher - 'Kill The Lights'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #205 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group hugh mcguire in over your head ipad iphone itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nicholas carr online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the shallows trust agents twist image

Welcome to episode #204 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our fifth conversation (or, as I like to affectionately call it, Across The Sound 5.20), and it focuses on Personal Branding. Does the term still hold meaning? What's our world like when everyone is broadcasting their personal brand to the world and what are the implications for Marketers? How do you figure out the signal from the noise? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #204 - Host: Mitch Joel.

• Running time: 1:04:34.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #30 of Media Hacks is coming and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Campfire.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Here the Jaffe vs. Joel debate on Personal Branding.
• I'm thinking of changing the name of this show to Across The Sound (with or without Jaffe's permission ;)
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Crayon.
• Powered.
• David Usher - 'Kill The Lights'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #204 - Host: Mitch Joel.

Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon david usher digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network personal branding podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #203 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29 of Media Hacks. All of us Media Hacks readily agreed that we had been away from these conversations for too long, so we decided to record (albeit via Skype) and publish the chat right away. In this episode we attack everything from the iPhone and iPad app goldrush to conversations about what, exactly, Apple is in the business of selling and a long discussion about how the Internet and books are quickly becoming the same thing, and what all of this means to the average consumer. There's some serious media deep-diving in this episode of Six Pixels of Separation/Media Hacks, and we hope you will come along for the audio journey. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #203 - Host: Mitch Joel.

• Running time: 51:13.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #29 of Media Hacks is here (yes, two in a row...) and it features:
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Not Present:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Campfire.
• Tweetie for iPhone get acquired by Twitter and wipes out the industry of Twitter clients for mobile.
• The iPhone app goldrush.
• Hugh leaves - he can't handle Julien's interruptions.
• Hugh lacks enthusiasm about being a part of Media Hacks by typing while we're talking.
• Julien swears (literally) by his Dvorak keyboard.
• Twitter is changing how the authentication works.
• How popular is the iPad? Is it a success? Yes it is.
• What kind of company is Apple?
• Is it more than a design company?
• The concept of "lean start-ups".
• Facebook, the "like" button and the truth about friends.
• Facebook privacy.
• Hugh thinks that there is no difference between the Internet and books. They are the same thing.
• The debate about text and hypertext.
• Hugh needs to pulls a Costanza right now.
• Back to the, "what is a book?" debate...
• Books are not just printed pages or e-books.
• Believe it or not, the mash-up plays into this conversation.
• TED Talk - Rory Sutherland: Life lessons from an ad man.
• We still can't do enough stuff with our content.
• Information as a style sheet.
• Reading with InstaPaper and/or Readability.
• The Shakes - 'Liberty Jones'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #203 - Host: Mitch Joel.

Tags: ad man advertising apple bite size edits blog blogging blue sky factory book oven book publishing business book campfire cast of dads cc chapman chris brogan christopher s penn content crayon diaspora digital marketing facebook facebook group facebook like button facebook privacy foursquare hugh mcguire hypertext in over your head instapaper ipad iphone app itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting privacy readability rory sutherland six pixels of separation skype social media 101 social media marketing strategy ted talk the shakes trust agents tweetie twist image twitter

Welcome to episode #201 of Six Pixels Of Separation - The Twist Image Podcast. There are only a few authors out there who I feel compelled to read, consume, ingest and meditate on everything they do. Jeffrey Gitomer is one of the very few. When we started re-focusing Twist Image back in 2002, it was Gitomer's book, The Sales Bible (and his entire Little [insert color here] Book Of... series), that really pushed me to think differently about everything from sales and marketing to personal branding and networking. The impetuous to Blog and launch the Montreal Business Book Review were ideas based on Gitomer's writing (he's a huge proponent of establishing oneself as a recognized authority). All of his books are business best-sellers and he is also one of the most thought-provoking and entertaining public speakers around. He is a legend and it is a true honour to have him on the show. I'll recommend that you not only listen to this episode, but pass it on to five of your closest friends who have been struggling with how to get ahead in business. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #201 - Host: Mitch Joel.

• Running time: 38:20.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Episode #28 of Media Hacks is coming soon (I hope!) and it features:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Campfire.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with sales legend, Jeffrey Gitomer.
• Follow Jeffrey on Twitter.
• For all of his amazing business books (and yes, they're all amazing), please visit: Jeffrey Gitomer's books.
• To find out where Jeffrey is speaking: Jeffrey Gitomer Seminars.
• Train One.
• You should also sign up for Gitomer's amazing e-newsletter (and yes, it's worth the sign-up): Sales Caffeine.
• The Shakes - 'Liberty Jones'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #201 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group hugh mcguire in over your head itunes jeffrey gitomer julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting sales bible sales caffeine six pixels of separation social media marketing strategy the shakes trainone trust agents twist image