Thinking With Mitch Joel

Welcome to episode #231 of Six Pixels Of Separation - The Twist Image Podcast. Content Rules is a book whose time has come. It was written by C.C. Chapman and Ann Handley. C.C. you already know. He was instrumental in getting me into Podcasting and along with being a close friend (and a co-host on Media Hacks), he is currently a freelance digital marketing strategist and pushing his new publishing space, Digital Dads. Ann is the Chief Content Officer for MarketingProfs and was one of the co-founders of ClickZ. Content Rules focuses on the importance of content (no, great content!) in a world of Blogs, Twitter, Podcasting, Webinars and more. Prior to the Web, publishing content was an expensive and complex process, now the tools of publishing are cheap, free and easy-to-use. The one component that hasn't changed is that creating valuable content is still as difficult as it ever was, so here is your primer on creating powerful content that connects. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #231 - Host: Mitch Joel.

• Running time: 44:57.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #37 of Media Hacks will happen soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with C.C.Chapman and Ann Handley about their new business book, Content Rules.
• You know C.C., he's always here :)
• Ann is the Chief Content Officer for MarketingProfs.
• You can follow Content Rules on Twitter.
• You can follow Ann Handley on Twitter.
• You can follow C.C. Chapman on Twitter.
• Grab a free preview of the book, Content Rules, right here: Content Rules - Free Preview.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #231 - Host: Mitch Joel.

Tags: advertising ann handley bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn clickz content rules david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee marketingprofs media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #230 of Six Pixels Of Separation - The Twist Image Podcast. This past week, I wrote a Blog post titled, The Selfish Art of Podcasting. Well, if there's one episode that I can point to as an example of that kind of selfishness, this one would be it. While visiting London for less than 24-hours a few weeks back, I was thrilled to finally meet Neville Hobson in person for breakfast. I've been connected to Neville for almost six years now, but we've never met in our "protein forms" (as I like to call it). Hobson is the co-host (along with Shel Holtz) of the incredible PR and communications Podcast, For Immediate Release - The Hobson & Holtz Report. These two have been producing shows since January 2005 (they're close to publishing episode #575!). They are - without question - pioneers in the business Podcasting space, and Hobson's perspective on all things Social Media and Communications illustrate both his experience and passion for the space. This was also my first attempt at recording a conversation using the HT Recorder iPhone app (I think the results are amazing). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #230 - Host: Mitch Joel.

• Running time: 36:09.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #37 of Media Hacks will happen soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with Neville Hobson.
• For Immediate Release - The Hobson & Holtz Report.
• If you're not listening to their Podcast, you are nuts.
• You can also follow Neville on Twitter.
• WCG.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #230 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group for immediate release hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks neville hobson new marketing labs online social network podcast podcasting shel holtz six pixels of separation social media 101 social media marketing strategy trust agents twist image wcg

Welcome to episode #229 of Six Pixels Of Separation - The Twist Image Podcast. I don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem like a big deal to say it. It turns out it was. Mark W. Schaefer (over at Grow) had a great Blog post titled, Bringing Down The Twitter Snobs, that ran contrary to a post I had published titled, Being A Twitter Snob Is A Good Thing. It's not the first time we've had discourse over a hot topic (in fact, we debated Ghost Blogging right here: SPOS #214 - The Ghost Blogging Debate With Mark W. Schaefer). I like debating Mark. He's not a Social Media Guru - and you know the kind of "guru" I am talking about. He's a professional and an educator with real experience and a great perspective on all things Marketing and Communications. As you can tell by the comments on both of our Blog posts, this is a hot topic. We decided to take the gloves off and discuss it, right here. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #229 - Host: Mitch Joel.

• Running time: 44:58.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #37 of Media Hacks will happen soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Mark W. Schaefer over at Grow had a great post titled, Bringing Down The Twitter Snobs.
• Mark's post had a reference to a Blog post of mine titled, Being A Twitter Snob Is A Good Thing.
• In fact, his post was so good, that it caused some great conversation in the comment section on both of our Blogs.
• From there, we figured that it would be best to debate and discuss our discourse about Twitter right here.
• This is our conversation/debate/agreement/hope for the future.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #229 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter snob

Welcome to episode #228 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #10.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our tenth conversation (or, as I like to affectionately call it, Across The Sound 10.20), and this one focuses on the agency of the future. What does the agency of the future look like, how does it charge and how does it change the way we do Marketing, Advertising and Communications? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #228 - Host: Mitch Joel.

• Running time: 1:06:00.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #37 of Media Hacks will happen soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Here's the Jaffe vs. Joel debate on the truth behind leveraging your social network for customer service.
• Some good pre-reading on this:
• The Agency of the Future.
• The Agency of the Future is Now the Agency of the Past by Uwe Hook.
• Innovation + The "Un-Agency".
• I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;)
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Crayon.
• Powered.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #228 - Host: Mitch Joel.

Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crayon david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy the agency of the future trust agents twist image un-agency uwe hook

Welcome to episode #227 of Six Pixels Of Separation - The Twist Image Podcast. This past summer, Andy Nulman reclaimed his past and went back to running the world famous Just For Laughs comedy festival. In looking at the line-up, I was pleasantly surprised to see that Chris Hardwick was coming to do some stand-up. Hardwick is a regular host on G4 TV's Attack of the Show, he is also the host of Wired Science TV and has his own awesome Podcast titled, Nerdist (which you should definitely listen to and subscribe to). We recorded a conversation during the festival, and then my digital recorder broke. I thought all of the recordings were lost, but was pleasantly surprised to have recovered it this afternoon. Hardwick is at the bleeding edge of where pop culture now meets nerd culture and his take on media, advertising and entertainment is well-worth the listen. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #227 - Host: Mitch Joel.

• Running time: 26:11.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #37 of Media Hacks will happen soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with Chris Hardwick.
• Nerdist
• G4 TV - Attack of the Show.
• Wired Science TV.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #227 - Host: Mitch Joel.

Tags: advertising attack of the show bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan chris hardwick christopher s penn david usher digital dads digital marketing facebook facebook group g4 tv hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks nerdist new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image wired science tv

Welcome to episode #226 of Six Pixels Of Separation - The Twist Image Podcast. I last connected with Jared Spool on episode #77 of this Podcast (it has been a while and the world has changed a lot). If you're interested in the Digital Marketing spaces and curious about what makes customers click (literally), there is probably no one better in the world to help you understand how to make that happen than Jared. His company, User Interface Engineering, is known globally as the place to learn about user interface design and beyond. He also happens to be a very funny and enjoyable person to follow on Twitter. Happy Halloween! Here are some real digital treats for you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #226 - Host: Mitch Joel.

• Running time: 43:17.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #37 of Media Hacks will happen soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with Jared Spool.
• User Interface Engineering.
• Follow Jared on Twitter.
• Check out some of Jared's presentations on SlideShare.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #226 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing escape velocity facebook facebook group hugh mcguire human business works iambik in over your head itunes jared spool julien smith librivox man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation slideshare social media 101 social media marketing strategy third tribe marketing trust agents twist image twitter user interface engineering

Welcome to episode #225 of Six Pixels Of Separation - The Twist Image Podcast. Every once in a while, you get an opportunity to have a conversation with someone who has, literally, changed the game. This Podcast has had more than a few of those, and here's another big one. Without question, Don Tapscott has seen (and been talking about) the changes that are happening right now. He was writing about technology being a business and global game-changer for over thirty years. His latest book, Macrowikinomics (which he co-wrote with Anthony D. Williams), is already a best-seller (and for good reason). HIs last two books, Grown Up Digital and Wikinomics, are also must-have's. In this episode, we look at everything from the modern printing press to the future of business and education. He even lets us know what he thinks about Google and Apple today. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #225 - Host: Mitch Joel.

• Running time: 33:40.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #37 of Media Hacks will happen soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with the one and only, Don Tapscott.
• Co-author (with Anthony D. Williams) of the recently released, Macrowikinomics.
• He's also the best-selling business book author of books like, Wikinomics, Grown Up Digital and countless other seminal books on technology and society.
• Small Change by Malcolm Gladwell in The New Yorker.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #225 - Host: Mitch Joel.

Tags: advertising anthony d williams apple bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing don tapscott escape velocity facebook facebook group google grown up digital hugh mcguire human business works iambik in over your head itunes julien smith librivox macrowikinomics malcolm gladwell man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation small change social media 101 social media marketing strategy the new yorker third tribe marketing trust agents twist image wikinomics

Welcome to episode #224 of Six Pixels Of Separation - The Twist Image Podcast. If you are a small to medium-sized business owner (aka a SMB), then you should be following John Jantsch and his amazing system, Blog, Podcast and best-selling business book called, Duct Tape Marketing. John brings smart, easy and practical marketing tips and strategies to get small business owners to better understand Marketing and its relevance in the growth of a business. He just released his latest book, The Referral Engine, and it's great for businesses of every size (so get it, read it and do what it says). John first joined me on episode #186 of this Podcast, so it's a real pleasure to have him back. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #224 - Host: Mitch Joel.

• Running time: 28:18.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #37 of Media Hacks will happen soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with John Jantsch (he's back!).
• His latest book rocks and it's called, The Referral Engine.
• Check out the Podcast: Duct Tape Marketing Podcast.
• Check out the Blog: Duct Tape Marketing Blog.
• Check out the book: Duct Tape Marketing.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #224 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing duct tape marketing escape velocity facebook facebook group hugh mcguire human business works iambik in over your head itunes john jantsch julien smith librivox man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the referral engine third tribe marketing trust agents twist image

Welcome to episode #223 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #36 of Media Hacks. We're finally back with a new episode of Media Hacks. Chris Brogan and Hugh McGuire join me for our semi-regular chat about all things media. In this conversation, we look at everything from AOL's acquisition of TechCrunch to the value of data and web analytics. In the mix of that, we hit on the usual topics of publishing, marketing, advertising, mobile, tablets and more. We also have a chat about Yahoo and why they now consider Facebook such a huge competitor. Things are moving fast and faster. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #222 - Host: Mitch Joel.

• Running time: 50:30.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #36 of Media Hacks happens now and it features:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• Hugh McGuire - LibriVox - iambik audio.
• Not present:
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• The Gap's new logo.
• Crowdsource your way to better results!
• Building a better and different business.
• News about both Chris' and Hugh's new business ventures.
• TechCrunch gets acquired by AOL.
• Then news that AOL may be interested in buying newspapers.
• Demand Media is interesting.
• The value and commoditization of content.
• Publishing on an open platform.
• The Web is going from punk rock to corporate... nothing surprising there.
• A discussion about the data and sentiment of content (and where the value is).
• The Slow People Movement.
• Are the media companies road-blocking the data and information?
• The era of the very hard work.
• Technology is moving things at an even faster pace.
• Tablet and touch seems to pushing things faster (and harder).
• Do you grok the mobile world enough?
• It's a Google world (again).
• Mobile video is just going up, up and up.
• Android platform vs. the Apple platform and the tablet debate (rages on).
• The non-disruption of the tablet.
• The creator vs. the consumer.
• Why does Yahoo! considers Facebook their competitor?
• Check out the movie: We Live In Public.
• The Internet is real estate and Brogan is starting to invest in land!
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #222 - Host: Mitch Joel.

Tags: advertising android aol apple bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crowdsource david usher demand media digital dads digital marketing escape velocity facebook facebook group google hugh mcguire human business works iambik in over your head itunes julien smith librivox man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy tablet techcrunch the gap third tribe marketing trust agents twist image we live in public yahoo

Welcome to episode #222 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #9.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our ninth conversation (or, as I like to affectionately call it, Across The Sound 9.20), and this one focuses on customer service and how consumers use their online social networks to hold brands accountable. Does this make sense? Is this the best strategy? Does it even work? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #222 - Host: Mitch Joel.

• Running time: 1:06:23.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• Episode #36 of Media Hacks will be happening soon and it might feature:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Here's the Jaffe vs. Joel debate on the truth behind leveraging your social network for customer service.
• Some good pre-reading on this:
• Much Ado About... - AdWeek.
• The Twitter Tax - Advertising Age by Jonathan Salem Baskin.
• The White Noise That Is Twitter.
• I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;)
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Crayon.
• Powered.
• This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #222 - Host: Mitch Joel.

Tags: across the sound advertising advertising age adweek bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crayon david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation jonathan salem baskin joseph jaffe julien smith librivox life after the 30 second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image